SEEK Company

Our firm has released the results of a comprehensive integrated intelligence study on the future landscape of human health in the U.S. and its far-reaching impacts on the economy and business. The report highlights the growing gap between lifespan and healthspan in the U.S., and examines six long-term trends that will have a disproportionate influence on consumer behavior, policy, and innovation over the next decade. “It’s a pivotal moment in the trajectory of human health in this country and it has the potential to disrupt every business sector we serve,” said Carmen Brace, Senior Vice President at The Directions Group. “But where there is disruption and change, there is also opportunity to get in on the race to innovate, adjust business models, evolve brands, and create new products. This work can help our clients innovate and proactively respond to the changing tides of American health.” Read more: https://lnkd.in/gtN3vSNy Download the executive summary: https://lnkd.in/gxtJh5ra #Future #HumanHealth

Today, we are thrilled to announce the unification of Directions Research, SEEK Company, and Aimpoint Research into The Directions Group! This transformation combines the strengths of data-driven insights, empathic understanding, and strategic intelligence to empower businesses to grow, innovate, and stand out in a dynamic world. “I’m honored to introduce The Directions Group and our enhanced integrated intelligence services to the industry,” said Elizabeth Finn (Beth), incoming CEO. “We understand business and people, and most importantly, how to provide clarity and connect businesses with the markets they serve." Discover the full story behind this exciting milestone and what it means for the future of the insights industry. Click the link to read the full press release: https://lnkd.in/gbr3bkpU #futureofinsights #integratedintelligence #mrx #directionsgroup

What an incredible time in Athens reconnecting with MMR alumni and the vibrant insights community! We dove into exciting trends like AI prompt engineering for market researchers, tackled emerging challenges, and shared invaluable best practices. #UGAMMR #FutureOfInsights #MarketResearch #Networking #Innovation #GoDawgs #Insightsgofurther #mrx Stacey Wetterer Anna Snell Mary Fanning SEEK Company Aimpoint Research® Directions Inc

We're thrilled to attend the MMR Future of Insights Summit this week! This amazing event will take place from August 7-9, 2024 in Athens, GA, and will be hosted by UGA's Master of Marketing Research (MMR) program at the Terry College of Business. The summit will bring together top minds in market research. Our esteemed research experts, Betsy Sutherland, Mary Fanning, and Anna Snell will be in attendance, eager to engage in knowledge sharing, networking, and innovative discussions with current and aspiring industry professionals. We hope to see you there! #UGAMMR #FutureOfInsights #MarketResearch #GoldSponsor #Networking #Innovation #GoDawgs #Insightsgofurther #mrx Stacey Wetterer SEEK Company Aimpoint Research® Directions Inc University of Georgia's Master of Marketing Research Program

“People are more nuanced than we think. We tend to think about consumers of our products and categories, but we need to shift that thinking to understanding the HUMANS that we serve.” Will Krieger (Client Development & Product Innovation) #quirksnyc #mrxevents #insights Directions Inc

Are you passionate about expanding business and driving client engagement across the financial sector? Apply now! https://lnkd.in/ghCfjTCf #finance #hiringnow #insights #remotejobs #jobopening #mrxjobs Stacey Wetterer Aimpoint Research® SEEK Company Directions Inc

Directions Inc recently held its annual meeting where incoming President and CEO, Elizabeth Finn (Beth) unveiled her vision for the firm’s future. She emphasized the power of leveraging innovative data tools and technologies, best-in-class qualitative and quantitative insights, and strategic action. At the center of everything is the human element, which cannot be understated or overlooked. "To understand business needs and serve our clients at a high level, we must understand people and view business within the context of the human world where it lives. We must see the connections between all the pieces and bridge the distance between siloed insights and truly integrated intelligence." Read the full statement. https://lnkd.in/gsFrXgz7 SEEK Company Aimpoint Research®#future #innovation #integratedintelligence #womeninleadership 

Please join us in celebrating the extraordinary legacy of Jim Lane and the election of Elizabeth Finn as our next President and CEO! Jim announced his retirement after 9 years leading our company as President and CEO. Under Jim’s leadership, we experienced tremendous growth and transformation while maintaining a strong culture of customer-centric service. His track record demonstrates a commitment to clients and employees and a passion for building a people-first culture. “Serving the clients and employees of Directions, SEEK, and Aimpoint Research for nearly 15 years, including the last nine as President and CEO, has been the business privilege of a lifetime,” said Jim. “I am most proud of the culture that ties us all together. Our employee team is one of the best in the industry…dedicated, hardworking, and supportive of each other.” We are excited to announce Beth Finn, Chief Client Officer, as his successor. Jim will remain President and CEO until the end of 2024, offering expertise in an advisory capacity to ensure a smooth transition as Beth steps into the role. “I am honored and humbled by this opportunity, as well as the trust and faith the Board of Directors and our owners have in me to lead this incredible company,” said Beth. “The prospect of leading such a talented team fills me with both excitement and gratitude. Since joining Directions, I’ve felt part of something truly exceptional – an organization deeply committed to excellence, client satisfaction, and challenging the status quo. As we set our sights on the future of the firm, there are still chapters to write and stories to tell. We have the talent, the ability, and the determination to achieve our goals and inspire impactful decisions that enrich the lives of our clients, the customers they serve, and importantly, with each other.” Read the full article here: https://lnkd.in/dB8apuem

We believe in practicing the same care and consideration for our research participants as we do for our clients. Check out these 6 expert tips for ensuring an excellent respondent experience from Julia Neundorfer, Senior Project Manager at SEEK. #empathy #insights #respondentexperience https://lnkd.in/gGt3yrGi

We could all benefit from an expert perspective on how to effectively navigate politically charged conversations, especially in an intensely polarizing election year. Read on to discover ways Jared Grandy used #empathy to facilitate meaningful political discussions among 50 Black men with diverse political ideologies. https://lnkd.in/gXzfpzpZ #EmpathyInAction #MeaningfulDialogue #ClientSuccess