Talk Commerce

Discover how Confetti Snacks CEO Betty Lu transforms food waste into delicious treats! From Singapore to global success, hear the story of sustainable snacking innovation on Talk Commerce. #SustainableSnacks, #FoodInnovation, #WomenInBusiness, #StartupSuccess, #HealthySnacking

The Talk Commerce Newsletter 1/15/25 Listen to the podcast interview with Kyle Hency, CEO at GoodDay Software “The most real solutions come from the people who are most closely operationally engaged with the details.” Read "The Human Touch in an AI World" by Brent Peterson https://lnkd.in/gf57NwAh As we dive into 2025, we'd love to hear what topics and guests you want to see next. Reply and let us know!

Sustainable snack innovation is transforming the food industry. Confetti Snacks CEO Betty Lu turns unwanted produce into crave-worthy treats.

Think Amazon success is guaranteed? Think again. As Carolyn Lowe shares, ROI Swift turns away 30% of potential clients when their category analysis shows limited growth potential. Success isn't just about having a good product - it's about understanding your specific category dynamics, competition, and realistic market share potential. Don't be swayed by general Amazon success stories. What works in one category may not work in another. Research thoroughly and plan strategically before investing time and resources. #AmazonStrategy, #MarketResearch, #EcommerceTips, #BusinessPlanning, #CompetitiveAnalysis

Just like a website, right, Brent, it comes down to sessions and conversion. Like how much traffic do you have and what's your conversion rate? Amazon is exactly the same. So the leverage you can pull to affect sessions is to really optimize your product page, both that whole backend SEO, making sure like every single one of those backend fields and keywords and everything else is filled out, just like you have SEO on your website, you have SEO on your product page, that will help you show up organically. And then of course, you can use ads to drive to that page. But we always look at like, you don't want to send good traffic to a bad web page. So if your conversion rate is say below 10 or 15% on Amazon, we want to focus on improving the product page.

Transforming Food Waste into Delicious Snacks with Betty Liu Join Talk Commerce host Brent Peterson and Confetti Snacks founder Betty Lu as they explore how innovative snack production is transforming food waste into a global success story, combining sustainability with culinary excellence. The post Transforming Food Waste into Delicious Snacks with Betty Liu appeared first on Talk Commerce. https://vist.ly/3msfqdc

JAMBAR organic energy bars announces 3-year partnership with Aspen Snowmass, with distribution across 4 mountain resorts and major events.

The Amazon effect: disrupting traditional retail events or creating new opportunities? As Prime Day continues to shake up the holiday shopping calendar, retailers must adapt their strategies. Jay Topper of Fabric suggests viewing this challenge as a macro impact to work around and through. Instead of seeing it as a threat, consider it an opportunity to differentiate your brand, offer unique experiences, and build customer loyalty. By focusing on your strengths and leveraging digital-first approaches, you can carve out your own space in the evolving retail landscape. How is your business responding to the changing dynamics of holiday shopping? #AmazonEffect, #RetailDisruption, #HolidayShopping, #EcommerceStrategy, #BrandDifferentiation

JAMBAR Organic Energy Bars Summit New Heights with Aspen Snowmass Partnership JAMBAR®, created by PowerBar® inventor Jennifer Maxwell, partners with Aspen Snowmass as the official Energy Bar Affiliate Partner, bringing organic nutrition to four world-class mountain resorts. The post JAMBAR Organic Energy Bars Summit New Heights with Aspen Snowmass Partnership appeared first on Talk Commerce. https://vist.ly/3msc2bs

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