Seniors Guide

🔥 Smart Girl Digital’s Hot Takeaways from the SHN Sales & Marketing conference last week… 📊 Engagement metrics matter! Impressions and views may not be bottom-line KPIs, but they indicate top-of-funnel activity that fuels real-world conversations. (Shoutout to Katharine Ross from Senior’s Guide!) ⭐ 100 Google reviews per community? Yes, please! Reviews don’t just boost SEO, they also reflect community culture and sentiment, making them a powerful metric to showcase to leadership. (Thanks, Brooke Saxon-Spencer!) 🚫 Get out of the friend zone with prospects! Building rapport is great, but don’t let it stall your sales process. Push for the next step to move prospects forward. (Great insight from Lacy J. ) 👥 The shift away from national lead aggregators is happening! More operators are focusing on local referral agencies to take control of their SEO, PPC, and digital strategy. …Stay tuned for more 🔥Hot Take Tuesday insights on digital marketing myths and facts. What’s your hot take on these trends? Drop your thoughts below! ⬇️ #SHNSalesandMarketing #SeniorLivingMarketing #DigitalMarketing

💬 How to craft senior living content that connects 🏠💕 1. Speak Directly to Your Audience's Needs ✅ Identify Priorities: Seniors want to know about amenities and social opportunities. Caregivers are more interested in safety, health services, and affordability. Tailor your message to address their distinct concerns. 💡 Actionable Tip: Use surveys and feedback forms to learn what families are asking. Then create content that answers those exact questions. 2. Address Common Challenges Head-On ✅ Be a Problem Solver: Seniors and families often seek answers to challenges like managing health concerns or financial planning for care. Your content should offer practical solutions. 💡 Actionable Tip: Create downloadable guides, blog posts, and testimonials that highlight how your community provides solutions. 3. Harness Emotional Storytelling ✅ Build Connections: Decisions about senior living are deeply personal, and storytelling helps make your community relatable. 💡 Actionable Tip: Share resident success stories, behind-the-scenes peeks of community life, or virtual tours to highlight what makes your community special. Pro Tip 🔑: Optimize images and videos with descriptive alt text and strategic keywords to boost SEO while sharing your story. 🔔 Sign up below to have our Tuesday Takeaways delivered straight to your inbox each week! 📬 https://lnkd.in/eWYEqvup

I'm looking forward to seeing everyone this week at the Virginia Assisted Living Association (VALA) Spring Conference! Stop by Booth #7 and say HI to Alex Powers, Adam Brown and me!

I was honored to be on a panel with these two smart guys about content that connects. My takeaways included… “The best stories are already in your building, film those” - Matt Paxton “Don’t be afraid to fail, sometimes our industry plays it too safe.” Geoff Duncan This conversation was so robust, it could have gone on for another hour. Geoff Duncan shared that recent video campaigns have had a 35% completion rate, which didn’t surprise me as Seniors love watching video, and they watch the entire thing… We see engagement rates increased by 40% when a video is part of the property profile on SeniorsGuide.com. Massive thanks to Tim Mullaney for moderating such a fun chat!

Seniors Guide’s Katharine Ross discusses creating meaningful marketing in senior living with True Connection Communities’ Geoff Duncan and Transition Franchise Brands’ Matt Paxton at Sales & Marketing Conference

Tuesday Takeaways from day one at the Senior Housing News Conference covered an incredible variety of topics, but the importance of good branding popped up within session discussions time and time again. - "2025 is the year to buckle down and not get "Friend Zoned" during the senior living sales process" Lacy Jungman - "Offering DoorDash from community restaurants can be great marketing outreach" Justin Harden - “Family Members of current residents are the most trusted voices when families are researching" Michael Marlow - "Resident ambassadors can create a great first impression" Sara Mitchell - "Folks want to be part of something bigger than themselves, which is why our brand presence matters so much" Brandon Christiansen - "Brand is more than a logo, it's the whole picture. Share stories that demonstrate brand excellence" Brooke Saxon-Spencer - "Customers crave a self-propelling buying journey. We've found success pinning the starting price into our digital ads" Sanela Graziose Thanks for a great day of learning everyone!

Last week, we shared the 'do's' of pricing content. 💸✅ Today, we're diving into what NOT to do when creating provider pricing content. 🏠 🚫 Don'ts for Pricing Content 💰 1. Keep Pricing a Mystery: If you don’t provide pricing info, visitors will find it somewhere else – probably on an aggregator site. 2. Be Vague: Avoid language that confuses or sends prospects back to Google. Clear beats clever every time. 3. Lose Control of the Conversation: When other sources own the pricing narrative, you lose potential leads. Take charge of the conversation on your platform. 4. Forget the Basics: Would you test drive a car without knowing the price range? Neither would your prospects. 😬 📲 Follow us for more Tuesday Takeaway insights! 💡

Southampton Rehabilitation & Healthcare Center is ready for you! Stop in and make your bouquet! We are here until 1! Seniors Guide Alex Powers Crystal Hendley

Everyone loves a fresh bouquet!!! Richmond partners it’s not too late to RSVP to one of these two event locations tomorrow February 13❤️ Southampton Rehabilitation & Healthcare Center 11-1 Canterbury Rehabilitation & Healthcare Center 3-5 Stop in to either center and leave with a bite to eat and a beautiful flower arrangement! Gentleman also welcome, of course! Contact me or Alex Powers and let us know you’ll be coming! Seniors Guide

Welcome to another edition of Tuesday Takeaways with Seniors Guide! 📬 As families begin their research to find the right type of care for their loved ones, a key topic they focus on is pricing. 💰 ✅ Dos for Pricing Content 1. Acknowledge the Online Research Journey: Whether through direct referral or web searches, seniors and their families are doing deep dives online before stepping foot on a property. Your website is often their first impression – make it count! 💡 Pro Tip: Google “Cost of” in front of your community name and see if your site shows up. 2. Speak to Both Audiences: Seniors care about enjoying their lifestyle; their adult children prioritize safety and quality of care. Nail both perspectives in your messaging. 3. Get Straight to the Point: Cost is the number one question for everyone. Transparency on pricing doesn’t just build trust – it generates qualified leads and spares your sales team unnecessary stress. 4. Use Price Ranges Strategically: Price ranges give prospects a helpful starting point while encouraging them to reach out for tailored details. 💡 Pro tip: Mention how care or amenities can impact costs. No one likes surprises – especially financial ones. 😬 ✨ Follow us for more Tuesday Takeaways and helpful tips! 🎉