SMG North America

Hello, North America. The pioneers in connected commerce have arrived! 👋👋👋 We understand that this #retailmedia industry is constantly evolving—and we’re evolving with it. For the past two years, you’ve known us here in North America as Threefold. As of today, we have officially sunset the Threefold brand as we streamline and simplify our identity as SMG. This change unifies our operations under one bold, powerful brand globally. 🌎 Threefold was all about bringing brands, retailers, and shoppers together. SMG is about doing all that—and more. We’re focused on forging meaningful connections, whether in-store, online, or offsite. We hope you’ll join us on this journey as SMG North America, because we’re taking everyone along as we revolutionize retail! Keep up with our Retail Media Networks by following: ✅ Boots Media Group ✅ Co-op Media Network ✅ LS Eleven Media Services ✅ Very Media Group ✅ Morrisons Media Group Oh, and we have more exciting news to share here in North America later this month! 👀

What's in store for Retail Media Networks? If you, like me, are clueless, ask Sean Crawford from SMG North America!

Now, we get a look into in-store retail media innovation in select global markets, including the United States, Europe and Latin America, discussing what markets can do in deployment and measurement. Alongside moderator Jeffrey Bustos, experts Aline Garza, Sean Crawford, Christian Raveaux, and Patricia Grundmann highlight successful in-store strategies that have captured advertiser attention and investment, while also addressing common missteps seen across regions. #RMNs #STRATACACHEatNRF #NRF2025

We're in the news! 📰 💛 Thanks to Performance Marketing World for the shoutout in this week's edition of "Industry Moves." 💛 🗣️ CEO Samuel Knights says it best: "Launching the new brand is all about positioning ourselves for the future. The world of commerce media is evolving faster than we could have ever imagined, and as the original challenger agency, we're quietly setting ourselves up to shape the global future of this fascinating industry." 

Have you heard? 🗽If not, don't worry - Performance Marketing World has the full story. Here’s the inside scoop 👇🗞️ "Formerly known as Threefold in the US, SMG has unified and streamlined its operations under one global brand. Samuel Knights, CEO of SMG, said: “A few months ago, we debuted a bold new identity for SMG during Retail Media Summit UK, and I’m excited to say we’re now taking that identity global. Launching the new brand is all about positioning ourselves for the future. “The world of commerce media is evolving faster than we could have ever imagined, and as the original challenger agency, we’re quietly setting ourselves up to shape the global future of this fascinating industry.” The North American team will be led by Sean Crawford, who will take up the post of Managing Director. Why this matters SMG is the main retail media network operator for some of the UK’s biggest brands, including Asda, Boots UK, Morrisons, Co-op and The Very Group. This expansion marks a major milestone for the company, and with retail media at a critical point of inflection, this move could position SMG as a leading network." Don't forget to follow SMG North America for all the action stateside. A big announcement is coming soon... 👀

What’s In-Store Retail Media? 🌍 Hyped to announce that I will be moderating a powerhouse panel at the at the National Retail Federation! We’ll be diving into the global playbook for in-store retail media, featuring industry leaders from around the world. 🔥 Patricia Grundmann - OBI First Media Group 🔥 Christian Raveaux - REWE Group 🔥 Aline Garza - Walmart Connect México y Centroamérica 🔥 Sean Crawford - SMG What we’re talking about: ➡️ Lessons from global markets leading in in-store retail media 📈 ➡️ Innovative deployment and measurement strategies 📊 ➡️ Capturing advertiser attention and driving ROI 💸 ➡️ Avoiding common missteps across regions 🚫 It’s all happening on Saturday, January 11, at the iconic Pier 60 in NYC. 🌆 🎯 Leveraging in-store audiences (84% larger than digital 👀) 📺 Using in-store data to amplify CTV performance 🛍️ Differentiating DOOH from digital shopper marketing 🤝 Navigating M&A trends in retail media This isn’t just another event—it’s the ultimate GLOBAL gathering to outline retail media in 2025! 👉 Check out the agenda and join us. https://lnkd.in/ewUFe-6A #RetailMedia #InStoreInnovation #NRF2025 #ConnectedCommerce #FutureOfRetail

