La Fleur's Magazine & TLF Publications, Inc.

Good morning, Austin! ☀️ We’re back for Day 2 of La Fleur’s 2024 Austin Conference, the energy is as big as Texas! Kicking things off with a morning message from the incomparable Terri Markle. This year, we’re thrilled to celebrate record attendance—up 15% from last year. 🎉 Let’s dive into another day full of insights, connections, and innovation. Here’s to keeping the momentum strong! 🙌 #LaFleursAustin #LotteryLeadership #IndustryGrowth

Thank you to Ryan Mindell and the Texas Lottery Commission team for being an incredible co-host of this year’s La Fleur’s Austin 2024 Conference. Your long-standing partnership and unwavering support have been essential to making this event a success year after year. Your hospitality and leadership continue to set the bar high, and the Texas-themed swag bags—complete with must-have items that capture the Lone Star spirit—were the perfect touch! Thank you for everything you do for the lottery industry and for making this conference unforgettable. #ThankYou, #LotteryIndustry, #EventSuccess, #TexasPride, #LeadershipInAction, #LaFleursAustin

#HappeningNow ➡️ Wrap-up Panel: Lottery Directors’ Big Takeaway with: - Alec Thomson Esteban Thomson, CEO, Arizona Lottery - Tom Seaver - LOT Seaver, Director, Colorado Lottery - Frank Suarez, President & CEO, Connecticut Lottery Corporation - Matthew Strawn, Chief Executive Officer, Iowa Lottery - Brian Rockey, Director, Nebraska Lottery - Jay Finks, Executive Director, Oklahoma Lottery - Ryan Mindell, Executive Director, Texas Lottery Commission - Cindy Polzin, Director, Wisconsin Lottery - Moderator: Terri Markle, Publisher, La Fleur's Magazine & TLF Publications, Inc. #LotteryLeadership #IndustryInsights #LaFleursAustin #LotteryInnovation #LotteryGrowth

#HappeningNow ➡️ Player Health Considerations with Amanda Quintana, Player Health Manager, Colorado Lottery. The Colorado Lottery recently hired Amanda Quintana as a full-time player health manager to oversee its Responsible Gambling Program. Her role is to customize responsible gambling best practices for Colorado residents and its diverse player base. Quintana aims to apply a public health perspective to player health approaches by expanding tools and tactics that promote gambling literacy, healthy play, and awareness of problem gambling services for all players. Through partnerships and creative approaches, Quintana aims to redefine how we approach responsible gambling and promote sustainable, healthy play among players. #ResponsibleGambling #PlayerHealth #HealthyPlay #LotteryInnovation #LaFleursAustin

#HappeningNow ➡️ WSL Brand AI Campaign with: - Todd Derksen, Group Creative Director, VML Seattle - Kristie Christensen, Group Account Director, VML Seattle Washington's Lottery used AI to create a groundbreaking campaign that brings the dream of winning to life. By merging traditional advertising with AI-generated visuals, players can now see themselves in extraordinary scenarios, making the possibility of winning feel more real and exciting. We’ll share this campaign with you and delve into how it performed. We’ll also discuss potential risks, such as bias and privacy concerns, and explore ways to mitigate these risks through responsible AI development and implementation. #AIinMarketing #LotteryInnovation #CreativeCampaigns #ResponsibleAI #LaFleursAustin

#HappeningNow ➡️ Innovative Scratch Advertising Campaign with Shyla Howell, Marketing Manager, Minnesota Lottery. The Minnesota Lottery’s 2024 summer campaign tapped into the iconic JAWS brand to build excitement for the JAWS scratch game. Playing on the irony of Minnesota’s shark-free lakes, the campaign blended humor and fun. Key components of the campaign included a TV ad featuring a shark sighting leading to a local retailer, creative in-store displays, “shark” activations, interactive social media, and influencers. Campaign extensions, such as a movie night with local media, sponsorship of MN Zoo Wild Nights, and a Mall of America activation, further boosted fan engagement and made a big splash this summer. #LotteryMarketing #CampaignCreativity #ScratchOffs #BrandActivation #LaFleursAustin

#HappeningNow ➡️ Advertising Trends Panel with: - Everett Williams, Director of Advertising & Marketing, The Florida Lottery - Shyla Howell, Marketing Manager, Minnesota Lottery - Kelly Cortez, Director of Marketing, Pennsylvania Lottery - Moderator: Terri Markle, Publisher, La Fleur's Magazine & TLF Publications, Inc. #Advertising, #AdvertisingTrends, #Lottery Marketing, #LaFleursAustin

#HappeningNow ➡️ Designing Board Games Panel—Lessons to be Learned from a Parallel Industry with: - Ryan Mindell, Executive Director, Texas Lottery Commission - John Sams, Product Development Supervisor, Wisconsin Lottery - Moderator: Byron LaFleur La Fleur, Publisher, La Fleur's Magazine & TLF Publications, Inc. #LotteryInnovation #GameDesign #LaFleursAustin #ProductDevelopment #LotteryGrowth

#HappeningNow ➡️ Instant Ticket Marketers Panel with: - Stephanie Weyant, Deputy Executive Director for Marketing & Products, Pennsylvania Lottery - Ryan Walters, Senior Product Manager, Allwyn North America, on behalf of the Illinois Lottery - Jacqueline Koenig, Scratch-off Product Manager, IGT Indiana, on behalf of the Hoosier Lottery - Gladys Primeau, Category Manager, Instant Games, BCLC  - Moderator: Terri Markle, Publisher, La Fleur's Magazine & TLF Publications, Inc. #InstantGames #LotteryMarketing #LaFleursAustin #LotteryInnovation #PlayerEngagement

#HappeningNow ➡️ Growing a Mature Category: Data-Led Solutions to Drive Incremental Wins with Tina Wolf, VP, Product and Promotions, Allwyn North America, on behalf of Illinois Lottery Managing growth in a mature category demands a comprehensive data-led approach to creating a portfolio strategy. Growth in Instant ticket sales for the Illinois Lottery is bucking the general industry trend. Sustained growth was achieved through an integrated plan around the customer experience through product, retail, marketing, and digital efforts. These data-led initiatives delivered incremental gains, driving year-over-year growth, and maintaining competitiveness in a challenging market. #LotteryInnovation #DataDrivenMarketing #InstantTickets #CustomerExperience #LaFleursAustin