Serotonin

🇹🇭 We’re counting down the days to Devcon and we’re so excited. On Wednesday, 13th November we’re hosting an evening to remember in partnership with RefractionDAO and Towns, so mark your calendars ⚡️ Think immersive art, world-renowned DJs, and food & drinks leaning into our Thai setting 🏮 It’s going to be epic, so make sure you apply below via the Sero Platform to confirm your spot 👇

Greetings from Chalet Serotonin 🇧🇪 Last week, we brought hundreds of web3 leaders & our closest friends on a (short) journey outside the Brussels city center. A brief walk through a park and a quick boat ride later, and we arrived … at the Chalet 💫 The evening was spent connecting, chatting, dancing (with resident DJ and Head of Recruiting Services Dustin Goodwin) and, lest we forget, enjoying some incredible food 🥂 Among the many things to celebrate, we were toasting to the expansion of the Serotonin Platform, which helped many of the attendees navigate their way around #ethcc2024 by helping them find side events and see exactly where their friends were going to be. It’s chaud to be chaud. Thank you to everyone who made the journey to Chalet Serotonin last week. We look forward to more time together at events throughout the year 💫

There's no denying it - #EthCC2024 set the bar high for events but we smashed it with Chalet Serotonin ! 🚀 Huge shoutout to the Serotonin crew for orchestrating an unforgettable experience (putting those deck chairs together in 29 degree heat was worth it). To all the amazing attendees I had the pleasure of meeting and checking in at the boat, your energy and positivity made it truly special. Thank you for bringing your A-game and contributing to the BEST vibes! ✨ #EventGoals #Networking #PositiveVibes #EthCC

🎉 What a fantastic gathering at Gon Bui in Hong Kong! Our community is ever-expanding. A big thank you to everyone who joined us alongside Scroll and Inception Capital for an unforgettable evening of insights and industry celebrations. ✨ Highlights: - Engaging panels led by Serotonin CEO Amanda Cassatt "Web2 to Web3: Transition and Transformation" & "Current Blockchain Trends in APAC". - Lively discussions and invaluable networking with some of the brightest minds in the field. 🍽 The evening was capped off with exquisite cuisine and vibrant music, making every moment memorable. 🙏 A huge thanks to our panellists and attendees for making it a success and our Platform members who were in town. Here’s to more collaborations and turning every new company into a web3 company!

Reflecting on Digital Asset Summit Week in London Blockworks' DAS 🇬🇧 Serotonin hosted a wonderful event with Ethereal Ventures during DAS last week. It was a successful evening of networking between VCs, founders and top builders within the web3 space. Meeting IRL is so important: it solidifies connection, builds trust and enhances the feeling of community. That's why we ensure that Serotonin Platform members are invited to global events throughout the year centered around key ecosystem moments.   With IRL meets, we hope to foster a better community and facilitate mutually beneficial working relationships. Keep an eye out for many more!  🤗

Ever found yourself in the eye of a comms storm? Here’s a quick crisis communications crash course honed over many years in the crypto marketing space Last week, our platform members were graced by the wisdom of Serotonin's own Crisis Connoisseur, Kara Miley, who spilled the tea on navigating through the tempest of crisis comms. Want the scoop? 💥👇 🤔 What's a Crisis Anyway? Think of a crisis as any unexpected event or revelation that could tarnish your brand's shiny armor. But fear not! Most crises are but mere obstacles on the path to glory, conquerable with swift, genuine, and solution-focused communication.  🚩 Types of Crises to Watch Out For Personnel Drama: Exec mishaps or layoffs Business Boo-boos: Compliance issues or leaks Product Pitfalls: Hacks, glitches, and fails Misinformation Monsters: Competitor smear campaigns Know your enemy, as they say. 🎯 Who Should Hear Your Crisis Comms? In short: everyone who matters. From your employees to the wider industry, recognize your stakeholders and tailor your message to address their concerns and your accountability. ✅ Dos and Don'ts in the Thick of It DO: Engage leadership in communication, offer a unified message across all channels, and focus on solutions. DON'T: Add fuel to the fire, play the blame game, or dish out half-baked apologies. Keep it real and solution-oriented.  🔁 The Crisis Comms Mantra Right Action: Offer clear solutions. Protect the Core: Focus on your community and stakeholders. Transparent Info: Share details and actions transparently. Future Proof: Show how you're preventing a rerun.  ⏰ Crisis Comms Timeline: A Quick Guide First 24 Hours: Initial response, alert your comms squad, and issue a holding statement. Day 1-3: Engage in damage control with detailed, timely updates. Week 1 to Month 1: Focus on recovery, post-crisis analysis, and future strategies. Your story, your narrative. Don't let others write it. ✨ 💌 Parting Wisdom from Serotonin's Comms Team Though we hope you'll never find yourself in a crisis, being prepared is half the battle won. With love and support, your Serotonin Comms wizards. 💫

We had a great Serotonin members-only dinner at ETHDenver last week - the first of many for those in our token-gated global community. 💫 Our mission is to build meaningful connections between our members by facilitating digital networking and high-quality in-person events. Ultimately these connections drive business value, individual career growth for our members, and move our entire industry forward through better collaboration. Thank you to all who attended - we can’t wait for the next event! ✨ Fabric Ventures Offchain Labs Tweed NEAR Protocol Holder Safe Superscrypt Here Not There Labs RefractionDAO The Medici Network

💫 Thrilled to team up with Addressable.io, reshaping web3 advertising! Data-driven insights and cutting-edge tech lead to unmatched brand and community engagement. How do you see this impacting brands and communities?

💫 Announcing our most recent Platform Partner Authentickator 💥 Authentick eliminates the need for web3 wallets, crypto, web3 marketplaces, and the risks of NFT frauds and scams. With Authentick, consumers shop where they already shop and pay how they already pay at their favorite e-commerce platforms. Serotonin Platform members enjoy 0 fees on for first NFT collection sold via e-commerce platforms integrated with Authentick!