The Social Lights

The clock is ticking on the TikTok ban. Are you ready to pivot strategically? As we head into 2025, stay open to leveraging the power of short-form video to engage audiences effectively, no matter the platform. And remember, audience- and data-driven decisions are key. For insights on safeguarding your social presence and adapting your approach, explore our recent blog post: [4 Things to Consider About the TikTok Ban in January](https://lnkd.in/dpcnahXV). #SocialMediaStrategy #ShortFormVideo

We’re helping small businesses shine this #SmallBusinessSaturday! Swipe through our social media tips to boost your digital presence.

Decoded: Gen Alpha Slang (Part 2)! To make it easier to connect with the kids’ table, we’ve decoded more #GenAlpha slang just in time for the holidays.

Last night, we attended the Ad 2 Minnesota Women’s Leadership Panel and heard from some inspiring women in the industry about how they’re embracing “More Space, Less Sorry.” We are proud to be a women-founded, women-owned agency and we are energized by this community!

Decoded: The Symphony Dolphin Trend. Have you seen this image or heard this song recently? 🐬 We’ve got the full context for you! 🌊

We love The BrandLab and their mission to create more diverse, equitable, and inclusive workplaces in marketing and advertising. Join our Social Media Managers and Brand Lab alumni, Kennedy and Nectaree, at their 2024 Ignite Gala!

Our team is expanding! 🌟 We’re excited to welcome new and familiar faces to The Social Lights. We’re people-first here, and it’s our honor to provide parental leave to our working parents as they welcome new Little Lights.

In today’s evolving marketing landscape, a social-first approach is no longer an obligation or a luxury. This means, planning with social at the center is a critical success factor heading into 2025. 🧠 Read more from our President & Chief Growth Officer on Forbes: https://lnkd.in/gg_QdJAi

Want to get a million views on your video? 🚀 We’re presenting how we consistently create viral organic content at this month’s Social Media Breakfast. 🥓 Featuring case studies from Totino’s Pizza Rolls, Gushers, and Cinnamon Toast Crunch. Tickets are available here: https://lnkd.in/gSi4sU26 Social Media Breakfast - Minneapolis/St. Paul (SMBMSP)

Coming at you with some team updates at The Social Lights! Join us in congratulating this group on their new positions 👏🥳 Director of Production: Cadence Cornelius Director of Client Success: Angela Ritchie Creative Director: Taylor Lovaas Senior Social Media Manager: Jenna Duffy Associate Strategists: An-Hoa Nguyen Summer Freed Louis Shearon