The love for our Densifying Serum keeps on growing!🧡 Featured in Marie Claire, People en Español, and NewBeauty, it's quickly becoming a must-have in wellness routines. Thank you to these incredible publications for recognizing the power of our bio-fermented formula in promoting healthy, fuller hair. ✨Don’t miss out on experiencing the magic for yourself—enjoy 30% off at SEPHORA until 12/2. #Haircare #Sephora #NewBeauty #MarieClaire #Peopleespanol #BlackFriday
The Rootist
Personal Care Product Manufacturing
Mahwah, New Jersey 1,190 followers
Complete Hair Wellness, Rooted in Fermentation
About us
The Rootist is born from biotechnology and designed for the connection between roots, scalp, and hair. Caring for all three helps your strongest, healthiest hair take root. We've harnessed the ancient power of fermentation in our Rootbiomic Ferment™ - a proprietary multivitamin superfood designed for the fundamental wellness of ROOTS, SCALP, AND HAIR to transform from root to tip. #TheFutureisFerment
- Website
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www.therootist.com
External link for The Rootist
- Industry
- Personal Care Product Manufacturing
- Company size
- 2-10 employees
- Headquarters
- Mahwah, New Jersey
- Type
- Privately Held
- Founded
- 2023
Locations
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Primary
1111 MacArthur Blvd
Mahwah, New Jersey 07430, US
Employees at The Rootist
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Alison Yeh
Chief Brand Officer | CMO | Brand Builder | Global Marketing Leader | Prestige Beauty Expert
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Rachel Pollak
Director, Brand Marketing
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Alison Cutlan
Founder, CUTLAN llc - Bio-Innovation, Strategy and Development for human and planetary wellness
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Jamie Campos
Director of Education & National Sales Trainer
Updates
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Our BioBrew Fermented Strengthening Serum has been crowned one of ELLE Magazine's 2024 Future of Beauty winners in the Hair category. 👑 Our lightweight leave-in, powered by patent-pending Rootbiomic™ Ferment, is your fermented fix for damaged hair. It delivers clinically proven repair, frizz control + shine. Spray on damp hair to protect against heat up to 450º. We’re honored to be part of ELLE’s vision for the future of beauty, and we’re proud to bring science, sustainability, and style into your routine. Check out all the award winners! https://lnkd.in/e-iwuqNN
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Go ahead and skip wash day with our ferment-powered Dry Shampoo,InStyle approves. One tester declared The Rootist Dry Shampoo Powder is ‘without a doubt the best dry shampoo I've ever used’. We also seem to think so! Explore our award-winning Dry Shampoo, now available at goop and SEPHORA Read the article: https://lnkd.in/eNt_KGXW #TheRootist #CleanBeauty
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Celebrating the Best (in Clean Hair Care)!✨ Thank you Allure Magazine for rooting for us and our AHA+ACV Pre-Shampoo Scalp Clarifying Rinse! Shop the award winning product now at SEPHORA and therootist.com 🎂 by Palermo's Bakery
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We're excited to be featured in NewBeauty! 🌟 Whitney Port recently shared how The Rootist Densifying & Thickening Serum has been a "life-saver" in her hair thinning journey, helping to restore fullness, especially around her hairline after fertility treatments. Shop the Densifying & Thickening Serum now: https://lnkd.in/eESc6vVM Read the article by Marisa Petrarca: https://lnkd.in/eaAzHUGr
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Exciting news! Our award-winning BioBrew™ Fermented Leave-in Hair Serum has just landed on goop! ✨ What makes our BioBrew™ Fermented Leave-in Hair Serum so special? 🫧Promotes up to 3x less hair breakage in just one use 🫧Protects hair from heat up to 450ºF / 232ºC 🫧Controls frizz for up to 72 Hours Shop now: https://lnkd.in/eQDcraZr #RootedinWellness #TheRootist
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We’re honored to announce that #TheRootist has been recognized with the Allure Magazine Best of Beauty 2024 Award for Best Clean Hair Care! Our AHA+ACV Pre-Shampoo Scalp Clarifying Rinse took home the win in the ‘Clean Hair Care' Category, and we couldn’t be prouder! This award represents the culmination of years of research, passion, and our commitment to creating innovative, science-backed hair care solutions rooted in fermentation. “...the apple cider vinegar and alpha hydroxy acid formula clear away the oiliness, flakiness, and buildup that can interfere with your hair looking its best. Once it's part of your routine, you won't know how you ever skipped this pre-shampoo step." - Allure Thank you to our incredible team, whose dedication brought this vision to life. Discover our award-winning product at therootist.com and SEPHORA. https://lnkd.in/ebFKN9Zf #AllureBestOfBeauty #HairCare
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We’re proud to announce that Alison Cutlan, VP of Scientific Innovation at The Rootist, spoke at #MUNY2024 on the future of biotechnology in beauty. At #TheRootist, we are committed to getting to the root of hair and scalp concerns in a more effective and sustainable way through biotechnology. Our Rootbiomic Ferment™, a nutrient-rich superbrew crafted through a proprietary fermentation process, is designed to help your healthiest hair take root. Ready to improve your hair wellness routine? Shop The Rootist at SEPHORA and goop.
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Our award-winning Clarify Dry Shampoo Powder, a cult favorite, is now available on goop! Dry Shampoo has officially evolved... ✅️Talc-Free ✅️Absorbs Oil and Sweat ✅️Portable ✅️Good for Scalp Ingredients Shop now at Goop.com #TheRootist
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Excited to share that Skincare Anarchy The Podcast (E.674) featured our very own VP of Scientific Innovation Alison Cutlan to uncover the science that powers our brand new Densify Collection—a revolutionary solution for thinning hair. Hosted by Dr Ekta Y MD MBA MS, the pair dive deep into the power of nature and cutting-edge biotechnology with ingredients like amaranth peptides, turmeric stem cells, and exosomes to help promote hair density and vitality. The Rootist's new Densify Concentrated Shampoo & Conditioner and Densifying Serum For Thinning Hair work in harmony to extend the hair’s growth phase, reduce fallout, and boost overall hair health - now available at Sephora! Tune in to hear more about how we’re merging ancient wisdom with modern science to redefine hair care. 🎙 Listen now: Apple: https://lnkd.in/dxEc_EY6 Spotify: https://lnkd.in/d6qWdAy7 #Innovation #Podcast #Biotechnology #TheRootist