Smart Energy Consumer Collaborative (SECC)

We're excited to announce that the agenda is now available for our 2025 Consumer Symposium, a one-day forum on #energy consumers that will be held as a DISTRIBUTECH partner event on Monday, March 24 in Dallas. The theme for the event is Shaping the Future: Consumers and the Energy Movement, and we have developed an exciting one-day program around this theme that includes a more diverse set of sessions than ever before. Learn more about the agenda here: https://bit.ly/41P0Fer We’re also seeking a few final sponsors to join confirmed sponsors Oracle, GridX, Inc., Smart Energy Water, Virtual Peaker, CLEAResult, Landis+Gyr and Opinion Dynamics. Contact Nathan Shannon ASAP to secure your spot. View the sponsorship details here: https://bit.ly/49CyUaQ #SmartEnergy #SECC2025 #Electrification #DISTRIBUTECH25 #CleanEnergy

Join SECC’s President & CEO Nathan Shannon at the 6th EV Charging Infrastructure Summit - North America, East on January 28-29 in Atlanta. Alongside panelists from Southern Company, Cobb EMC and The University of Georgia, Nathan will share how electric #utilities can address consumer concerns with EVs and enhance the overall customer experience. Enter the code LINKD for 15 percent off when registering: https://bit.ly/48Thjeo #SmartEnergy #Electrification #ElectricVehicles #ElectricTransportation

Words have power ⚡️ Learn how customers are reacting to the messaging they are receiving about their energy. Listen to WGP 👉 https://hubs.li/Q02_1VBJ0 Download SECC's guide 👉 https://hubs.li/Q02_1W_z0

Sixty-one percent of consumers who recalled seeing communications from their electricity providers said that these messages gave them a more positive impression of their provider, according to consumer research released last week. Based on a nationally representative survey of 1,500 Americans, the “Modern Energy Messaging: Transactions to Relationships” report explored the types of energy-related messages that consumers are receiving today and which messages are most likely to motivate them to act. Members, download the report here: https://bit.ly/4ikflIa Then sign up for today’s webinar here: https://bit.ly/3ODAb7z #SmartEnergy #Utilities #CustomerEngagement #UtilityMarketing #CleanEnergy

Don’t miss tomorrow’s webinar at 1 p.m. (ET) as we walk through the key findings of the “Modern Energy Messaging: Transactions to Relationships” report, which explores consumer awareness of energy-related messages and which are most impactful in driving engagement. Following the research briefing from SECC’s Deputy Director Jason McGrade, guest speakers from GridX, Inc., Touchstone Energy® Cooperative, Inc. and Virtual Peaker will share additional insights on how to reach today's consumers with meaningful and motivating messaging. Sign up now to join us: https://bit.ly/3ODAb7z #SmartEnergy #Utilities #CustomerEngagement #UtilityMarketing #CleanEnergy

We are seeking expert speakers for our 2025 Consumer Symposium, a one-day forum on energy consumers held at DISTRIBUTECH in Dallas!   We're currently finalizing the event program and are looking for speakers from utilities, government and nonprofits fill out panels on demand flexibility, electric vehicles, small business programs, consumer education and more.   Submit your suggestion by 5 p.m. (ET) on Friday, Dec. 13: https://bit.ly/3YD0iAg   #SmartEnergy #SECC2025 #Electrification #DISTRIBUTECH25 #CleanEnergy

ICYMI, we recently released two new resources in the Questions to Ask to Become a Smarter Energy Consumer series that are designed to help consumers gain a better understanding of the benefits of heat pumps. Heat pumps provide an efficient alternative to traditional HVAC, offering bill savings, reduced environmental impact and improved comfort. However, many consumers are unaware of this option when it’s time to replace their HVAC system. Our new #video helps consumers understand the basics of heat pumps, including how they work and what incentives might be available, and the fact sheet helps prepare them to discuss heat pumps with their electricity providers. Learn more on our website here: https://bit.ly/4ewzreZ #SmartEnergy #Electrification #Utilities #EnergyEfficiency #HeatPumps

In 2014, Nathan Shannon was working for a community land trust in Georgia, building affordable housing. But following his interest in behavioral economics, he attended the Behavior, Energy, and Climate Change conference. That event piqued his interest in how and why consumers make economic decisions related to their homes, and that led him to the Smart Energy Consumer Collaborative (SECC), a nonprofit that surveys energy consumers in North America and works across the industry to share best practices in consumer engagement. One of the key insights he brought to SECC — where he is now president and CEO — is that housing affordability is tied inextricably to energy affordability. That’s evident in SECC’s research, too. This week on With Great Power, Nathan discusses the findings of SECC’s latest consumer survey and Modern Energy Messaging report. It shows that as energy costs have risen in recent years, consumers are less motivated by environmental messaging — and what it takes for energy providers to keep consumers engaged in clean energy programs. 🎧: https://hubs.li/Q02-hzW10

We are thrilled to have 257 as our final Member Spotlight of 2024! 257 is a residential #electrification data platform startup. They use AI, dozens of data sources and billions of data points to build a digital #energy twin for every U.S. home. Utilities and implementers use 257 to better understand and market to their residential customers. Key applications of 257 include improving demand response and energy efficiency program participation, predicting load growth and personalizing customer messaging and experiences. Read the full profile on our website here: https://bit.ly/4gkihCK #SmartEnergy #DemandFlexibility #Utilities #CustomerEngagement

We are excited to release the “Modern Energy Messaging: Transactions to Relationships” report, which sought to gain clarity around the types of energy-related messages that consumers are receiving today and which messages are most likely to motivate them to act. Based on a survey of 1,500 Americans, the report found that consumers are most likely to recall energy messages from their electricity providers. Fifty-five percent of consumers recalled messages from this source, followed by 30 percent for messages from manufacturers and 28 percent for retailers. Access the full report here: https://bit.ly/4ikflIa Then sign up for next week’s webinar: https://bit.ly/3ODAb7z #SmartEnergy #Utilities #CustomerEngagement #UtilityMarketing #CleanEnergy