TBC

As the holiday season approaches, organic social media remains a powerful tool for businesses to connect with their audience. This time of year offers unique opportunities to showcase your brand's personality and values while engaging with customers in meaningful ways. Authentic content resonates deeply during the holidays when people seek genuine connections. By leveraging user-generated content, seasonal themes, and interactive elements, brands can create memorable experiences that foster loyalty and drive engagement. Consider the brands you follow and admire. It's often their relatable, authentic content that leaves a lasting impression. Embrace this approach to keep your business relevant, build trust, and deliver results this season.

As we continue our journey past the 50-year milestone, we're diving back into our archives. Next up: a 2005 spot that's stood the test of time. Nearly two decades later, we’re still laughing.

👀 We're looking for a Media Planner/Buyer! Learn more at tbc.us/careers.

We are proud to support Sarah’s Hope Family Shelter! Thank you, St. Vincent de Paul of Baltimore, for the opportunity. 💛

Congratulations to the Hippodrome Theatre at the France-Merrick Performing Arts Center on being selected for next year’s national tour launch of The Phantom of the Opera! Heralded as Broadway’s longest-running musical of 35 years and widely considered one of the most beautiful and spectacular productions in history, Phantom is sure to delight Maryland’s theatre-goers, both new and old. Interested in updates? Join the Hippodrome’s e-club here: https://lnkd.in/e8B82RRx 🔗  https://lnkd.in/eKim8XNx

In honor of World Diabetes Day, we’re reflecting on the stories we’ve heard through our “Red Chair Stories” video series. We had the privilege of listening to real voices—moms, dads, friends, and kids—sharing what living with diabetes and prediabetes really looks like. This American Diabetes Month, we’re proud to partner with the American Diabetes Association to amplify these important voices and fight for a future where we end diabetes once and for all.

They said it couldn't be done. We said, “Watch us.” Fifty years later, we're still proving the naysayers wrong. It's taken grit, passion, and a healthy dose of audacity. Last night, we celebrated this incredible milestone with friends and the TBC family—honoring the visionaries who got us started and the dreamers who'll lead us into the future. Here’s to the journey and all the incredible moments along the way!

Beth Pounds and Jarret Mata recently attended Elevate 2024 hosted by Wilkins Media, the global leader in out-of-home media, where they explored the future of outdoor advertising. If you’re considering OOH, here are two innovative solutions to consider:    Programmatic Digital Outdoor (pDOOH): The newest way to deliver efficient exposure. With attribution options and multiple campaign studies available, we can track ROI more accurately than ever before—making every campaign count more.   Experiential Outdoor Tactics: Provide memorable customer experiences that drive results. With 91% of consumers reporting more positive feelings about a brand and 85% more likely to make a purchase after participating in experiential marketing events, this is a game-changer for engagement.   TBC partners with vendors like Wilkins who provide strategic thinking for our client’s outdoor needs as we continue to push the boundaries of what’s possible in outdoor advertising.   #OutOfHome #ProgrammaticDOOH #ExperientialMarketing #ClientSuccess #Innovation #TBC #Advertising

Beth Pounds and Jarret Mata recently attended Elevate 2024 hosted by Wilkins Media, the global leader in out-of-home media, where they explored the future of outdoor advertising. If you’re considering OOH, here are two innovative solutions to consider:    Programmatic Digital Outdoor (pDOOH): The newest way to deliver efficient exposure. With attribution options and multiple campaign studies available, we can track ROI more accurately than ever before—making every campaign count more.   Experiential Outdoor Tactics: Provide memorable customer experiences that drive results. With 91% of consumers reporting more positive feelings about a brand and 85% more likely to make a purchase after participating in experiential marketing events, this is a game-changer for engagement.   TBC partners with vendors like Wilkins who provide strategic thinking for our client’s outdoor needs as we continue to push the boundaries of what’s possible in outdoor advertising.   #OutOfHome #ProgrammaticDOOH #ExperientialMarketing #ClientSuccess #Innovation #TBC #Advertising

With election season heating up, it's important to pause and potentially reassess your PR strategy, particularly your earned media efforts related to non-political news. Start by considering your topic and timing and being selective about which reporters you pitch. For example, consumer product launches are probably not a great idea this Fall, but what about pertinent health care, education, or feel-good community stories? With national news focused heavily on politics, thoughtful, unique, and non-political localized story pitches can make an impact, even amidst the election noise. Staying flexible, strategic, and neutral ensures you don’t alienate audiences while keeping your message top-of-mind during this busy season.