The DHC Group

Don’t miss out! Join us this Thursday, January 16 at 1:00pm ET, for an engaging webinar where industry experts Matthew Walsh, Mark Gaydos, Eric McCulley, Chad Maeder, and Nandini Nayar will explore the evolving world of Direct-to-Patient (DTP) models and how they’re transforming the patient experience. If you haven’t registered yet, there’s still time!  👉Register Here: https://lnkd.in/et8mR_6i

The results are in from our 2025 DHCG Trends Survey, and they show key areas of focus for the pharma industry in the year ahead. 🔹85% of respondents are interested or very interested in genAI for Consumer Marketing and Patient Support. 🔹82% are focused on enhancing the Patient Customer Experience. 🔹Only 7% report no interest in Direct To Patient (DTP) Models (like Lilly Direct). We asked industry leaders, including Toby Katcher and Angela Tenuta, for their perspectives on the future of DTP efforts and pilots. For the full picture, request your copy of the 2025 Trends Survey Executive Summary here: https://lnkd.in/eEQeC669

In this clip from Part Two of our Live Roundtable Series: Data-Driven Transformation, experts Shane M., Glenniss Richards, MBA, Jonathan Zile, Jose Ferreira, and Robert Caprara discuss strategies for breaking down organizational silos to enable impactful innovations in the pharma and healthcare sectors. Access the full set of insights and explore additional resources from the event by clicking the link below! 🔗 https://lnkd.in/e4RQCGUx *DISCLAIMER: The views and opinions expressed in this clip are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.

Are you connecting with Nurse Practitioners and Physician Assistants effectively? Based on insights from over 360 survey responses, our NP & PA Communications Preferences Report reveals their top communication channels, media habits, and what drives action. Watch the video and download the report to optimize your strategy today. https://lnkd.in/ehyF-X6X #HealthcareMarketing #DataDrivenInsights #HealthLinkDimensions

The DHCG 2025 Trends Survey revealed that 60% of respondents are focused on “Innovative Approaches to Sales and Marketing Integration” for the upcoming year. We asked the experts: What advice would you give to Pharma decision-makers looking to make strides in sales and marketing integration in 2025? See what Dan Rizzo, Maggie Jordan, and other industry experts had to say in the Executive Summary. 📩 Request the Executive Summary of the 2025 Trends Survey here: https://lnkd.in/eEQeC669

Veradigm®'s latest case study highlights a life science client achieving transformative results in point-of-care EHR marketing. By expanding their target audience with precision, Veradigm's innovative approach led to a significant impact. Discover how these strategies delivered measurable success and explore the potential of advanced EHR marketing techniques.

We’re thrilled to announce Nandini Nayar, Global Digital Health and Innovation Lead at Sanofi, as the newest addition to our expert speaker panel for the upcoming webinar on January 16th! Nandini joins a distinguished group of leaders: 🔹Matthew Walsh (General Manager Biopharma, ixlayer) 🔹Mark Gaydos (Regulatory Expert, former Sanofi) 🔹Eric McCulley (Head of Portfolio Innovation; US Immunology, UCB) 🔹Chad Maeder (Senior Director, Patient Experience and Operations CNS/Neurology, Otsuka Precision Health) Don’t miss out on this engaging discussion about Direct-to-Patient (DTP) programs! 👉Register Here: https://lnkd.in/esEbwp8s

Our 2025 DHCG Trends Survey revealed a sharp focus on HCP marketing and activation, with 66% of respondents "very interested" in using analytics and AI to optimize HCP targeting in 2025. We asked experts: What will leading-edge HCP activation and execution look like by the end of 2025? Gain insights from Amar Duggasani, Joanna Molke, and other industry experts on what’s next in the industry. 📩 Request the Executive Summary here: https://lnkd.in/eEQeC669

We're thrilled to announce Chad Maeder (Otsuka Precision Health) as the newest addition to our expert panel for the upcoming webinar! Chris will join Matthew Walsh (ixlayer), Mark Gaydos (former Sanofi), and Eric McCulley (UCB) to debunk myths and share best practices for direct-to-patient (DTP) programs. 📅 Save the Date: January 16, 2025, at 1:00 PM ET 👉 Register now: https://lnkd.in/et8mR_6i You don't want to miss this insightful conversation!

The journey to reaching the right patient at the right time is evolving. Phreesia Life Sciences shares actionable strategies for 2025 to help you connect with patients during pivotal moments in their care journey. Explore their insights and learn how personalization and point-of-care approaches can make a difference! #PointOfCare #Personalization