The Brooks Group

Welcome to the first issue of Sales Leader's Edge, your go-to resource for unlocking exceptional sales team performance. Subscribe today! Every two weeks, you'll get practical advice from the experts here at The Brooks Group. We've been helping sales leaders hire, train, and retain top performers for over 40 years. Are you a new sales leader? Then you know the transition from seller to sales manager can be tough. You’ve gone from being responsible for your own performance to running an entire sales team. Some sales managers struggle at the management level and must return to a sales role—or, worse, get burned out and leave the company. Others overcome common mistakes early and become inspiring leaders of high-performing sales teams. The difference lies in avoiding the five biggest mistakes new sales managers make. Check out the article to learn how. And don't forget to subscribe 😀 #sales #b2bsales #salesleadership #salestraining

Want to know what separates top sales teams from the rest? Find out on January 29th at 1:00 PM ET/10:00 AM PT in our live webinar, where we’ll reveal new research on the factors that drive sales success in 2025. 🔑 This is your chance to learn the key strategies, strengths, and best practices that fuel high-performing teams! We’ll cover the critical challenges sales leaders will face, the essential skills your team needs to master, and how you can implement the right training to stay ahead of the competition. Register here for insights that can elevate your sales team to the next level: https://hubs.li/Q033ls9K0 Can’t attend live? Register and we’ll send you the recording! #b2bsales #salesleadership #webinar #salestraining

Today, we honor Martin Luther King Jr. and his vision for equality and justice. His leadership and dedication inspire us to strive for excellence. Let's carry forward his legacy by empowering others and pursuing our goals with purpose! #MLKDay #leadership

✨Facilitator Friday Spotlight!✨ This week, we’re excited to shine a spotlight on Dan Agne, an outstanding facilitator who worked with Beckett Thermal Solutions to bring the IMPACT Selling program to life!  Dan's commitment to helping teams thrive and achieve success is evident in everything he does. We’re so grateful for Dan’s hard work, passion, and continued dedication to empowering others through transformative training experiences! 👏 #facilitatorfriday #IMPACTSelling #salestraining #salessuccess

New business acquisition and account management both drive revenue - but they require two different skill sets. In our latest blog post, we break down the key differences and share tips on how to optimize both functions for maximum growth and stronger customer relationships! You will find: 🧠 Essential skills for sales vs. account management 🤝 How to align both teams for success 📈 Best practices for improving performance Read the full blog post here: https://hubs.li/Q032njJW0... #sales #accountmanagement #salesleadership #growth

Proud to share these words from ROCKWOOL Technical Insulation, the world's leading manufacturer of stone wool. You read that right. They produce sustainable insulation made from stone, one of the earth's most abundant natural resources. Rockwool chose our Strategic Account Management training to give their sellers a proven system to maintain and protect profitable customer relationships. We wish them continued sales success! #b2bsales #customersuccess #salestraining #salesmanagement

Join us on January 29, 2025 at 1:00 PM ET/10:00 AM PT for an exclusive webinar, where we dive into our new research that uncovers what sets successful sales teams apart! You'll learn: • Top 3 strategic priorities and challenges for sales leaders in 2025 • Specific strengths and best practices of elite sales teams • Key training and coaching recommendations to boost performance • Mission-critical sales skill gaps to address in 2025 Register here for actionable insights that will help your team build stronger customer relationships and drive lasting profitability: https://hubs.li/Q032j0lP0 Can’t attend live? Register and we’ll send you the link. #b2bsales #salestraining #webinar #salessuccess

Being a sales manager comes with tough challenges, but mastering the right skills can lead to success. 📈 From effective people management and sales activity optimization to mastering processes, coaching, and leveraging technology, our latest blog breaks down how these skills will help you lead your team to victory. Check out our new blog post to level up your sales game now: https://hubs.li/Q031JBTh0 #salesmanagement #leadership #salestraining #salessuccess

Want to boost your sales team's performance and drive revenue growth? 🚀 Effective sales coaching is the key! Our Ultimate Guide to Sales Coaching transforms your coaching approach to achieve real results. In this guide, you’ll discover powerful coaching strategies, including: ✅ Structured evaluation & feedback ✅ One-on-one meetings to develop skills ✅ Team-building culture through meetings ✅ Observing sales pros in action ✅ Career roadmaps for growth Don't miss out on these proven tactics to take your coaching to the next level! Download the guide now: https://hubs.li/Q031HRQM0 #salescoaching #salesleadership #salesmanagement

🚨 Picture this: A potential client asks your sales rep about a key feature of your product—maybe it's tech specs, safety features, or pricing—and your rep... draws a blank. The result? A lost sale and a missed opportunity! Sales training is key to preventing these costly mistakes. When your team is well-prepared, they can increase productivity, expand customer accounts, and grow profit margins. 📈 Check out our latest blog post for the top 3 reasons to level up your sales training to close deals with confidence: https://hubs.li/Q031vM0j0 #SalesSuccess #TeamTraining #B2BSales #SalesGrowth