Take Rate by Colin Gardiner

Take Rate by Colin Gardiner

Internet Marketplace Platforms

Startup and Marketplace Content for Operators by Operators

About us

Website
gardinercolin.com
Industry
Internet Marketplace Platforms
Company size
1 employee
Type
Privately Held

Employees at Take Rate by Colin Gardiner

Updates

  • First edition is live!

    View profile for Colin Gardiner, graphic

    Marketplace Geek and Solo-GP @ Yonder. Investing in pre-seed/seed marketplaces. Former Outdoorsy, Tripping.com, Ancestry.com, Justanswer and Federal Reserve.

    The Marketplace Memo is live! Issue #1 was sent out to Take Rate by Colin Gardiner subscribers this am. I checked right before I posted and already 1.1k views! So what is it? Well it is a roundup of marketplace news, content, stories, data, happenings and more that I wish existed! My goal is to share curated news, content, and stories I am seeing related to marketplaces with a splash of color from me. This edition I cover among other things 1M Uber rides at the same time Amazon selling cars General Motors slashing Cruise ServiceTitan scared of marketplaces Leland $14M Series A Fello $7.3M Seed Forerunner’s awesome report Dan Hockenmaier’s great essay on network effects And much more! Please enjoy and share with others! If you aren't signed up don't fret you still can! 🔗 https://lnkd.in/dbGSbpVv

    • No alternative text description for this image
  • Take Rate by Colin Gardiner reposted this

    View profile for Colin Gardiner, graphic

    Marketplace Geek and Solo-GP @ Yonder. Investing in pre-seed/seed marketplaces. Former Outdoorsy, Tripping.com, Ancestry.com, Justanswer and Federal Reserve.

    💸 How do marketplaces make money? Marketplace monetization models vary widely depending on the industry but typically fall into 6 models. One thing is for sure it is all about the take rate and other strategies that might not be so obvious. Check out the ways marketplaces and platforms make money 👇 1) Percentage Take of the Transaction - Cut of the transaction e.g. keep a flat $ fee or % of the transaction 2) Platform or Transaction Fee - Additional fee charged to the buyer and/or seller for each transaction 3) SaaS Subscription - Fees paid for the use of the software for running a business and/or distributing on to the marketplace 4) Payment Processing Fee - Markup of payment processing fees 5) Ancillary Services - Paying for liquidity services of some kind e.g. insurance, warranty, protection, legal, etc 6) Advertising - Paying for exposure to the marketplace audience and/or placement in search What monetization models did I miss? How is your marketplace or platform making money? Share it below!

Similar pages