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Data-driven marketing needs marketers who have access to data. In our most recent Trendwatch post, our CEO Natalie Rutledge discusses the importance of both adopting new media technologies and rethinking consumer engagement strategies to drive impactful, data-driven business outcomes. #marketingstrategy #consumerinsights #datadrivenmarketing 

Closing out the year with our favorite crew! We are so grateful for another year together and excited for what’s to come in 2025. Happy Holidays from TCA!

“It’s changing lives. When you communicate your commitment, it allows people to know they have an opportunity to work at an amazing organization, gain independence, and economic freedom." – Becky Kekula | Senior Director, Disability Equality Index at Disability:IN and Panelist In honor of National Disability Employment Awareness Month, Omnicom Media Group OpenDisability hosted a powerful panel featuring community and industry leaders. The discussion centered on actionable ways to advance disability inclusion and accessibility in the workplace, showcasing the positive impact of inclusion on companies. As we celebrate this month, we are committed to fostering a workplace where all employees can thrive. #accessibility #opendisability #nationaldisabilityemploymentawareness

Had a wonderful Friday partnering with Feeding Northeast Florida, assembling over 3,000 meal kits for local kids. We are grateful for the chance to give back to our community and support this vital initiative! #feedingamerica #feedingnortheastflorida #communitysupport

Performance-Driven Marketing Institute (PDMI) West was abuzz with excitement as industry leaders gathered to discuss the future of performance-driven marketing strategies, direct-to-consumer media, technology, and commerce. Our time in sunny San Diego was filled with educational sessions and networking opportunities, allowing us to reconnect with longtime partners and forge new connections. #PDMIWest

Celebrating Hispanic Heritage Month with Omnicom Media Group! Honoring the vibrant contributions of the Latin and Hispanic communities every day. #BeOMG #HispanicHeritageMonth #ULN

This week, we recognize International Day of Sign Languages and Week of the Deaf by celebrating the rise of Deaf representation in media and the power of storytelling to drive inclusivity. As more films and TV shows featuring Deaf characters and American Sign Language (ASL), we see a shift toward authentic, respectful depictions of the Deaf experience. These stories not only provide representation but also offer understanding, inspiring younger generations and fostering greater acceptance in mainstream culture. Let's continue to support Deaf creators and consult with the community to ensure authentic, meaningful portrayals in the entertainment industry. #DeafRepresentation #ASL #InclusionMatters

On World Suicide Prevention Day, let's raise awareness of the 988 Suicide & Crisis Lifeline. Trained counselors are available 24/7 at #988Lifeline via call, text, or chat. This year's theme, "No Judgement. Just Help," emphasizes that support is always within reach. Remember, you are never alone. Your well-being matters. #988day #suicidepreventionday #mentalhealthmatters.

The 2024 Paralympics Opening Ceremony begins today, with NBCUniversal delivering a historic 1,500+ hours of coverage, showcasing the remarkable achievements of 4,400 extraordinary athletes whose impact transcends sports.    "These Paralympians are trailblazers, driving societal change," shared Christi Knowles, TCA Operations Supervisor, and advocate for adaptive sports. "They’re empowering more than 1 billion people with disabilities; promoting independence and inspiring future Paralympians."   Fueled by inspiring stories, the Paralympics champion diversity, equality, inclusion, and the limitless potential within each of us. We proudly support the Paralympics and Challenged Athletes Foundation, championing individuals in overcoming physical obstacles and cultivating confidence, self-assurance, and teamwork. Join us in making a positive impact at https://lnkd.in/g9TE_uCZ #Paralympics #Inclusion #Inspiration #Empowerment

The women of the 2024 Olympics didn't just participate — they dominated. As the first games to achieve gender parity, these athletes shattered records, delivered unforgettable performances, and proved themselves a force to be reckoned with. From Simone Biles’ inspiring return to Sha'Carri Richardson blazing through the track, female athletes redefined what’s possible. 🌟 #Olympics2024 #WomenInSports