The High Tide - IBA LFMC - BD & Marketing Professionals

The 2025 IBA Annual Conference will take place in Toronto, Canada. Register your interest now for the largest and most prestigious event for international #lawyers - https://lnkd.in/eHyMYDsu Located in such a dynamic and multicultural business metropolis, #Toronto will be an outstanding host for the 2025 IBA Annual Conference. #IBAToronto #law #legal

In an increasingly globalised legal market, how can law firms look beyond their borders to build international networks which support their clients and win new opportunities? Join this International Bar Association and Legal Marketing Association webinar next week where a great panel - including the High Tide’s Katherine Hutchinson - will share their top tips for success! https://lnkd.in/ezeHKMV3

How can you get the best from your directory submissions? These can often feel like an administrative burden to be ticked off the list and moved on from, but they’re actually one of the most valuable tools for building credibility and strengthening your firm’s market position. Done well, these submissions lead to more than just rankings. They highlight your expertise, enhance your reputation and, ultimately, attract new clients. However, the process can be frustrating and time-consuming, often requiring the collective effort of multiple departments. The key is not just putting in the hours but working smarter: maximising collaboration with your business development (BD) team, gathering meaningful data throughout the year and aligning submissions with your firm’s broader goals. Lachezara Manolova from Kambourov & Partners in Barcelona shares practical ways to streamline directory submissions, make collaboration more effective and ensure that your firm presents the strongest case possible. Read more here: https://lnkd.in/dN3AVMC3 #LegalDirectories #LawFirmMarketing #LegalServices

Exciting news: the High Tide Conference for BD & marketing professionals at the IBA Annual Conference is back for #IBAToronto! Watch this space for more details...

Look out for a copy of the IBA Daily News if you are at the International Bar Association Annual Conference today! It is great to see The High Tide Conference feature along with our Steering Committee Katherine Hutchinson, Rachel Hussey, Isabell Zimmer, Hugo Peña Zorrilla, and Charlotte Ford. Thanks to Ben Rigby for the article!

A reminder of the BD sessions at the International Bar Association Annual Conference in Mexico today: 💡 11:15 - 12:30 Better business development: future-proofing your firm: In a rapidly changing and competitive legal market, how can your firm future-proof the ‘three Rs’ of business development: relationships, reputation and revenue? This panel will look at different perspectives on what law firms could and should be doing right now to prepare for a successful future. Katherine Hutchinson and Charlotte Ford from our Subcommittee will share their insights. 💡 2:30 - 3:45 How to actually win pitches to clients: In-house counsel are the ultimate connoisseurs of legal services, setting the bar high for their panel law firms. They expect nothing short of a legal "Michelin-star" experience—impeccable service, a nuanced understanding of their business landscape, and solutions served with a side of strategic foresight. Like a tough restaurant critic, they have a knack for identifying any hint of complacency or generic product. So, for law firms aiming to make the cut, it's not just about legal chops; it's about delivering a superlative experience that leaves them craving your counsel again and again. We're looking forward to Subcommittee member Rachel Hussey's contributions on this. #IBAMexico

Thank you to Lula Bachmann for sharing her ‘Quick Win’ at the conference today after an elevator conversation turned in to a new client introduction! #IBAMexico #TheHighTide

And that’s a wrap on the High Tide Conference 2024! A massive thank you to our speakers, sponsors, steering committee, and you - our amazing delegates! Over 100 BD and marketing professionals from leading international law firms joined us today, and your contributions and insights have been amazing! Enjoy the rest of #IBAMexico! #TheHighTide

Fascinating discussion from our GC panel today, sharing their thoughts on working with law firms – and their BD teams. Key takeaways include: 💡 Selecting law firms: think about the three ‘c’s: cost, competency and care 💡 Working together: simple, concise communication that is timely and commercial 💡 Know your client’s business and look out for touchpoints to proactively support the GC when they are likely to need support 💡 Ask for feedback on service directly – not just as referees for the directories 💡 Build relationships for the long term, the personal touch with clients is incredibly important 💡 GCs need their external law firm to be an extension of their team and understand the way they work 💡 Marketing materials – varying degrees of use, a coffee and discussion can be far more valuable 💡 Legal directories - ensure your junior lawyers feature so it is not the same senior names in rankings each year - and be mindful of gender diversity too 💡 Rankings can show the strength of the marketing team behind the submission, not necessarily the credentials of the lawyers 💡 GCs will expect to see their law firms using AI - and as it drives efficiency in legal work we need to think about the impact on pricing models 💡 DEI - incredibly important to see diversity in pitching but be wary of window dressing, GCs want diverse teams delivering their services 💡 Speak less and listen more to understand the client and their issues! Thank you Jessica Gallegos, Angélica Huacuja, Abhijit Mukhopadhyay, and Noé Pascacio for your insights, and Hugo Peña Zorrilla for chairing the session. #IBAMexico #IBA2024

Thank you to Macarena Ruiz-Jarabo for sharing her ‘Quick win’ and experience elevating the client experience at White & Case!