Transparent Partners

🍁 This Thanksgiving season, we’re reflecting on what makes Transparent Partners special—our incredible team and the inspiring culture we’ve built together. Here are a few heartfelt messages from our team members about what they’re grateful for: 💬 "I’m deeply grateful for the friendship, support, and trust I’ve found among my coworkers. There’s nothing quite like being in an environment where I can show up authentically—both as an individual and in my work." — Mary Doman 💬 "I’m grateful for the opportunity to share my knowledge and talents with my coworkers while supporting our amazing clients." — John D. Lillard PMP CSEP 💬 "I am grateful to be part of the culture that Transparent has cultivated, which allows me to learn something new each day while continuously growing alongside like-minded individuals." — Miles Scheffler 💬 "I’m grateful for the wonderful support system we’ve created here at Transparent, where we can lean on each other for knowledge sharing, workload, and life moments." — Rae Markwell Thank you to our team, clients, and partners for being part of our journey. Wishing everyone a warm and meaningful Thanksgiving filled with gratitude and connection! #Thanksgiving #Gratitude #TransparentCulture #Teamwork

Key Takeaways from the ANA Multicultural Marketing & Diversity Conference 2024. We were inspired by the powerful insights shared by leading CMOs on building authentic, inclusive marketing strategies. Among those executives were: ✅ Michael Lacorazza, CMO of U.S. Bank, demonstrated the value of cultural relevance and authentic community partnerships in fostering lasting brand equity. ✅ Kate Wik, CMO of LVCVA, gave an inside look into how Las Vegas connects with multicultural audiences, especially within Asian, Hispanic, and LGBTQ+ communities. ✅ Martha Boudreau, CMO of AARP, emphasized the $8.5 trillion opportunity that comes with authentically engaging the 50+ consumer demographic as part of DEI strategies. At Transparent Partners, we’re proud to align with these approaches by leveraging data, insights, and tailored activation plans to connect meaningfully with diverse consumer segments. Huge thank you to the ANA for hosting such a thought-provoking event. Let’s continue the conversation about how inclusive marketing can drive both business growth and cultural impact! #ANAMulticultural #DiversityAndInclusion #MarketingStrategy #TransparentPartners

We are heading to the ANA Multicultural Marketing & Diversity Conference! Hosted by Amazon Ads, this event is dedicated to exploring innovative, data-driven strategies and the latest in multicultural marketing, with sessions from leaders like Verizon and AARP, and insights into DEI progress and brand inclusivity. 📍Will you be there? Let's meet up and share ideas! Register here 🔗 https://ow.ly/WLj450U2BSp #ANAMulticulturalConference #InclusiveMarketing

Today, we honor and express our gratitude to all the brave men and women who have served in the armed forces. Your courage, sacrifice, and dedication have made an indelible mark on our country and our freedoms. At Transparent Partners, we are proud to recognize the incredible contributions of veterans, both within our team and across the nation. Thank you for your service, your strength, and your unwavering commitment. Happy Veterans Day! 🇺🇸 #VeteransDay #ThankYouForYourService #Gratitude #HonoringHeroes #TransparentPartners

We’re excited to share that we will be attending the ANA “AI Reality Check One-Day Conference” on November 14th in New York City! From navigating the regulatory landscape to exploring the implications of deepfakes, this event promises to deliver crucial insights that will empower marketers to responsibly and effectively integrate AI into their strategies. We look forward to engaging with industry leaders, and discovering how to harness AI for meaningful and ethical marketing outcomes. We can't wait to be part of this important conversation and connect with fellow innovators. 📍 Will you be there? Let’s connect and share ideas! Register here 🔗 https://ow.ly/8LiP50U2BBW #AIinMarketing #TransparentPartners #AIRealityCheck #MarTech #MarketingInnovation #Deepfakes #ResponsibleAI

