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Wow! I just got off a pre-webinar call with my main dude Michał Suski (Head of Innovation at Surfer). We're holding a webinar this Wednesday where we'll be talking about the future of SEO, in-house teams, what Google and LLMs are going to reward long-term and what's required to succeed in a world where content has become commoditized. You're going to love this discussion! By the end of this call, we were both so energized and are so looking forward to continuing the discussion with you on Wednesday's webinar. Catch it live this Wednesday, Jan 22nd at 12 PM Eastern, 9 AM Pacific! 🔗 in the comments!

If you're hedging bets on the future of SEO, YouTube should be at the top as one of the top ways to capture intent and influence buying decisions. That's why I've been focusing more notes on YouTube lately. Like my Watch Time Optimizer GPT that analyzes YouTube scripts to increase watch time. And tomorrow on seonotebook.com, I'm going to show you a unique way to create data-driven titles for your YouTube videos that are designed to include increase click-throughs boosting CTR (one of the top ranking factors in addition to watch time). YouTube SEO is something we're also really good at at Notebook Agency wink wink 😉 Get the bot tomorrow at 9:30 a.m. eastern sign up 🔗 in the comments! #seonotebook

Can't wait for this webinar with me and my bud Michał Suski! I'll be sharing all my best and most up-to-date tactics!

I worked with Kevin Meng on building out our content team. The following is a great take of his (reposted from Facebook with his permission): "I just want to vent about ai vs human writing here for a second. Anyone who says ai sucks compared to most humans has never tried to hire and train human writers before. Humans are so bad at writing that I used to drink 3 double IPAs while reading samples JUST to finish the job. Ai is better than 80% of humans at writing. Yes, pure ai content is awful. But did you see all of the human content on the web before chat gpt? It was even worse. Actually, how do you think ai content became so bad? because it was trained on HUMAN WRITING. Ai cannot compare to a knowledgeable human with writing skills and market experience. But how many people are actually that? I hire and train writers all of the time and they are awful. Now that I'm hiring and training in the age of ai, the average sample has improved drastically (although they are all more generic now). At the very least, the samples are much more succinct and clear and free of mistakes. Of course, pure ai is garbage. It's bland, textbooklike, surface level, and robotic. But its strengths mitigate human weakness. Pair a knowledgeable human who knows copywriting with AI, and you will have better content, at higher volume, at lower prices. Is ai better than the top 20% of human writers? No. Is it better than the rest of them? Yes." Great take, Kevin! Steve here 🙋 We also integrate our client subject matter expert GPTs to fill in the missing "experience factor." They're trained on sales call transcripts, the client's content, questionaire data and more. 🔗 to help you build your own in the comments 👇 #seonotebook

Did you know that Google verifies the facts in featured snippets with "other high-quality sources on the web?"   It uses consensus to validate each fact cited in featured snippets (the excerpt below is taken from their blog; link in the comments).   I've written a lot about how to earn featured snippets.   I've also created a GPT agent, snippetbrain[.]com, that earns snippets at a rate of 40-50% right out of the box.   It creates declarative sentences with the fewest subject and predicate dependency hops, and I've updated it to ensure that the facts align with the consensus!   Did I mention that it's been run over 5,000 times and has a 4.7 star rating in the GPT store?! I don't think I did :D   Links to SnippetBrain and the Google blog in the comments!   #seonotebook

In Mark Williams-Cook’s recent presentation: Improving your SEO with conceptual models, he uncovered some groundbreaking insights into how Google may be using a "Consensus Score." Mark found this after discovering a Google Endpoint 🤯 Google has officially admitted to using the consensus of authoritative websites to validate featured snippets with its MUM model. Taking inspiration from Mark, I built a GPT Agent that assesses the facts and claims in an article and whether or not they align with the accepted academic consensus. The GPT Agent assesses facts and claims and offers suggestions on how to better align your content, theoretically increasing the trustworthiness of your article's information. This bot was run over 70 times and I made iterative improvements each time I ran it. Big thanks to ChatGPT Pro Mode for help with this one ;) ...more on that next week :D I've also included a summary of Mark's presentation and linked to it in the note! Subscribe to seonotebook.com to get access to the bot. The email goes out tomorrow morning at 9:30 AM ET! 🔗 in the comments! #seonotebook

The biggest threat to SEO has been around since roughly 2006. So what is it? Networking, especially via social media... hear me out. People trust recommendations from their network more than they ever will Google or any AI search engine. Social media allowed for networking on steroids, yet here we are with SEO still being the most significant traffic driver on the internet. And even with social networks playing an even bigger networking in the covid era, SEO traffic for non-branded queries continued to rise. Will AI search change the search journey? Yes and it has, but it's important to gain some perspective about the threats that SEO has weathers for almost 3 decades now. #seonotebook

There are two main ranking factors when it comes to YouTube videos: 1) Click through rate 2) Watchtime On tomorrow's #seonotebook, I'll be featuring a brand new GPT Agent that I created that will help you increase the watchtime of your YouTube videos! It's the first note of the year and for good reason, it's awesome! All you need to do is give it your script and it will make super useful recommendations to help you increase the watchtime of your videos. The email goes out tomorrow morning at 9:30 ET and you must be on the list to get it. To get the this Watchtime Booster GPT Agent, just sign up for SEO Notebook. 🔗 in the comments!

Loved reading this! What a presentation by Michael King at this year's SEO IRL!! Stay tuned for an upcoming announcement about next year's event!