TDW+Co

When TDW+Co was asked if we'd donate our time to support AdCouncil and FEMA's "Ready" campaign, it was without hesitation a resounding YES.    Each year AdCouncil and FEMA release a new spot to support the "Ready" campaign. This year's work emphasized the importance of disaster preparedness to the AANHPI communities with the "Inner Circles" PSAs that launched today.   Starting a conversation, gathering items already in your household, and having a plan can be simple steps to saving precious moments and heartache in moments of disaster. Find conversation guides and more important resources to get started at Ready.gov/Start.   Learn more about the campaign here: http://bit.ly/3VzTcfb   Special shoutout to the incredible team who made this campaign possible: Dzu Bui Ashley Linares Hilary L. Michelle Hillman Tim Wang Julie Lee Bernice Chao ✨Erin Wang Malvin Malai Harrison VyVy Vu Gabriel Garcia Tenaye Owens Ally Maki Tia Samn Joyce Liu-Countryman Liz Sargent and so, so, so many more. Start a conversation today! https://lnkd.in/gjvTaM5g

We’re proud to announce the launch of the Ready campaign in partnership with Ad Council and FEMA, a critical initiative to enhance disaster preparedness within the Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities.   At TDW+Co, we are honored to serve as the multicultural creative agency for this impactful campaign. Our work focused on developing culturally relevant creative assets, ensuring messaging was thoughtfully tailored to resonate with the diverse AANHPI audience. From language adaptations to representing authentic cultural nuances, every element was designed to inspire action and empower communities to be ready for emergencies.   This campaign is more than a call to action—it's a bridge to build awareness and resilience, addressing unique challenges faced by AANHPI families during disasters. Whether it’s creating Public Service Announcements (PSAs) or leveraging trusted community voices, we are committed to fostering preparedness that saves lives.   A huge thank you to our partners at Ad Council and FEMA for their collaboration and to our incredible team at TDW+Co for bringing this vision to life. Together, we are driving meaningful change and empowering communities to take proactive steps for their safety.   Learn more about the campaign and how you can prepare at ready.gov and check out the press release here:

It’s official and now the panda is out of the bag! TDW+Co is thrilled to be a part of the Panda Express team, partnering with Opinionated to deliver on the mission of Panda Express. We are inspired by the Cherng family legacy, starting with the opening of Panda Inn in 1973, to today, serving thousands of locations globally. We are humbled and grateful for the opportunity to support Panda Express into the future as ambassadors of American-Chinese culture. Special thanks to Panda Restaurant Group, Andrea Cherng, Fabiola del Rio, Marty Sharkey, Elaine Suh-Bartlett, Jamie Dam, TDW+Co, Tim Wang, Julie Lee, Bernice Chao ✨, Danni Johnson, Öpınıonated

Another year, another great Cannes Lions International Festival of Creativity! 🎉 Two years ago, Tim Wang came to Cannes feeling overwhelmed and out of place. That experience inspired him and the team within our agency to take action and create Stop At Nothing. Our goal was to connect and empower the global Asian creative and advertising community, along with our allies. In 2023, we launched the first Stop At Nothing activation at Cannes, marking the beginning of a significant journey. This year, our second annual Stop At Nothing café was a major hit. The support and enthusiasm from the community showcased the power of unity and shared purpose. The café became a hub where people from diverse backgrounds came together to share ideas, collaborate, and celebrate creativity. Julie Lee, Eric Nam, Shelly Rangsiyakul, ANA AIMM We can't wait to be back next year! 🎉

🎉 We are thrilled to announce that TDW+Co has won the Cascadia Silver Award for our "We Can Do This" campaign, in partnership with the U.S. Department of Health and Human Services (HHS)! 🎉 This award is a testament to the hard work, creativity, and dedication of our incredible team. We are immensely proud of the positive impact this campaign has had on our community, encouraging resilience and unity during challenging times. #AwardWinning #MarketingExcellence #PublicHealth #TDWCo #CascadiaAwards

Pride isn’t just about celebrating who we are; it’s a powerful movement that champions love, acceptance, and equality for everyone. We see + support the LGBTQIA+ community and are wishing you all a beautiful pride month this June. 🌈✨ #pridemonth

What an incredible May it has been! 🎉  Here is our Heritage Month round up: ✨ The Asian American Foundation Heritage Summit ✨ Gold House's Gold Gala ✨ Asian Pacific American Institute for Congressional Studies (APAICS) 30th Anniversary Awards Gala ✨ Los Angeles Dodgers Korean Heritage Night ✨ AAPI LA Market with TeachAAPI ✨ Asians In Advertising Summit ✨ 2024 AAPI Sport & Culture Symposium hosted by the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), Major League Soccer, and United States Olympic & Paralympic Committee ✨ CID Walking Tour in Seattle & many more amazing events! We celebrated so many accomplishments together🌟 Thank you to everyone who made this month unforgettable! #MayHighlights #Celebration #CommunityEvent

Cool to see our team in action at the National Football League (NFL) Headquarters in NYC last week for the 2024 AAPI Sports and Culture Symposium in honor of #AAPIHeritageMonth this May. Thank you to all the volunteers across the sports leagues in makin' it happen. #ChangeTheGame #NBA #MLB #NHL #MLS #USOPC #TDWadlife Erin Wang | Julie Lee | Tim Wang

Thanks for featuring us National Minority Supplier Development Council (NMSDC) and celebrating our roots. 🙌 #NMSDC #advertising #AAPImonth

Cannes, we are coming for you! Excited to announce the 2nd annual Stop At Nothing Café! If you're going to be at the Cannes Lions International Festival of Creativity please stop by the Café and say hi to us! https://lnkd.in/ebct9f2A