For our October Employee Spotlight of the Month, Transparent Partners is thrilled to celebrate ✨ Hannah Ventola ✨ who is a Manager on our Marketing Strategy & Operations team. Described as a "rock star" by her peers, Hannah embodies proactivity and reliability, consistently taking initiative and exceeding expectations. Her thoughtful approach and attention to detail inspires those around her to also strive for excellence. Don’t just take our word for it, check out what some of her team members had to say: 🔷 “Hannah is a rock star! Her project management skills are truly out of this world. She somehow managed three simultaneous RFIs with over 150 stakeholders and made it seem like a breeze. Every meeting with Hannah is fun because she is equally enthusiastic and calm. She also makes it a point to ensure that next steps are clear, keeping the team accountable yet pushing us along as needed. I’m so glad to get to recognize her hard work and positivity!” - Rebecca Siems, Analyst | Technology 🔷 “Hannah is proactivity and reliability personified. She always takes initiative and never fails to meet a deadline. Her tenure at Transparent has been marked by an impressive list of accomplishments, ranging from successful customer data strategy implementations to change management initiatives for adopting new operating models at Fortune 500 companies. While Hannah’s drive and aptitude make her an incredible teammate, her humility is what truly stands out. I am grateful that I get to work with Hannah every day!” - Daniel Mattis, Director | Data & Analytics 🔷 “Hannah is one of the most thoughtful team members I’ve had the pleasure to work with. She is detail oriented and constantly on the hunt for information to support her projects, her teams and her clients. She is open and honest about her work and keeps the rest of us striving to meet her high standards of excellent client delivery. The little things really matter to Hannah, and that makes each of us get special moments or advice to make each of us a tiny bit better everyday. I cannot wait to see what next level she can bring us all to!” - Rae Markwell | Marketing Strategy & Operations Thank you for everything you do, Hannah! We are extremely fortunate to have you on our team. Your contributions are truly appreciated, and we look forward to seeing all that you will accomplish in the future. To learn more about the rest of our team, click here ➡️ https://ow.ly/StjX50TYhgq #TransparentPartners #EmployeeSpotlight #MeetTheTeam #TransparentCulture

Honoring National Native American Heritage Month 🌿 November serves as a reminder of the diverse perspectives that shape our nation and the importance of recognizing the resilience and strength of Indigenous peoples. At Transparent Partners, we are committed to fostering an inclusive environment that values diverse voices and experiences. We recognize that embracing diversity in our work not only enriches our company culture but also enhances our ability to serve our clients and communities effectively. Together, let's reflect on our shared history and commit to building a more equitable future for all. #NativeAmericanHeritageMonth #Diversity #Inclusion #TransparentPartners

Wishing everyone a fun and festive Halloween! As you're out collecting treats, don’t forget that the real treat in marketing is solid data, smooth integrations, and a well-oiled MarTech stack. Did you know Halloween is the second-largest commercial holiday in the U.S.? It’s all about understanding your audience… even if they’re dressed like vampires and superheroes. 🦸🧛 We hope you have a spook-tacular day! 👻🎃 #HappyHalloween #MarTech #Halloween2024 #TransparentPartners

AI is transforming how we think of marketing! It's no surprise as to why AI was the hottest topic at the 2024 ANA Masters of Marketing in Orlando. Here are the key takeaways: 🔹 AI isn’t optional: If your brand hasn’t integrated AI by next year, you may struggle to survive. 🔹 Big Tech will win the copyright battle over AI content and brands must adapt or risk falling behind. 🔹 Google's simple AI framework is straightforward: Touch, Teach, Tell – get hands-on, upskill your team, and share your stories to drive progress. A big thank you to the ANA Masters of Marketing for an inspiring and insightful event! We're excited to bring these forward-thinking strategies to life and help fuel innovation and growth for our clients. #Marketing #AI #ANAMasters #Innovation #Leadership #AIinMarketing #TransparentPartners

⏳24 Hour Count-Down! We’re excited to share that our CEO & Managing Partner, Aaron Fetters, will be speaking on a distinguished panel at the ANA Masters of Marketing event tomorrow, October 24th, in Orlando, FL. This panel will bring together top MarTech leaders, including experts from ANA, NFL, Kimberly Clark, and Deloitte Digital, to address the biggest challenges facing marketing technology and operations today. From increasing market complexity and talent shortages to data privacy laws and tightening budgets, Aaron and his fellow panelists will explore the strategies they’re using to drive innovation and maximize MarTech performance. #ANAMasters #MarTech #MarketingInnovation #DataPrivacy #Leadership