The Metaverse Society

Our updated 2025 Opus of Expert Takes is here. As the metaverse enters a pivotal year, this collection highlights the key insights, innovations, and perspectives shaping its future across industries like sports, Web3 gaming, fashion, and more. A huge thank you to everyone who contributed their expertise and insights to this year’s Opus: Herman Narula, Dan Nechita, Shaina S., Craig Hepburn, Chris Dixon, Rob Whitehead, Joachim Schwerin, Julie Dawson, Iban Garcia del Blanco, Philip Rosedale, Dr Michaela MacDonald, Axel Voss, Claire Enders, CBE, Jamie King, Bernhard O. A., Anita Gademann, Victor Khoo and Jani Vallirinne. Dive into the conversations that will define the metaverse in 2025 and beyond. https://lnkd.in/eP9N9Vxv #Web3 #Innovation #ExpertInsights #AI

A huge thank you to everyone who joined us for Sports 3.0: A New Era of Digital Fandom at NFT Paris yesterday. It was a fantastic conversation exploring how Web3, blockchain, and immersive technologies are redefining sports engagement. Special thanks to our incredible panelists: - Rob Whitehead, CEO at MSquared - Pet Berisha, Founder of the Sporting Crypto - Ronan Joyce, Director of Digital Innovation at Manchester United And a big thank you to NFT Paris for hosting such an inspiring event. From virtual stadiums to fan-owned experiences, it’s clear that the future of sports fandom is digital-first—and the conversation is just getting started. Remember, you can find our latest report, Sports 3.0: A new era of Digital Fandom on our website here - https://lnkd.in/e8JsebAp #NFTParis #Sports30 #Web3 #DigitalFandom #Metaverse #Blockchain #SportsInnovation

The sports industry is on the brink of a new digital revolution, with the metaverse and Web3 unlocking new ways for fans, clubs, and broadcasters to interact. Key takeaways from The Metaverse Society’s Sports 3.0 Report: - Immersive Fan Experiences – Sports leagues and clubs are exploring VR, AR, and blockchain-powered virtual spaces to engage global audiences beyond stadiums. - From Match day to Everyday – The metaverse bridges the gap between live events and social media, offering always-on fan engagement through gaming, digital collectibles, and interactive spaces. - Web3 & Blockchain – Solving the “invisible fan” problem by creating loyalty programs, digital memorabilia, and tokenised assets that bring fans closer to their favourite teams. - Broadcasters Need to Adapt – European broadcasters remain risk-averse, but partnerships with metaverse platforms could unlock new revenue streams and richer storytelling formats. - Gaming as the Gateway – Traditional sports simulation games (EA FC, 2K) dominate, but Web3-powered games and virtual stadiums are disrupting the status quo. - Crypto & Sports Partnerships – While crypto sponsorships have consolidated, they are shifting towards deeper fan activations and real-world asset integration. The future of sports fandom is digital-first. The metaverse will transform how we experience, interact with, and support our teams—from immersive match day experiences to 24/7 engagement. How do you see the sports metaverse evolving? Share your thoughts! Read the full report on The Metaverse Society’s website https://lnkd.in/e8JsebAp #metaverse #ai #web3 #sports #sportsIP #blockchain

If you're attending NFT Paris, you won't want to miss the Sports 3.0: A new era of digital fandom panel on the XYZ Stage tomorrow. Marine Boulot will be hosting the panel with Rob Whitehead, Co-Founder at Improbable and CEO at MSquared, Ronan Joyce, Director of Digital Innovation at Manchester United, and Pet Berisha, Founder of Sporting Crypto. We look forward to seeing you there. #NFTParis #web3 #blockchain #AI

The UK content industry stands at a crossroads. While AI is already driving productivity gains, the real opportunity lies in building new AI-centric products, leveraging bespoke UK data sets, and asserting leadership in the global AI race. Here are some of the key takeaways from our latest report: - AI will reshape content pipelines, from game development to video production. - Specialist AI talent and faster execution are critical to maintaining the UK's creative leadership. - AI-driven cost efficiencies could slow offshoring and make UK production more competitive. - Marketing and UGC are primed for AI transformation, reducing barriers for creators and businesses. - The metaverse will rely on AI to scale immersive experiences, making them richer and more engaging. The UK must move beyond incremental AI adoption and take bold steps to innovate, invest, and lead. Read the full report on The Metaverse Society’s website: https://lnkd.in/eUmsMR5y #AI #ContentCreation #Innovation #Metaverse #Gaming #Marketing

