The Brown Concept

Trends can be powerful, but only if they align with your brand’s identity. So, when should you jump on the bandwagon? Here are some keynotes: 1️⃣ Positive messaging is key If a trend promotes positivity and aligns with your brand values, it’s worth considering. Positive trends often resonate with a broad audience and enhance your brand’s image. 2️⃣ Stay true to your brand essence Not every trend is for everyone—especially for luxury brands. Avoid trends that may come off as too casual or ‘funny’ if they don’t match your brand’s sophisticated tone. Always prioritize authenticity over popularity. 3️⃣ Look beyond sounds—focus on people Trends aren't just about catchy sounds or viral videos. They can be about personalities too. For example, Zara’s collaboration with TikToker Mathis, the French chef, works because they share a defined, stylish communication approach. Choose trends that complement your brand’s voice and vibe. 4️⃣ Trend longevity matters Some trends are fleeting, while others can define an era. Opt for trends with staying power that can be integrated into your brand strategy long-term. Remember, not every trend deserves your attention. Pick the ones that resonate with your brand’s message and values, and you'll find that trend-inspired content can be a powerful tool for connection. 💫 #TrendInspired #BrandIdentity #FashionStrategy

The industry is constantly evolving, with trends and innovations emerging every day. Here are three must-know news stories that are not just making waves, but also shaping the future of fashion as we know it. 🌱Sustainability takes center stage: major houses like Ruinart are leading the charge towards a greener future. With their latest packaging, they’re setting a new standard for environmental responsibility in luxury fashion. The push for sustainability is no longer optional—it’s the new expectation. 💻Digital fashion on the rise: the digital revolution is upon us! Brands are venturing into the virtual world with digital fashion shows, NFTs, and even clothing for the metaverse. 👩🏼🦽Inclusivity in beauty: the movement towards inclusivity is gaining unstoppable momentum. Brands like L'oreal are making products accessible and relatable for everyone, proving that beauty truly has no boundaries. These elements aren’t just headlines—they’re indicators of where the industry is headed. Stay informed, stay inspired, and keep your brand at the forefront of these exciting changes. What news has caught your attention recently? Let’s discuss below! 👇 #FashionNews #IndustryInsights #Sustainability #DigitalFashion 

Brand positioning in the luxury industry isn’t just about standing out; it’s about standing above. It’s a deliberate, strategic alignment of a brand with the highest standards of quality, prestige, and aspiration. #BrandPositioning #LuxuryStrategy #TBCInsights

Don't sell the bag. Sell the feeling when she carries it. 💭 The most successful brands know that consumers aren’t just buying a product—they're buying into a lifestyle, an emotion, a story. Imagine you're not just purchasing a pair of shoes, but stepping into confidence with every stride. Or sipping not just a cup of coffee, but a moment of peace in your busy day. That’s the power of selling the experience. ✨ The key? Show your audience the life they could live with your product in it. Make them see themselves in the story you’re telling. Ready to shift your focus from products to unforgettable experiences? #BrandExperience #MarketingStrategy #FashionMarketing //Photo credit: Getty Images, The Row.

The Gleamers are pragmatic optimists who focus on the small joys in life, prioritizing personal well-being and community connections over societal expectations of success. Emerging as one of the key consumer profiles for 2026, these individuals are shifting away from the hustle culture and finding happiness in the small moments. 🏆 What They Need: Uplifting products & experiences: the Gleamers seek products and services that offer small but significant improvements to everyday life. Community & care: they value care for themselves and others, and are drawn to brands that nurture these values. Affordable & sustainable lifestyles: moving away from major cities, they appreciate brands that meet them in their new environments and support their lifestyle choices. Third spaces: they love engaging in activities outside their usual environments. For example, the trend of ceramics + wine nights is a hit among The Gleamers, combining creativity with relaxation and socialization. 🌐 Strategies for Luxury Brands: Celebrate small wins: create products and services that facilitate and celebrate minorstones, such as pet anniversaries or healthy lifestyle changes. Be a bacon of care: prioritize self-care, mindful consumption, and sustainable practices in your offerings. Invest in rural revival: meet The Gleamers where they are by setting up shop in new locations or offering products that help them unplug and escape the city. Facilitate third spaces: align your brand with community events that emphasize experiences over selling. The Gleamers are a testament to the power of community in driving consumer choices. By understanding and meeting their unique needs, luxury brands can build lasting relationships and stay relevant in the ever-changing market. #FutureConsumer #TheGleamers #LuxuryInnovation *Information sourced from the WGSN Future Consumer 2026 report.

