The High Tide - IBA LFMC - BD & Marketing Professionals’ Post

📢 There are some great BD and marketing panels at the International Bar Association annual conference in Mexico City next month supported by the Law Firm Management Committee's Subcommittee on BD and Marketing! Join us on Monday 16th September for: 💡 Better business development: future-proofing your firm: In a rapidly changing and competitive legal market, how can your firm future-proof the ‘three Rs’ of business development: relationships, reputation and revenue? This panel will look at different perspectives on what law firms could and should be doing right now to prepare for a successful future. Katherine Hutchinson and Charlotte Ford from our Subcommittee will share their insights. 💡 How to actually win pitches to clients: In-house counsel are the ultimate connoisseurs of legal services, setting the bar high for their panel law firms. They expect nothing short of a legal "Michelin-star" experience—impeccable service, a nuanced understanding of their business landscape, and solutions served with a side of strategic foresight. Like a tough restaurant critic, they have a knack for identifying any hint of complacency or generic product. So, for law firms aiming to make the cut, it's not just about legal chops; it's about delivering a superlative experience that leaves them craving your counsel again and again. We're looking forward to Subcommittee member Rachel Hussey's contributions on this. Full programme information: https://lnkd.in/e6SGBjV9 #IBAMexico #IBA2024 #LawFirms

At a recent Crafty Counsel networking event attended by Marsden’s Amanda Chard and Tim Andrews, there was an especially interesting Q&A session with an in-house panel - comprising legal counsel from a gaming brand, a global bank and the VC arm of a consumer goods company. They shared some insights and perspectives as end consumers of sophisticated legal products. This included: 𝗪𝗵𝗮𝘁 𝗱𝗼 𝘁𝗵𝗲𝘆 𝘄𝗮𝗻𝘁 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲𝗶𝗿 𝗹𝗮𝘄𝘆𝗲𝗿𝘀? • They want to see their legal service providers positioned as experts in their field and have regular catch-ups with them.   • The firm can legitimately add value by providing a team that knows what the company’s competitors are doing and can introduce them into relevant commercial spaces. • They want to attend training events run by firms that will serve as networking sessions as well as contributing to a baseline level of knowledge. 𝗪𝗵𝗮𝘁 𝙙𝙤𝙣’𝙩 𝘁𝗵𝗲𝘆 𝘄𝗮𝗻𝘁 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲𝗶𝗿 𝗹𝗮𝘄𝘆𝗲𝗿𝘀? • Don’t expect clients to instruct you on matters straight away. Most short-term needs tend to be driven by commercial advice opposed to huge mandates. • Recognise that building relationships is important and don’t expect to immediately sell big ticket work. • Don’t treat all your clients the same; they are looking for their lawyers to have a deep-rooted understanding of their business and the nuances within it.  Above all, the in-house counsel on the panel placed emphasis on having lasting, enduring relationships with their legal partners. #inhousecounsel #lawfirms #relationships #addingvalue #legalrecruitment #marsden

As reported by Amy Guthrie at Law.com, Kobre & Kim has welcomed Renata Ramalhosa OBE as Regional Managing Director for Latin America based in São Paulo. Ms. Ramalhosa will expand and cultivate the firm’s relationships with local law firms, other strategic advisors, and end-users throughout the region. “Kobre & Kim has a well-earned reputation in Latin America as the premier global disputes and investigations firm,” said Ms. Ramalhosa. “I’m thrilled to have the opportunity to help the firm enhance its market position in the region.” Gary Singer, Kobre & Kim’s Chief Strategy Officer, said, “We are uniquely able to serve clients' cross-jurisdictional needs from both inside and outside of Brazil and look forward to Renata’s addition to our considerable existing resources located in the region." More after the jump: https://lnkd.in/eAsTUwsg

The Financial Times Innovative Lawyers Awards Europe 2024 shortlisted firms have been announced. #WSG congratulates Asters, Ellex – Baltic circle of legal excellence, Garrigues, PLMJ and Shoosmiths for being nominated as top leaders in #digitalinnovation, #strategicadvice, #talentmanagement and driving positive change in the #legal profession.   #WorldServicesGroup #legalnews #legalupdate #globalnetwork #legalnetwork #law #lawfirms #FinancialTimes #bankingandfinancelaw #FTinnovativelawyers #Europelawyers #legalinnovation #legalawards