The future of sports fandom is evolving, and Web3 is at the heart of the transformation. On 13 February, as part of NFT Paris, Marine Boulot, Founder of The Metaverse Society, will moderate Sports 3.0: A New Era of Digital Fandom—a panel exploring how blockchain, immersive technology, and decentralised communities are reshaping the way fans engage with sports. Joining the discussion: Rob Whitehead, CPO at Improbable Pet Berisha, Founder of Sporting Crypto Ronan Joyce, Director of Digital Innovation at Manchester United From virtual stadiums to fan-owned experiences, this conversation will dive into the innovations redefining the relationship between sports, technology, and fandom. Who else is excited about the future of digital sports engagement? For more information - visit https://lnkd.in/eSTdzzwQ #NFTParis #Sports30 #Web3 #DigitalFandom #Metaverse #Blockchain #SportsInnovation

Thanks to Enders Analysis, Douglas McCabe, Joseph Teasdale and members of the British Government for attending our roundtable today discussing a ground-breaking new report from The Metaverse Society on the UK creative industry and its AI-powered future. New metaverse experiences will make use of media genres from across the creative industries, combined with digital assets marketplaces that can transform the economic model for developers and audiences alike. That transformation is underway, with AI accelerating its delivery. This was the key question: Will UK Plc be there as a leader or a follower? For more insights, find out latest report here: https://lnkd.in/eUmsMR5y #AI #ContentCreation #Metaverse #CreativeIndustry #IPOwners

AI is transforming the UK’s creative industries—are you ready to be part of the conversation? On 30 January 2025, join The Metaverse Society in London for a thought-provoking roundtable exploring The Impact of AI on the UK’s Creative Industries. From film and music to gaming and advertising, this session will dive into how AI is driving innovation, unlocking growth, and reshaping creative possibilities. Here’s what you can expect: - Insights from industry leaders on the future of AI in creativity - Discussions on how the UK’s infrastructure and talent can lead the way - Networking with innovators and experts shaping the future Don’t miss this opportunity to explore how AI is redefining creativity and what it means for your industry. Register your interest today: https://lnkd.in/esK9THkH #AI #CreativeIndustries #Innovation #ArtificialIntelligence #MetaverseSociety

At The Metaverse Society, our mission is to progress the debate on how to overcome obstacles for a meaningful metaverse. As we step into 2025, Marine Boulot, founder, shares key insights that will shape the technology and social landscape: MAINSTREAM ADOPTION A mainstream metamorphosis is coming to the metaverse, with major entertainment and sports brands leading the charge through immersive experiences and groundbreaking collaborations. AI While AI continues to dominate headlines, we anticipate a period of measured progress as the industry grapples with scaling challenges and implementation complexities. The regulatory landscape will evolve, though global consensus remains distant. BLOCKCHAIN The blockchain ecosystem shows promise of resurgence, driven by bitcoin performance and positive political signals. However, we expect regulatory oversight to remain steadfast. SPATIAL COMPUTING Spatial computing will embrace interoperability, with platforms like Meta's Horizon OS paving the way for seamless cross-device experiences. This shift marks a crucial step toward truly connected virtual worlds. CREATIVE EVOLUTION AI's role in creativity will expand, automating routine tasks while amplifying human artistic expression. This symbiosis promises to unlock new creative frontiers while preserving authentic artistic vision. GOVERNANCE We're particularly watching the emergence of decentralised, liquid democracy as communities seek innovative governance solutions. Early adoption could catalyse broader institutional change. What are your predictions for the year ahead? Let us know in the comments below. #VirtualWorlds #Metaverse #TechnologyTrends #AI #blockchain

The Metaverse Society Exchange in Davos You don’t want to miss this insightful session where Gen-Z and Gen-Alpha students from Institut auf dem Rosenberg lead the conversation on shaping our digital future. Join us for an interactive discussion on digital identities and virtual society building—offering a fresh perspective during Davos 2025. This isn't just another Davos panel—it's a unique opportunity to hear directly from the generation that will inherit and transform our digital landscape. Engage with young visionaries as they share their insights on: - Digital identity formation in the metaverse - Building meaningful connections in virtual spaces - The future of society in digital realms Register now to be part of this transformative dialogue on January 22nd, 2025, in Davos, Switzerland: https://lnkd.in/emcXy525 #davos2025 #Metaverse #DigitalIdentity #WEF25 #institutaufdemrosenberg #yeswetrust