The Bliss Group

In case you missed it, Bliss EVP Alexis Odesser’s recent byline for O'Dwyer's Public Relations News sheds light on staffing and workforce challenges in the senior care industry. With an ageing population expected to double by 2050, the demand for skilled nurses is high – but so is burnout.     Today’s Bliss Blog explores what matters most to nurses, and how facilities can foster a culture that attracts and retains top talent.     🔗 Click here to read the full piece: https://bit.ly/4ghNFSh

We're incredibly proud to see the #WeatherKids campaign continue to make waves on a global scale, earning recognition with both the International Communications Consultancy Organisation and the Middle East Public Relations Association. Every great campaign starts with a big idea—and a team of passionate changemakers ready to make it happen. Congratulations to everyone involved, your dedication and vision are paving the way for a greener future.

Happy Thanksgiving to our US-based clients and colleagues! Bliss is grateful for our incredible team of marketing communications professionals and for the organizations we support who allow us to continue innovating at the highest level.     Bliss offices in the US are closed from 3pm ET on November 27 through November 29 to give our team a chance to celebrate with friends and family.    Wishing everyone a happy and healthy holiday season! #HappyThanksgiving

Earlier this year, kids in over 80 countries became weather forecasters for a day, delivering an important message: what life could look like if we don’t act on climate change. We’re proud to share that The Weather Kids campaign, created in partnership with UNDP and agencies around the world, has won three Gold The Anthem Awards in these categories: 🌟 Campaign - Non-Profit  🌟 Best Global Awareness Campaign  🌟 Best PR or Earned Media Campaign (ICCO & UNDP)    Together, we’ve reached audiences worldwide, showcasing the power of partnership and collaboration in building a sustainable future. Congratulations to everyone involved for making an impact that goes far beyond awards!    #Sustainability #ClimateChange #WeatherKids #Partnership 

How do we sustain hope when progress feels uncertain? Through defiant optimism. At a recent Women in Cleantech and Sustainability event, panelists reminded us that every job can be a climate job, and progress begins by meeting people where they are. Whether it’s integrating sustainability into our roles or starting open conversations with those closest to us, every step forward matters. Check out this blog by emily porro to explore four actionable takeaways from this inspiring event. 🔗 https://bit.ly/494ZBEF #ClimateAction #CleanTech #Sustainability  

At Bliss, we understand that giving back is just as important as giving thanks. We believe our expertise is most valuable when it’s used to empower others. That’s why we partner with causes aligned with our mission to creative positive change in the communities we call home.     As we gear up to celebrate all we’re thankful for later this week, our relationships with these organizations are at the top of our list:    Empowered Network (formerly Empower Her Network)    CARE   Womankind, fka New York Asian Women's Center New York City Bar Association  United Nations Development Programme (UNDP) #GivingBack #GiveThanks #Gratitude #Partnerships

Election season can make getting into the news with non-political insights very challenging. But for B2B organizations, this period is also an opportunity to refine communication strategies and ensure they are reaching the right decision-makers.  \So, how can B2B brands break through the noise during this busy time? Our media team has a few tips:  📌 𝘞𝘪𝘵𝘩 𝘦𝘭𝘦𝘤𝘵𝘪𝘰𝘯 𝘩𝘦𝘢𝘥𝘭𝘪𝘯𝘦𝘴 𝘦𝘷𝘦𝘳𝘺𝘸𝘩𝘦𝘳𝘦, 𝘱𝘳𝘦𝘱𝘢𝘳𝘢𝘵𝘪𝘰𝘯 𝘪𝘴 𝘬𝘦𝘺. It's important to carefully vet opportunities, especially from top-tier outlets that tend to be more news-of-the-day-driven. This doesn't mean that you need to decline these opportunities, but make sure that they allow spokespeople to deliver messaging consistent with their company’s brand.  📌 𝘚𝘵𝘰𝘳𝘪𝘦𝘴 𝘰𝘯 𝘵𝘩𝘦 𝘪𝘮𝘱𝘢𝘤𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘱𝘳𝘦𝘴𝘪𝘥𝘦𝘯𝘵𝘪𝘢𝘭 𝘦𝘭𝘦𝘤𝘵𝘪𝘰𝘯 𝘢𝘤𝘳𝘰𝘴𝘴 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘦𝘴 𝘢𝘳𝘦 𝘦𝘷𝘦𝘳𝘺𝘸𝘩𝘦𝘳𝘦. Whether an organization opts to remain neutral or engage directly with political stories, consider initiating strategic media outreach on topics spokespeople feel comfortable about. This helps you remain proactive while guiding the narrative in the right direction.  📌 𝘉𝘶𝘪𝘭𝘥 𝘵𝘳𝘶𝘴𝘵 𝘸𝘪𝘵𝘩 𝘳𝘦𝘱𝘰𝘳𝘵𝘦𝘳𝘴 𝘣𝘺 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘻𝘪𝘯𝘨 𝘨𝘳𝘦𝘢𝘵 𝘸𝘰𝘳𝘬. When you come across a deeply reported article, take a moment to send a quick, genuine note: “I really enjoyed your piece on XYZ.” Thoughtful compliments with no strings attached go a long way in strengthening relationships. Navigating a crowded news cycle is challenging, but with the right insights and strategies, it’s still possible to make a significant impact. #MediaTips #MediaStrategy #PublicRelations #B2B 

After nearly 50 years in business, Bliss continues to be a leader in the marketing communications industry by challenging the status quo. Innovation is at our core, and for us, that means continuously developing new solutions to meet evolving challenges.     Bliss CEO Cortney Stapleton shares her top tips for accelerating innovation in today’s Bliss Blog.     Click here to read more: https://bit.ly/3CvbZ4w #Innovation #Technology #PublicRelations #Marketing #Communications 

Join us in celebrating Garrett Goodman’s first Blissaversary! This past year, Garrett has played a vital role within our healthcare practice group. His ability to translate industry trends into actionable insights and shape narratives that resonate with stakeholders has been invaluable. We’re excited for what’s next—thank you, Garrett! #WorkAnniversary #EmployeeAppreciation #MediaRelations #Communications 

Content marketing has never been more dynamic. Far beyond just blogs, today’s strategies encompass a wide range of content types—from social media and email campaigns to engaging videos and more—to ensure you’re engaging your audience where it matters most.     Consider these quick tips to build a well-rounded content strategy that converts and engages your audience:     💬 Go Beyond Blogs: Break down complex topics in fresh ways with content like infographics, video, and carousel posts to appeal to different audience preferences.     📲 Customize for Each Channel: Not every piece of content performs equally well across platforms. Adapt your messaging, format, and visuals based on the unique characteristics of each channel.    📈 Measure and Refine: Regularly evaluate what's working and what’s not to continuously improve engagements and results.     💡 Engage with Purpose: Craft content that doesn’t just inform, but caters to your audience’s specific needs, interests, and behaviors.     Building a content strategy that truly engages and converts requires understanding your audience, diversifying your approach, and continuously refining your tactics. By following these steps, you’re setting your brand up to make a meaningful impact and drive real results.    #ContentStrategy #ContentMarketing #Marketing #Communications