Tealium

Meet Tealium AIStream™! 👋 The intelligent real-time customer data stream for your AI👇 💡Who is it made for? AIStream is made for enterprises that need to unlock the full potential of their data warehouse while delivering real-time, compliant, 1:1 customer engagement—all without sacrificing speed, orchestration, or data privacy. 💡What can it do? Tealium AIStream upgrades your stack to a modern marketing machine by adding: ✅Real-time data collection and enrichment ✅Intelligent orchestration ✅Comprehensive consent management ✅Immediate activation capabilities 💡What are our customer saying? “Barceló leverages #Tealium to capture user navigation data in real time, enabling our decisioning algorithms to deliver the next best offer while simultaneously informing our Call Center. This integration enhances the customer experience by providing more personalized and timely interactions.” - Marina Amer Rosselló, Analytics & Visualization Manager | Digital Business at Barcelo Hotel Group 💡To learn more, explore our webpage: https://okt.to/Fuc92f.

How can I extend the functionality of my Customer Data Platform? 🤔 Get a high level overview in just 180 seconds in my latest feature spotlight on Tealium Functions 🤓 Tealium Functions uses small blocks of JavaScript code to extend and customise Tealium’s functionality and logic. Why? Because flexibility, extensibility and real-time processing are all essential components for any technology that is orchestrating your customer data in the moment. Instead of relying on a pre-defined solution that Tealium has developed which might not be always quite right for your needs, you can compose exactly how Tealium processes, transforms and activates your data with Functions. Data Transformation Functions: Triggered when an event is received by Tealium, allowing you to manipulate the event data in ways like flattening nested objects or removing sensitive information. Event Functions: Fired after an event has been processed, these are great for integrating data from other systems or sending modified event data to external endpoints. Visitor Functions: Running after visitor data has been processed, helping enrich visitor profiles or connect it to third party systems. One example of a use case where Tealium Functions is being utilised today, is transforming customer data within Tealium in real-time so that it can be read by a propensity model that sits outside of Tealium... The model then scores that customer accordingly based on the very latest information about them, and sends back a Next Best Action for Tealium to orchestrate, all within sub-second. Given the very central role that a Customer Data Platform plays within orchestrating your Martech stack, it’s important when evaluating CDP tech to consider its ability to be able to provide you with tools like Functions that process, transform and activate your data in any way you need to 💡 #martech #digitalmarketing #technology #data #analytics 

"Those companies that don't embrace AI are going to fall behind." - Jeff Lunsford, CEO and Founder of #Tealium

Our friends at Ragnarok, Inc. sat down with Josh Wolf, Senior Director of Solutions Consulting, Channel & Partnerships in this recent webinar with #CDP hot takes! 👇 Watch the full webinar here 💻 https://okt.to/irkQsd.

💡Curious how Journey Beyond fast-tracked their CDP implementation and went live with their first use case in just 15 weeks? 🤯 ☕ Find out at the B&T Breakfast Club hosted by Tealium - spots are limited so register today! 🎟️ https://okt.to/t5ZsNa

We're all about the power of partnerships! 🤝 Hear Rohrman Automotive Group and Snowflake on stage at #DigitalVelocity. Grab your ticket now 🎟️ https://okt.to/yYAQHo.

We're proud to partner with our #DigitalVelocity Titanium level sponsor, Monetate! 🥳 Together with Monetate, we can deliver amazing use cases like this one 😍👇 A healthcare company uses Monetate to personalize its patient portal experience, dynamically adjusting content based on user behavior to recommend relevant wellness programs and telehealth services. Simultaneously, Tealium powers real-time data collection and integration, unifying patient interactions across web, mobile, and in-person visits to create a seamless customer journey. By leveraging both platforms, the company enhances patient engagement, ensures HIPAA-compliant data management, and delivers a more personalized healthcare experience. Curious about more use cases? Get a ticket to Digital Velocity 🎟️ https://okt.to/Lay7D4.

Bob Page (Chief Product Officer) covers all the product innovation that #Tealium released in 2024 👉 https://okt.to/pyvbgt.

Say hello to Consent Orchestration 👋 Here's a quick rundown of how it helps you👇 Consent Orchestration (right now, part of EventStream) offers real-time, reliable enforcement of your consent policies, ensuring your data processing always aligns with user consent and legal requirements – all while helping to keep your business logic simpler and easier to manage. What's awesome about Consent Orchestration: 💫 Real-Time Enforcement 💫Separation of Consent Logic 💫Privacy Is The Default 💫Robust Control and Error Protection 💫Flexible, Scalable, and Ready for the Future Learn more in our latest blog post: https://lnkd.in/gtgVgh7T.

Our #DigitalVelocity speakers and sponsors are taking the virtual stage in an upcoming webinar! 💻 👋 Bluestem Brands, Sentinel Insights and Project 3 Consulting, LLC Join us as we explore how to use Tealium CDP and Sentinel Insights to collect data better, improve operations, and boost customer engagement for real results 👉 https://okt.to/0bRJhm