The Beauty Brief

NEW ON SUBSTACK: Marketing is all about connection—understanding your audience, speaking their language, and, most importantly, recognizing the cultural climate you’re operating in. Yet, time and time again, we see brands missing the mark. Follow along via our new Substack, The Beauty Brief: Unpolished 💅🏼 Read the full piece here: https://lnkd.in/gtBQjXQD 💋XO, Bethany Paris Ramsay & Shiri Feldman #substack #thebeautybrief #beautybusiness #beautyindustry #beautynews #beauty #beautymarketing #beautybrands #beautytrends

If we’re being real, which you know is our MO at Beauty Brief HQ, the founders of TBB are just two short brunette girlies in platform Uggs with some seriously big dreams and the drive to make them happen. Our day-to-day typically consists of zero makeup, sweat sets, and a variety of skincare and under eye patch “testing” (send us more, brands 🙏🏼). Regardless, we always keep a selection of tried and trusted products on us. Swipe to see what’s currently in our bags for the moments we DO leave our laptops behind 💻 💅🏼 💋XO, Bethany Paris Ramsay & Shiri Feldman #thebeautybrief #beautybrands #beautyindustry #beautybusiness #beautymarketing #beautytrends

Happy Monday, besties. It’s time for your beauty industry tea. Swipe for our curated weekly round up of news you should know in the beauty biz 🫖✨ 💋XO, Bethany Paris Ramsay & Shiri Feldman . . . #beautynews #beautytrends #beautybrands #beautycommunity #beautymarketing #indiebeauty #beauty #indiebrands #beautybusiness #thebeautybrief #beautyindustry

We have never shied away from our fan-girling for ISAMAYA BEAUTY and we’re not about to stop now. The brand continuously delivers editorial-level campaigns that feel as artful and stunning as the founder’s work as a seriously celebrated makeup artist. ISAMAYA gives us something we’ve been lacking and with each new drop, we realize exactly what we’ve been missing all along. Enter the new Core Collection 🩶 Read it here: https://lnkd.in/gTQxWUVA 💋XO, Bethany Paris Ramsay & Shiri Feldman #isamayabeauty #beautyindustry #beautynews #beautybusiness #beautybrands #sephora #isamaya #beautytrends

Not just a product, but a totally NEW collection has arrived from ISAMAYA BEAUTY and we have been eating up every single second of this launch rollout. Coinciding with the brand’s SEPHORA debut, ISAMAYA brings so much to the table, you know we had to unpack this drop. Swipe for our strategy breakdown and stay tuned because our full piece diving into the launch is coming up NEXT 👄 💋XO, Bethany Paris Ramsay & Shiri Feldman #isamayabeauty #sephora #beauty #beautybrands #beautyindustry #beautybusiness #beautynews

One launch has failed to leave our brains upon viewing the rollout unfold on our feeds: the new Core Collection from ISAMAYA BEAUTY and founder Isamaya Ffrench. And we’re not mad about it. At all. In fact, we want one of everything, besties 🤭 This drop truly covers all the bases — from striking visuals and creative direction to the way it seamlessly merges functionality with artistry. We couldn’t let this one go without doing a deep dive for you. It’s coming up NEXT at Beauty Brief HQ 🩶 💋XO, Bethany Paris Ramsay & Shiri Feldman #beauty #isamaya #beautynews #beautyindustry #beautylaunch #beautybusiness #beautybrands #beautytrends #thebeautybrief

If these body & hair mists deliver, touchland might just be onto something BIG—AGAIN. 🔗 Read the FULL launch debrief here: https://lnkd.in/ga-ScMQ8 Which beauty launches would you like us to cover next? 💘XO, Shiri Feldman, and Bethany Paris Ramsay #touchland #bodymist #hairmist #touchlandpowermist #beauty #beautylaunchpad #beautyeditorial #sephora

touchland, known for turning everyday hand sanitizers into chic accessories sold at SEPHORA and Target 🎯has taken an unexpected leap from their popular Power Mist sanitizers into the fragrance world with their new Power Essence Body & Hair Mists. Utilizing the same fine-mist technology that made their sanitizers a hit, Touchland’s entry into body and hair fragrances marks a bold 💥 new direction. But the question remains: Is this a smart move for the brand? 🤔 Stay tuned for our FULL debrief! 💋XO, Shiri Feldman and Bethany Paris Ramsay #beauty #sephora #touchland #touchlandhandsanitizer #touchlandpowermist #bodymist #hairmist #beautyeditorial

Our favorite hand sanitizer brand just launched…body & hair mists?! 👀 Get ready to explore touchland’s newest product offering with us. 💋XO, Shiri Feldman and Bethany Paris Ramsay #beauty #beautyindustry #touchland #fragrance #fragrances #fragrancemists #fragrancemist #touchlandhandsanitizer #beautyeditorial

NEW ON SUBSTACK: Between testing out free products and posting fun content, there’s a decidedly less Instagram-worthy side to beauty freelancing. The reality involves invoice chasing, living in sweatpants for days, and other less glamorous activities. Today, we’re pulling back the curtain on the sometimes chaotic (sometimes scarily quiet) world of beauty freelancing. Follow along via our new Substack, The Beauty Brief: Unpolished and read the full piece here 🔗: https://lnkd.in/gzx3jkNv 💋XO, Bethany Paris Ramsay & Shiri Feldman #beautybusiness #beauty #beautyindustry #thebeautybrief #beautynews #beautytrends #beautymarketing