Sensor Tower

2024 was a banner year for #RetailMedia, and Walmart and Target didn't just set the bar high - they put it out of reach. ✅ Walmart led with 57B impressions in 2024 - a +32% YoY increase ✅ TikTok claimed the #2 spot for both #RetailMediaNetworks - with both RMN's tripling their retail media impressions on the channel ✅ Walmart and Target attracted different sets of advertisers with a mix of CPG, tech, beauty, and more Want more Retail Media Insights on the top two Retail Media Networks? Check out our latest RMI blog: https://bit.ly/4kgCGv7 #Walmart #Target #RetailMediaInsights #DigitalAdvertising #MarketingTrends #RetailTrends #CompetitiveInsights #RetailMediaInsights

Top Markets ⭐Top Categories ⭐ Top Games The Q4 2024 Digital Market Index has arrived! https://bit.ly/4icRyZT Here’s what you can expect to find inside: 👉40+ pages of exclusive web and mobile advertising insights 👉Top-tier data spanning 21 key market regions 👉Dynamic charts and visualizations 👉All the information you need to perfect your 2025 strategy Download it today — your brand deserves the best data 📊

✍️ 61% of app marketers report more aggressive KPI targets YoY ✍️ 80% of app marketers expect 2025 to be as good (or better) than 2024 ✍️ 100% of app marketers will benefit from reading this survey: https://bit.ly/3Qq6aJB 👈 👈 Our new report with Liftoff Mobile and AppsFlyer includes key insights around: ✔️ Peer Insights: See how your peers are allocating resources, setting priorities, and measuring success in 2025. ✔️ Top Trends: Learn how app marketers are responding to ongoing industry changes and evolving user behavior. ✔️ Biggest Challenges: Find out how teams are thinking about complexities of shifting budgets, goals, acquisition channels, measurement and ROI Jumpstart your 2025 strategy and stay one step ahead of the competition — download for free today.

$80.9 billion in IAP revenue. 💰 19.6 billion downloads. 📲 One industry on the comeback. 📈 Do you want gaming app data you can't find anywhere else? Visit our site to gain access to exclusive insights on revenue, downloads, top genres and more: https://bit.ly/3QoviAg

🏈 Super Bowl LIX broke records with 127.7M viewers—but how did this translate for advertisers? (Psst...Get the report here: https://bit.ly/3EFWKqu) 📊 Sensor Tower data reveals key trends: ✅ Viewership dropped as the Eagles’ dominant lead became clear, impacting late-game ad reach. ✅ Super Bowl advertisers boosted digital ad spend by 45% YoY, with brands like Reese's and Ritz leading the charge. ✅ Tubi topped streaming app downloads during game week, proving the power of free streaming platforms in driving engagement.

🚨 Exciting news! 🚨 We’re officially going LIVE with BattleFin this Friday (2/21) at 11:00 AM EST! Click here to watch: https://lnkd.in/gNXqawzq Join R. Andrew Sprague on LinkedIn Live as he demos Web Insights — a powerful new addition to the Sensor Tower suite that bridges the gap between web and mobile data. We can't wait to see you there!

And the winner is... 🥁🥁 The 2024 APAC Awards winners have been announced! See if you made the cut: https://bit.ly/4gGSCUv We couldn't be more excited to honor these standout apps and games, each of which has made significant impacts to innovation within the digital ecosystem. Here's a sneak peak of the medalists: 🌴 Best All-In-One Travel App: Trip.com 🥪 Best Convenience Store App: 7-Eleven 🏀 Best Fantasy Sports Game: Dream11 Visit our site to see the rest of the award winners! 🏆 #APAC #MobileAppAwards

🎙️[𝗟𝗜𝗦𝗧𝗘𝗡] What do you do when you have the most comprehensive, industry-leading mobile report? You podcast. 𝙋𝙊𝘿𝘾𝘼𝙎𝙏 𝙃𝙀𝙍𝙀: https://lnkd.in/gwN7aNeF Our Principal Market Insights Manager (and author), Jonathan Briskman stopped by the Deconstructor of Fun podcast to talk in-depth about our State of Mobile 2025 report. Spend an hour diving deep into mobile insights and a discussion on topics including: 🤖 AI on mobile spreads across verticals 📈 Soaring consumer spend in non-games 💲 Booming Crypto Apps 📱The bounce back of mobile gaming And more! Click the link above to listen, and check out the podcast description to download the full report. #StateOfMobile #MobileAppInsights #CompetitiveInsights #Podcasts #MobileApps

❤️ What could be better on #ValentinesDay than our Retail Media Monthly: 2024 Year In Review? ❤️ If you said anything from Walmart, you're in luck. The retail giant was the leading force in #RetailMedia last year with more than twice the impressions as it's nearest competitor. But who else were the big winners? 🍫 Nestle earned the most retail media impressions 💅🏼 L'Oréal advertised 37 different brands in '24 📲 Facebook became the leading channel, representing 29% of overall impressions Want a deeper dive into our Retail Media Insights for Target, Chewy, The Home Depot, Best Buy, Kroger, Procter & Gamble and more? Check out our year in review - it goes great with a bouquet of roses: https://bit.ly/4hRQqdS #CompetitiveInsights #DigitalAdvertising #RetailMediaNetworks #RetailTrends #CompetitiveInsights

We’re taking a major step forward: https://bit.ly/4aUZ88Z Introducing Web Insights (Beta) — the newest addition to the Sensor Tower arsenal. We’re connecting the dots between mobile and web, and offering brands a powerful new dataset that allows you to: 🚀 Track where users spend time 🚀 Benchmark against competitors 🚀 Refine user acquisition and engagement 🚀 Optimize targeting with deduplicated insights Web Insights empowers brands to make data-backed decisions that drive results. We’re in the final stages of releasing the beta and can’t wait to share this long-awaited product with you. Stay tuned—it’s coming March 3rd! Click the link in the description to learn more.