SOLVE(D) | An IPG Health Company

A little PoV on creative effectiveness in healthcare, analytics and why we can do better as an industry to show the impact of our marketing. If you have a bunch of data and marketing campaigns in place and would love to show which message and content parts are best at driving an effective behaviour change with doctors or patients over time, and all that in a simple index and visualisation, feel free to reach out! We would love to help! :-) SOLVE(D) | An IPG Health Company IPG Health

Last week, our colleague Michael took the stage at the Digital Pharma Marketing - Digital Pharma Advances Conference in London, alongside our Acxiom partner Giles, to discuss a common challenge in pharma marketing: campaign tracking. Many businesses rely on complex dashboards overloaded with metrics that are difficult to interpret. That’s why we developed Customer Engagement (CE) Scoring—a simpler, clearer way to track campaign performance and make data-driven decisions with confidence. 📩 Want to learn more? Contact us at hello@solved.health #PharmaMarketing #CustomerEngagement #OmnichannelSuccess #DigitalPharma #digitalpharmaconference #digitalpharmaadvances

Experts from IPG Health, including our very own Colin J. Harewood, share their insights around technology and its role in shaping tomorrow’s healthcare, after their visit to CES. Take a look! 

🎉 We’re thrilled to announce our participation at the @Digital Pharma Advances Conference on January 29th in London together with Acxiom  Join us for a game-changing session: PERSONALISED & IMPACT-DRIVEN HCP ENGAGEMENT Discover how to demonstrate ROI for omnichannel strategies and showcase the true value of innovation in pharma marketing. In this session, Michael from SOLVE(D) and Giles from Acxiom will discuss: ✔️ Establishing global KPIs aligned with business goals ✔️ Designing unified reporting frameworks for consistent measurement ✔️ Proving improved customer engagement to refine campaigns Don’t miss out on actionable insights and real-world success stories! 💡 Let’s bridge the gap between investment and outcomes. 📍 London | January 29th | #PharmaMarketing, #digitalpharmaconference #digitalpharmaadvances

With CES wrapped up, don’t miss these standout highlights from IPG Health representatives — featuring our very own, Colin J. Harewood!

🔑 What are the keys to a successful product launch in healthcare? Leaders from across our network weigh in via pharmaphorum: http://spr.ly/6042QVBNi 60seconds.com, AREA 23 | An IPG Health Company, SOLVE(D) | An IPG Health Company, YuzuYello | an IPG Health Company, McCann Health Managed Markets | An IPG Health Company, NEON | An IPG Health Company, AREA 23 on Hudson | An IPG Health Company, Trio | An IPG Health Company, ProHealth | An IPG Health Company, IPG Health Medical Communications, Michael, Jack, Joshua, Laura, Mardene, Sommer, Ariel, Kathleen

How can you redefine your interactions with HCPs? Our Managing Director of SOLVE(D) Europe & APAC, Michael, explores opportunities for pharma companies to drive more meaningful engagement through data-driven marketing.    Read on to discover how combining innovative strategies with the power of data can deliver personalised experiences that improve health outcomes for all: https://lnkd.in/eGgQzQ2N   🚀 Thinking Beyond Today: Revolutionizing Pharma-HCP Connections   #OmnichannelMarketing #PharmaInnovation #HCPEngagement #Data #DigitalTransformation #HealthcareMarketing #SOLVED

Teammates across departments spent the day in NYC leaning in at #MMMMediaSummit to learn more about growth and evolutions across core channels for Pharma marketing. Thank you to MM+M for putting on such an insightful summit.

Check out insights from Digital Pharma East on leveraging authentic patient stories to advance our client's brands.