TeenVoice

What do TikTok, Youtube, and Instagram have in common? For Gen Z, they’re all essential parts of their daily social media routine. But the way teens are engaging with each platform varies. Dive into our latest article to learn: - Why TikTok is their short-form go-to - Why Youtube sees more daily engagement - How Instagram works for more curated content - How to tailor your content to resonate with teens Keep reading: https://lnkd.in/ewvbhtZb

We're a proud sponsor of Ad Age's Next Gen Marketing Summit! Day 1 concluded with the Gen Zers to Watch AMA style panel where we heard directly from Gen Z about the hottest trends. Want to ask Gen Z your own questions? Let's chat!

Gen Z isn’t just shopping differently—they’re changing the way brands need to sell. Their purchase decisions aren’t driven by traditional brand loyalty, and what grabs their attention isn’t always what makes them click "Buy Now." For brands, this means the old marketing playbook no longer works. Winning Gen Z’s purchase requires understanding their real shopping journey—from discovery to decision-making. So, what really drives Gen Z to buy, and what does this tell us about how Gen Alpha will shop? We analyzed two surveys of 13- to 19-year-olds and uncovered five insights about Gen Z’s shopping habits. Read here: https://lnkd.in/eRK5pqn3

We're excited to sponsor Ad Age's NextGen Marketing Summit in NYC next week! We love chatting about everything Gen Z, so come find us to learn how you can stay on top of trends and better understand their behaviors and preferences through quality teen insights.

For Gen Z, not all screens are created equal–at least not when it comes to entertainment. Our latest research reveals how teens are choosing where and how they watch everything from short TikToks to full-length features. Click through to learn: 📱 Why phones aren't the only screens that teens care about  ⌛ How Gen Z watches short-form versus long-form content  🤑 Which demographic is more likely to pay for ad-free streaming 🤖 What teens really think about AI-generated TV and movies 🔗 https://lnkd.in/e9RP6Vvc #GenZ #TV #Movies #TikTok #Reels #YouTube #Netflix #AI #PopCulture #ConsumerInsights #TeenVoice #TeenInsights

Four hours a day. That’s how much time Gen Z spends listening to music. But where they’re finding it (and how they’re using it) might surprise you. Our latest research looks at how teens integrate music into their daily lives. Check out the full article to learn: 🎸 Why streaming platforms aren’t the only discovery channels that matter 🎵 How teens use music to power through life’s boring bits 🤠 Which demographic has the most diverse musical taste 🎛️ What they think of AI-generated music Learn more: https://lnkd.in/eNgh-tTu #TeenVoice #TeenInsights #GenZ #Music #Spotify #TikTok #AI #PopCulture #ConsumerInsights

We're excited to share feedback from Albion College, a valued customer who is leveraging TeenVoice to gain a deeper understanding of the next generation of students. Want to learn how you can benefit from teen insights? Schedule a time to meet with our team: https://lnkd.in/ergN7afy #teenvoice #teeninsights #genz #highereducation

In Part 2 of our Teen Survey Design series, our own Kaylee Johnson, Ph.D. reveals expert strategies to help you create a survey that engages teens and delivers actionable insights: https://lnkd.in/dfHVrYbh Missed part one? Catch up on planning your approach: https://lnkd.in/eSqtsfSV #teenvoice #teeninsights #genz #marketresearch

When it comes to entertainment, teens have their sights set on a packed lineup of epic releases. According to our survey of 100 teens, their excitement for gripping fantasy reads, blockbuster movies and binge-worthy TV shows paints a vivid picture of what’s trending in 2025. Learn more: https://lnkd.in/eUT5FHDD #teenvoice #genz #teeninsights #entertainment

We're excited to sponsor #MIE25! Will you be there? Connect with Anthony S. and Casey Reardon to learn how TeenVoice can help simplify your teen research.