Sloomoo Institute

Sloomoo Institute

Entertainment Providers

New York, NY 1,363 followers

Joy! #Satisfying! Slime!

About us

Sloomoo Institute's mission: deliver joy through #satisfying, play and slime! Open since late 2019, Sloomoo Institute is an immersive, colorful, interactive experience with locations in NYC, Atlanta, Chicago, Houston, and more opening in 2024. The Sloomoo world invites guests to indulge in hand-made, deliciously scented slime, tactile compounds, mesmerizing CGI videoscapes, soothing ASMR, the world's largest DIY bar to make your own slime (over 4M unique combinations), and more. Sloomoo Institute's creation comes from a personal place. The founders, long-time friends, discovered healing and joy when playing with slime in their late 40s. Enthralled with the magic of experimenting with different textures of slime, they saw it as more than a kid's toy; it was a way to unleash the inner child, connect with themselves and each other. The brand supports mental health and inclusion through non-profit partnerships, a neurodiverse workforce, equal opportunity employment, and a welcoming guest experience.

Industry
Entertainment Providers
Company size
51-200 employees
Headquarters
New York, NY
Type
Privately Held
Founded
2019

Locations

Employees at Sloomoo Institute

Updates

  • View organization page for Sloomoo Institute, graphic

    1,363 followers

    5 YEARS OF SLOOMOO! 🎂 Sloomoo Institute is more than an experience. It’s a joyful world, where guests reconnect with the child within, bond with loved ones, and escape into pure play in a stress-free environment. ⁠✨ ⁠ This year, we celebrate the essence of who we are and what we believe in. Five years of joy, creativity, community, science, and play—but most importantly, five years of YOU. ⁠ Thank you for believing in SLOOMOO and our mission to spread joy through slime. Thank you for being part of our journey, our dreams, and our community – we wouldn’t be here without you!⁠ ⁠ We can’t wait to show you what we have coming next 🩷... #sloomooinstitute #slime #sensoryplay #fiveyearsofslime #creativity

  • View organization page for Sloomoo Institute, graphic

    1,363 followers

    A friendly reminder on #NationalStressAwarenessDay : When life gets sticky, squeeze it out. 🤍 Did you know slime is scientifically proven to reduce stress? 🧘 Here are 5 ways to try it out. ⬇ 🧠 Taking regular brain breaks with slime can improve attention and sharpen your focus. ✨ Playing with slime can improve connectivity and communication with peers and coworkers. 🤏Squeezing slime has been scientifically proven to reduce stress! 🤳 Watching slime videos and ASMR can ground you to focus on the present. 👃 Slime scents can trigger calming signals to your brain. What small activity brings you joy and calmness? Share with us below. #sloomooinstitute #slimeplay #sensoryplay #mentalhealthawareness

  • View organization page for Sloomoo Institute, graphic

    1,363 followers

    Thank you, Marc, for including us. You’re the consummate story teller, cultural anthropologist and innovator. Love being in your orbit. 🩷💙💛💜

    View profile for Marc Beckman, graphic

    CEO @ DMA United | Advertising

    SLIMEY BUSINESS  Slime is big business. The Sloomoo Institute boats +1million visitors plus +$30 million in revenue.  Sloomoo’s mission: deliver joy! A-List Celebs like Selena Gomez, Alicia Keys, & Jennifer Lawrence are all big fans - Sloomoo’s leadership continues to move fast and innovate - Strategic alliances have been built with best-in-class companies like Nike, Google, and TikTok – new tech like CGI content, Slimey mirror avatars, 3D printers, and scent delivery systems are all in place to catapult the business forward. Sloomoo’s founder, Karen Rabinovitz joins me on this episode of Some Future Day. Some Future Day Show Ep. 55 feat Sloomoo Institute founder, Karen Rabinovitz. Our complete discussion is now available on YouTube, Spotify, and Apple.  *YouTube Link in Comments*

  • View organization page for Sloomoo Institute, graphic

    1,363 followers

    🎉 Sloomoo Institute Los Angeles GRAND opening! Huge shoutout to our INCREDIBLE friends who made our BIG day one for the books! 💫 We couldn't have done it without YOU! Let's keep the fun rolling! 🍦 by Super Cool Creamery (major liquid nitrogen show) & 🍩 by Sidecar Doughnuts brought all the sweet and cool vibes! To our fantastic dancers 💃 "LA Follies" and performer Dally Newton – your electrifying moves and energy are 🔥! A sparkling thanks to poppi for adding that extra bubbly joy to our special day, and of course, a layer of slimey magic from sand artist "Archisand." 🧑🎨 Swipe for joy! 👇 #SloomooLA #GrandOpening #ThankYou #SlimeCelebration

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  • Sloomoo Institute reposted this

    View organization page for Sloomoo Institute, graphic

    1,363 followers

    🌟 Exciting News Alert! 🌟 We’re over the moon to share the grand opening of our new space in Los Angeles is SEPTEMBER 8! It has been two years in the making and an amazing opportunity for us to elevate our vision with Method Design Architecture + Urbanism, PLLC whose sinuous architecture mimics the folds of slime. We innovated with a sound bath experience by NY artist Randy Polumbo and can’t wait to spread joy through #satisfying surprises. We are working on building our neurodiverse workforce (over 10% is our commitment to inclusivity; we also collaborate with Kulture City to provide sensory kits) and looking forward to a deeper partnership with The MindUP | The Goldie Hawn Foundation for mental fitness for children in the organization’s home town. 💗 We are grateful to everyone who brought this life. Newell Brands, Method Design Architecture + Urbanism, PLLC, Spin Master, Double Take Labs, Pie Pei Chung. Isabelle Duverger, Laia Cabrera and Randy Polumbo. Photos by Nathan Kraxberger.