At SMG, we are proud to operate some of the most robust Retail Media Networks globally, offering a wide range of opportunities for brands to reach shoppers. 💛 With the vast majority of retail transactions happening at brick-and-mortar stores, the question isn't: Should I invest in in-store media, it's why haven't I already? ⁉️ 💭 Sean Crawford, Managing Director for North America, will take the stage this Saturday at Pier 60 during NRF '25: What's In-Store for Retail Media Networks, hosted by the National Retail Federation and STRATACACHE. Sean will share insights from our 16+ years in the business, operating robust omnichannel RMNs, including Boots Media Group, Co-op Media Network, Morrisons Media Group and LS Eleven Media Services. Joining Sean on stage for this can't-miss discussion: 🗣️ Jeffrey Bustos, VP, Measurement Adressabililty Data, IAB 🗣️ Christian Raveaux, Head of Retail Media Connect, REWE Group 🗣️ Patricia Grundmann, VP Media & Retail Media/Managing Director, OBI First Media Group 🗣️ Aline Garza, Head of Planning & Client Success, Walmart Connect México y Centroamérica We'll see you on stage (and in store)! 😉 🛍️ #nrf2025 #retailmedia #commercemedia

I'm honored to be selected as a RETHINK Retail Top Retail Expert for 2025! Who would've thought that working in #retailmedia for more than a decade would result in this moment! RETHINK is a truly inspiring community of thought leaders, all working every day to make retail better for everyone and I'm honoured to be a part of their expert group this year. A big thank you to the team at RETHINK and Matthew Adam Smith for the nomination and congratulations to all my fellow 2025 cohort. 2025 is shaping up to be a BIG year for SMG North America following the exciting news of our brand update yesterday, a packed start on the road at #CES, #NRF and #IABALM, and most excitingly of all, a big announcement in just a couple of weeks... stay tuned! #TopRetailExperts #commercemeida #thoughtleadership

Retail media is evolving, and now is the time to innovate. 💡 For the Path to Purchase Institute, Managing Director Sean Crawford outlines five ways he expects retail media to evolve this year. 1️⃣ Omnichannel will be the new standard. 2️⃣ Transparency and measurement will take center stage. 3️⃣ AI will unlock the next wave of innovation. 4️⃣ 'Commerce Media' encroaches on 'retail media.' 5️⃣ Creative storytelling will define the future. 📈 The potential is enormous. By embracing — and not fearing — these shifts, we can create a retail media ecosystem that delivers for everyone: smarter campaigns for brands, new revenue streams for retailers and other first-party data holders, and better shopping experiences for consumers. 💛 #retailmedia #commercemedia #retail

As pioneers in Connected Commerce, we know this industry is constantly evolving - and we’re evolving with it. I'm pleased to introduce Threefold the newest addition to SMG built to support retailers at any stage of their retail media journey across North America. So, what's changed? You may have previously known us as Threefold, an agency that was all about bringing brands, retailers, and shoppers together. As SMG that ethos remains, but we're now a global brand, +450 industry pioneers strong, who forge meaningful connections for our retail partners, whether in-store, online, or off-site. Following a successful launch of our bold new identity in the UK, expect to see a lot more yellow here in North America! You can count on seeing us throughout the year, both on stage and in the audience at all the key #retail and #commerce events. Catch me this month at #CES, #NRF, and IAB’s #ALM! We've of course got a shiny new website - www.smg.team - and as always, if you want to chat about how the SMG team can support your commerce media journey, send me a message. #SMG #CommerceMedia #NewBeginnings P.S. We've got another really exciting announcement to share in just a couple of weeks, so, as they say, watch this space!