Congratulations to Panuwat Chalongkuamdee, our esteemed founding partner, on his well-deserved recognition as one of the winners of the prestigious LegalOne Stellar Accolade Southeast Asia 2024. The LegalOne Stellar Accolade stands as a testament to the exceptional capabilities and expertise of legal professionals, and Panuwat's inclusion among the recipients highlights his remarkable contributions to the field. This accolade is the result of a thorough evaluation process conducted by the esteemed editorial team at LegalOne, which meticulously assesses a wide array of commercial deals, cases, and intellectual property matters. Panuwat's outstanding performance, marked by his adept handling of complex transactions and disputes, has earned him a place of distinction within the legal community. Furthermore, the determination of the LegalOne Stellar Accolade winners is not solely based on the ratings awarded but also takes into account client feedback and other indicators of professional competence. Panuwat's dedication to delivering excellence in legal services is evident in this recognition, underscoring his unwavering commitment to his clients and the legal profession as a whole. We extend our heartfelt congratulations to Panuwat and his team for this remarkable achievement, which serves as a testament to their exceptional skills, innovation, and unwavering dedication to excellence. For more information, please click here. https://lnkd.in/gAGgWDtP #srpp #lawfirms #legal #LegalOne #LegalOneStellarAccolade

🏆 Leaders League Alliance Summit: 2024 Award Winners Leaders League congratulates the entire team of OLIVARES (featured in the picture) and Cavelier Abogados, co-winners in the “Best Latin American Law Firm: IP” category, presented on June 25th at the InterContinental Miami. 👉 Discover all the awards winners at the following link: https://lnkd.in/ehHxgW7X The Leaders League Alliance Summit: Law & Innovation rewards annually the best legal departments, Law Firms and IP Advisors from around the world through its prestigious Award Ceremony. The awards celebrate legal excellence and showcase the highlights of the past year, while also taking into consideration the firm's long-time achievement, and is the result of a diligent process involving more than 120 jurors for the 2024 edition. --- Organized by Leaders League and GROUPE FICADE, the Leaders League Alliance Summit: Law & Innovation is a major annual event that brings together key international players of the Corporate, Legal, IP and Innovation world with the aim of building alliances, networking and exploring the issues vital to today's world. #conference #awards #lawfirms #legaldepartments #inhousecounsel #intellectualproperty

Branding is the key to success for lawyers – Is yours working for you? In today’s competitive legal landscape, personal branding vs. firm branding is a hot topic. But how do you navigate the competing arguments; should your firm’s brand be your priority, or is it time to invest in building your personal brand? I am excited to invite you to a webinar on Branding for Law Firms and Lawyers on December 5, from noon to 1 PM. I'll be joined by two experts, Neville Pokroy and Murray Gottheil, who will join me to talk about branding and business development. To attend and join in, please register for the event, I'll be sharing a link. I look forward to seeing you on Thursday, December 5th! #LawyerBranding #LegalMarketing #LawFirmSuccess #BusinessDevelopment #PersonalBranding #LegalProfession #LawyersOfLinkedIn #BrandingForLawyers #MarketingForLawyers #LegalRecruitment #CareerDevelopment #LawFirmGrowth

In a rapidly changing and competitive legal market, how are law firms building and maintaining client relationships for the long term? Charlotte Ford is joining the panel 'Better business development: future-proofing your firm' at the International Bar Association conference 2024 to discuss evolving BD strategies for law firms. Find out more about our plans at the conference here: http://crs.law/Gj9a50T2bz5 #IBAMexico #IBA2024 #LawFirms

"It's very rare that law firms nowadays don't have any international opportunity" - powerful insight from Mari Cruz Taboada of Lexington Consultants at a recent Platforum9 session on managing cross-border legal teams. As our profession becomes increasingly global, success isn't just about legal expertise - it's about cultural intelligence, relationship building, and effective communication across borders. What stood out? Young lawyers at independent firms often have MORE opportunities for international exposure than those at global firms - but you have to take the initiative. Mari-Cruz shared that success in cross-border work comes down to the basics: replace those endless email chains with brief, focused meetings. Establish clear roles early. Build relationships that last - because in our interconnected legal world, you'll meet the same people again and again. Most encouraging takeaway? Don't wait for partnership to start building your international presence. The opportunities are there now. Read the full summary here: https://lnkd.in/d2fvQMRw #LegalProfession #CrossBorder #InternationalLaw #LawFirms #YoungLawyers

Our legal team attended the Best Legal Conference in Limassol, a key event bringing together legal professionals, business leaders and C-level executives. It was a fantastic opportunity for networking and sharing valuable insights with top experts from around the globe. 🌍 Read more about the event and insights from our Group Head of Legal, Helen Michaelou, in her feature here: https://lnkd.in/dU5nHb2t #BESTLEGAL2024