In the luxury industry, omnichannel has emerged as a crucial pillar for delivering consistent and high-quality experiences across all customer touchpoints. ⤷ What does this mean? It means that every interaction, whether in-store, online, or on mobile devices, intertwines to offer a seamless and personalized experience. From product discovery to final purchase and beyond, omnichannel allows luxury brands to maintain a constant and relevant presence. 💻 In a digitally connected world, the ability to adapt and respond agilely to changing customer expectations is crucial. Digitalization not only optimizes the customer experience but also facilitates continuous innovation and precise personalization. This fundamentally human approach not only transforms physical stores into immersive experience spaces but also integrates operations cohesively to deliver exceptional service across all channels 📦 Join us as we explore how omnichannel is redefining the future of luxury, ensuring that you show up where your clients expect you to be. #OmnichannelLuxury #CustomerExperience #FutureOfLuxury

According to Nelly Mensah, VP of Digital Innovation at LVMH, three key areas will define the luxury industry of tomorrow: 3D & immersive technology, generative AI, and blockchain & Web3. 🔍 3D & Immersive Technology: imagine experiencing a product in detail, almost as if you were in a store. 3D and immersive technologies are revolutionizing how we view and interact with luxury goods online. From visualizing a handbag from every angle to immersive storytelling through gaming, brands can now engage clients in unprecedented ways. 🎨 Generative AI: this technology isn't just about efficiency; it's about personalization. Imagine every piece of content tailored specifically to your preferences. It's about creating unique digital experiences that communicate the essence of luxury, enhancing engagement and loyalty. 🔗 Blockchain & Web3: transforming how we perceive and interact with physical products through digital twins in the metaverse. It's about transparency, authenticity, and new possibilities for digital ownership and experiences. Our take: The challenge will be to find the right balance between digital and physical experiences. This may require a deeper understanding of customer needs. Why do people still prefer physical stores? Is it solely for the look and feel of a product, or are there other factors at play? What are the primary challenges they encounter when shopping online? One thing is clear: technology is constantly evolving, and to stay ahead and provide better solutions to consumer problems, it's crucial to embrace new technologies. No one wants to be Kodak. Ready to explore the future of luxury with us? Drop your thoughts below. #LuxuryInnovation #FutureOfLuxury

In the dynamic world of fashion, brands don't just follow trends; they set them. 🚀✨ At TBC, we believe that this trendsetting prowess is a golden opportunity for brands to craft impactful marketing and communication strategies. Let's dive into the art of capitalizing on being a trendsetter! 👗 1. The pulse of culture: Fashion brands have an inherent ability to tap into the cultural zeitgeist. By understanding the current vibe and embodying it in their designs, they become trendsetters. Leverage this by aligning your brand with contemporary cultural shifts. 📸 2. Visual storytelling: Fashion communicates through visuals. Harness the power of visual storytelling in your marketing. Curate a compelling narrative around your brand that resonates with the aesthetics and lifestyle you wish to convey. 💬 3. Engage and involve: Create engagement by involving your audience. Encourage user-generated content, run contests, and make your audience feel like contributors to the evolving story of your brand. 🔗 4. Collaborate for impact: Partner with influencers, artists, or other brands to extend your reach. Collaborative efforts can amplify your brand message and tap into new audiences. Being a trendsetter isn't just about dictating fashion; it's about shaping culture. Fashion brands have the unique ability to influence, and by aligning marketing and communication strategies with this trendsetting nature, your brand can become a beacon in the ever-evolving world of style. 🌍 How does your brand capitalize on being a trendsetter?

By addressing the significant issue of textile waste generated by fast fashion, the campaign aims to promote circular fashion and align with the sustainability values of new generations, particularly Gen Z, who increasingly prefer shopping secondhand. The initiative successfully transformed perceptions of eBay, resulting in significant media coverage, increased brand trust, and heightened intent to shop pre-owned fashion on eBay. //Twiggy Full Circle campaign by Vogue & eBay #FashionMarketing #LuxuryMarketing #BrandManagement

Que los likes, que los seguidores, que el engagement… frenemos un poco. Antes de lanzarte al mundo digital hay un par de cosas que tienen que estar hiper mega definidas para que tus esfuerzos comunicacionales realmente se luzcan 🧐 👉🏻Identidad de marca: ¿Quién soy? ¿Dónde estoy? ¿Hacia dónde voy? Sisi ese cliché del que todos hablan… misión, visión, valores… son fundamentales. Si todavía no los tenés definidos, manos a la obra. 👉🏻Identidad visual: lo atractivo convierte. Dejá que tu marca hable por sí sola. Y no, tener solo un logo simplemente no es suficiente. 👉🏻Estrategia: ¿en palabras simples? Cada mensaje tiene un objetivo. Entonces se necesita saber cuál es el mensaje y, sí, adivinaste, definir cuáles son los objetivos. “Hay que hacer publicidad en redes” ❌ Why? “Publiquemos en TikTok” ❌ ¿Qué? ¿Para qué? ¿POR QUÉ? “No, mejor webinar” ❌ “Un canal de streaming” ❌ ❌ ❌ ❌ ...Las posibilidades que nos brinda la digitalización son infinitas. Pareciera que nunca antes fue tan fácil dar a conocer tu marca como ahora. Pero, lo que no es infinito son nuestros recursos 💸⏱️ Es hora de que todas tus ideas sean vistas desde una perspectiva estratégica. Y ¿por qué no sumarle un toque extra de diseño? #GetNoticed #ComunicaciónDigital #EstrategiaDigital #ComunicaciónDeMarcas #Branding