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  • View organization page for Sloomoo Institute, graphic

    1,363 followers

    🌟 Exciting News Alert! 🌟 We’re over the moon to share the grand opening of our new space in Los Angeles is SEPTEMBER 8! It has been two years in the making and an amazing opportunity for us to elevate our vision with Method Design Architecture + Urbanism, PLLC whose sinuous architecture mimics the folds of slime. We innovated with a sound bath experience by NY artist Randy Polumbo and can’t wait to spread joy through #satisfying surprises. We are working on building our neurodiverse workforce (over 10% is our commitment to inclusivity; we also collaborate with Kulture City to provide sensory kits) and looking forward to a deeper partnership with The MindUP | The Goldie Hawn Foundation for mental fitness for children in the organization’s home town. 💗 We are grateful to everyone who brought this life. Newell Brands, Method Design Architecture + Urbanism, PLLC, Spin Master, Double Take Labs, Pie Pei Chung. Isabelle Duverger, Laia Cabrera and Randy Polumbo. Photos by Nathan Kraxberger.

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  • View organization page for Sloomoo Institute, graphic

    1,363 followers

    🌟 Sloomoo Institute Takes the Virtual Stage at Ticketure User Group!🌟 We're thrilled to announce Sloomoo Institute’s presence at the first ever Ticketure User Group event! This two-day virtual event is an incredible opportunity for learning, networking, and collaboration. A special thanks to our outstanding Sloomoo Institute team members who are presenting at the event: 🔹 Sara Schiller, Co-Founder of Sloomoo Institute, will explore dynamic pricing strategies and how they can streamline revenue generation and pricing configurations. 🔹 Nicholas Kratochvil, Director of Digital, Sloomoo Institute, will share how we’ve leveraged Ticketure to surpass our 2023 sales goals with record-breaking results. This event will feature keynote speakers, educational sessions, and insights into maximizing Ticketure’s potential. We’re excited to showcase how our innovative approaches in dynamic pricing and upsells are setting new benchmarks in the industry. Join us as we dive into the future of ticketing and revenue optimization. Let's learn, collaborate, and build our Ticketure community together! #SloomooInstitute #TicketureUserGroup #SalesSuccess

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  • View organization page for Sloomoo Institute, graphic

    1,363 followers

    🌍🌟 World Entrepreneur Day: Celebrating Visionary Founders. Today, we’re shining a spotlight on two incredible entrepreneurs whose groundbreaking work has redefined their industries. Meet Karen Robinovitz and Sara Schiller, whose journeys exemplify resilience, innovation, and passion. 💡 Karen Robinovitz, founder of Digital Brand Architects and a pioneer in social media influence, has earned accolades from Variety and Forbes for her groundbreaking work. From shaping global brand strategies to a celebrated journalism career, Karen found joy in her childhood love of slime during a tough time in 2018, reconnecting with a cherished passion while navigating personal loss. "What skills are necessary to be an entrepreneur and how did you cultivate those skills at the beginning of your entrepreneurial journey?" Karen shares, “To be an entrepreneur, you have to be resilient, fearless, and tireless. It’s about taking leaps into the unknown and building your vision despite the anxiety and challenges. You must check your ego, know your strengths and weaknesses, and surround yourself with exceptional people. It’s less about cultivating specific skills and more about having the right mindset.” "What's a daily reminder/mantra you say to yourself to keep you passionate and focused on your goals?" Her mantra is simple yet powerful: “Everything is possible. You got this.” ________________ Sara Schiller, transformed the corporate meetings landscape with her innovative company, Meet, which offers high-tech, art-filled venues for creative gatherings. With a background in art curation and a successful career spanning from street art to hospitality, Sara and her partner Karen were recently celebrated as top female founders by INC Magazine. In 2018, Sara also embraced her childhood passion for slime, sharing it with her daughters as part of Sloomoo’s Chief Creative Kids. "What skills are necessary to be an entrepreneur and how did you cultivate those skills at the beginning of your entrepreneurial journey?"Sara believes, “Being an entrepreneur is a mindset. You need to embrace uncertainty and understand that the stakes are high. The reward, however, is immense and addictive. You have to bring all your skills and experience with a unique mindset, knowing that the journey will be filled with challenges and triumphs.” "What's a daily reminder/mantra you say to yourself to keep you passionate and focused on your goals?"Sara’s reminder is empowering: “You are strong. You are amazing. You can do this.” #WorldEntrepreneurDay #Entrepreneurship #Leadership #Innovation #Inspiration #WomenInBusiness

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  • Sloomoo Institute reposted this

    View profile for Holland Martini, graphic

    Chief Insights Officer @ GOODQUES | Top 10% of Inc Magazine's Fastest Growing Companies in the US | Keynote Speaker| University Lecturer

    After becoming a Mom this past year, the power of play has been more present than ever in my life. Sitting in the sand, putting rocks in a bucket for a solid 50 minutes straight (at the least) has brought back a sense of self I think I had lost. So I can not be more excited for GOODQUES to be chosen by Fast Company to join in the #FastcompanyInnovationFestival, partnering with Sloomoo Institute to showcase how play (in this case Slime!) can promote connectivity and combat the loneliness epidemic many of us are experiencing today. We will be PROVING the impact play has on driving connectivity with proprietary research, and using those learnings to curate a custom "AN ANTI-NETWORKING, NETWORKING EVENT" at Sloomoo! Block your calendars people :)

    What to expect at Fast Company’s 10th annual Innovation Festival: Fast Tracks

    What to expect at Fast Company’s 10th annual Innovation Festival: Fast Tracks

    fastcompany.com

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Funding

Sloomoo Institute 1 total round

Last Round

Series A

US$ 5.8M

See more info on crunchbase