The Garage

Our "garage" is a place for exploration - where imagination, innovation, technology, and expertise collide to create cutting edge brand films. Our diverse team of visionary directors brings passion & innovation to every project, crafting visually-stunning narratives that captivate audiences worldwide. Check out just some of what we do and join us to make the never-been-made-before. Feat. work by: Steve Giralt Matt Genesis Xander Bartole #LouisEnglish SHANGHOON .

Check out Steve Giralt breaking down the basics of Virtual Production with B&H Photo Video

Full studio tour of The Garage, home to jaw-dropping food and beverage commercials

At The Garage, storytelling and technology collide to craft visually stunning, brand-elevating content. Fueled by our passion for creativity and relentless pursuit of innovation, we are more than a production company—we’re a creative playground where curiosity and exploration lead to extraordinary results. We believe the art of storytelling knows no bounds. Whether we’re embracing cutting-edge technologies like Virtual Production, AI, and robotics or reimagining a script from a fresh perspective, we prioritize innovative storytelling above all else. Sometimes, innovation means leveraging the latest tools; other times, it’s finding the simplest, most authentic solution. Whatever the approach, we’re in the business of breaking barriers and redefining what’s possible. We are dedicated to working hand-in-hand with in-house and agency teams, not just a few times a year for big campaigns, but every day as trusted partners. Our mission is to craft content that not only captivates but also amplifies brands' stories, creating organic reach and meaningful connections with audiences. By deeply understanding each brand’s unique voice, we deliver solutions that are both creatively bold and strategically effective. Our Brooklyn-based studio in Industry City is an innovation space unlike any other. From a Virtual Production LED Wall and full-service kitchen to a fully equipped machine shop and motion control robotics, our state-of-the-art facilities are designed to bring even the most ambitious ideas to life. We also recognize our responsibility to minimize the industry’s environmental impact. Through our Green at The Garage initiative, we’re making sustainability an integral part of how we work—offering eco-conscious solutions that reduce waste and offset carbon emissions while maintaining our commitment to exceptional creativity. At The Garage, we embrace the fusion of imagination, technology, and expertise to create unforgettable visual experiences. Whether you’re looking for a partner to collaborate with from start to finish on a project or need expert consultation for a specific aspect, we’re here to help elevate your vision. 👉 Ready to see what we can create together? Explore more at www.the-garage.tv and let’s redefine storytelling. #TheGarage #Innovation #Storytelling #VirtualProduction #Sustainability

We're #hiring a new Director of Business Development and New Business in Brooklyn, New York. If you're based in the greater NYC area, love creating opportunities, and want to help shape the future of visual innovation and experiential brand experiences, check out the job description below. Do you know someone perfect for the role? Tag them or share this post—we’d love to connect! #Hiring #BusinessDevelopment #TheGarage #DirectToBrandSales #Innovation

For this #Cascade spot we were in charge of the product demo part (we can't take credit for the great live action scenes), however, all the amazing cleaning action inside the dishwasher and the exploding pod was all us! . . . Director: Steve Giralt Line Producer: Andrew Nunziata Production Supervisor: Alex Advocaat Director's Assistant: mark fitzmartin DIT / Phantom: Timur Gavrilenko Motion Control Operator: Chris Eldridge VTR: Jose Segura G+E: Will Kelly G+E: Patrick Morgan G+E: Alex Tabaczka Production Designer: Paola Andrea Set Dresser: Sarah Foster SFX: Matthew Huber SFX Asst: Thea Rae Food Stylist: Brett Kurzweil Food Stylist Asst.: Gerri Noack Craft Services: Charlie Waters Catering: Shiki NYC

We’re excited to announce that The Garage director SHANGHOON's film ‘Master’s Tale: The Perfect Jib Bap’ has been selected for the 2024 DOC NYC film festival as part of the SHORTS: LET'S EAT program! Catch a screening on Thu Nov 14, 9:30PM or Fri Nov 15, 4:45PM at Village East by Angelika in New York City or an online screening anywhere in the U.S. from Nov 13 - Dec 1. #DOCNYC tickets are on sale now at www.docnyc.net! Director: SHANGHOON Producer: SHANGHOON . . . Cast: Chef Hooni Kim Director of photography: SHANGHOON, Ian Havens Editor: Cam Lasovich Assistant Editor: Ryan Gransden Editorial House: Saints Editorial Colorist: Patrick Samaniego Color Assistant: Jesse Hilton Producer: Will Culverwell Color: Darling VFX Audio: Vapor Music Song credit: Artlist IO Assistant Camera: Chris Jost Ceiling Mural Artist: Suzy Taekyung Kim Korean Traditional Fermenting Clay Pottery Onggi: Adam Field

The second of the #virtualproduction panels from NAB Show NY in partnership with The Garage is now also available to watch! #nabshowny Pushing the Tools - Expanding Technical and Creative Boundaries in ICVFX Virtual Production Speakers: Geoff Knight / Synapse Virtual Production Alexander MacLean / ASSIMILATE Ian Fursa / Vp Toolkit Tommy Mokas / The Garage Steve Giralt (moderator) / The Garage

A fresh, fun approach for Alta Dena Dairy! We wanted to tell a story that would lend itself to youths of today. Director Shanghoon worked with Wondersauce and Pixelfarm to create a spot that was on-trend. EP: Halie Graham Director: Shanghoon Line Producer: Andrew Nunziata 2nd AD: Hans Augustave Production Coordinator: Jon Mennella Office PA: Taylor Harris-Butler Set PA: Brandon Tejada 1st AC: Ian Havens LED Wall Op/Supe: Tommy Mokas Phantom Tech/ DIT: David Parrott Gaffer: Dominick Mull G&E Swing: Frankie Bonn Grip: Shadi Best Art Dept. PA: James Castro Art Dept. PA: Justine Mujica MoCo Operator: Dan Gottesman VTR: Jose Segura Food Stylist: Brett Kurzweil Food Stylist Asst: Ava Chambers Food Stylist Asst: Domenique Lanza Food Stylist Asst: Gerri Noack Hand Model: Clay Boutte

Ok, who NEEDS a chocolate chip cookie now? 🍪 🍪 For this Ghirardelli Chocolate Company spot, we used a repeatable and motorized (and delicious) chocolate chip cookie break, showcasing the baking chips. We actually shot this one on location and not in our studio! Director: Xander Bartole . . . Executive Producer: John Hollingsworth Line Producer: Alex Peace-Power Production Supervisor: Paul Steiner Production Coordinator: Abby Rieger DP: Peter Pascucci 1st AC: Max Batchelder 2nd AC: Darlena Chiem Motion Control Operator: Dan Gottesman Motion Control Technician: Victor Kalogiannis SFX: Matthew Huber Gaffer: Garland Berezy Production Designer: Fletcher Chancey