🗓️ TrueData is headed to LiveRamp's #RampUp in a few weeks! Book your meeting with Jonathan Durkee, David Locke, and Tevin Skeete. to discuss in-housing your identity strategy, improving programmatic monetization efforts, or personalizing your audience strategy, https://lnkd.in/gmHSdpxA
About us
TrueData built an independent, omnichannel, identity graph that connects people & households to their digital devices. We power addressability for industry leading brands like The Trade Desk, Nielsen, Neustar, and Oracle and our graph exists within the customer's environment. This first party approach reduces latency and the need to depend on other proprietary ID solutions. The omnichannel graph links HEMs, MAIDs, CTV IDs (IFAs), UID2.0 together in a simple, privacy-first implementation.
- Website
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http://www.TrueData.co
External link for TrueData
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Big Data, Mobile Advertising, Data Management Platforms, Mobile Intelligence, Data Monetization, Marketing Analytics, CRM Onboarding, and Identity Resolution
Locations
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Primary
Get directions
555 W 5th Street
35th Floor
Los Angeles, California 90013, US
Employees at TrueData
Updates
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TrueData’s latest research reveals a critical gap in media targeting: only 15% of digital media time is covered by third-party cookies. With audiences spending 85% of their time on cookie-free environments like CTV and mobile apps, the status quo isn’t just ineffective—it’s costly. But here’s the good news: identity-driven solutions can expand your digital coverage by more than 70%, ensuring that your brand remains visible and relevant in a fragmented, privacy-first ecosystem. Learn more in our latest press release: https://lnkd.in/gR6DnGYe #DigitalAdvertising #IdentityResolution #CookielessFuture #TrueData
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📣 We are excited to welcome Andrew Kraft to our Board of Advisors! A seasoned leader in tech, sales, and operations, Andrew’s expertise will be instrumental in positioning TrueData as a leader in solving publishers’ most pressing challenges. Andrew is a powerful addition to our team with a proven track record of driving growth and innovation. Read the full announcement to learn more about his background and commitment to supporting TrueData’s growth. https://lnkd.in/g_ydvcgF
TrueData Strengthens Board of Advisors with the Addition of Andrew Kraft – TrueData
https://www.truedata.co
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Heading to IAB ALM in Palm Springs? Discuss the future of precision and performance in AdTech with Scott Conine and Jonathan Durkee. At TrueData, we’re empowering AdTech leaders with the tools to stay ahead in an ever-evolving landscape. Here’s what sets us apart: 📍 Real-time identity resolution that bridges fragmented signals for unparalleled precision, scale, and efficiency. 📍 Advanced person and household targeting that enables smarter, privacy-first engagement strategies across devices and platforms. 📍 Actionable data solutions designed to fuel innovation, drive ROI, and future-proof your technology stack. Whether you’re rethinking identity in a post-cookie world or seeking to enhance the performance of your platform, TrueData delivers solutions that adapt to your needs. 📅 Don’t miss the chance to connect – schedule a meeting with us and discover how we can power your next breakthrough. https://hubs.la/Q032T51x0 #IABALM2025 #AdTechLeadership #IdentityResolution #PerformanceDrivenSolutions
TrueData at IAB ALM 2025
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Thoughtful and timely CES 2025 reflections from Jonathan Durkee, TrueData COO. Starting the year strong!
Coming out of #CES this year (and a few days contemplating in the 🏔️ 🏔️ ), it’s clear that AdTech is at a turning point. Here are my key takeaways: 1️⃣ AI Agents are redefining advertising. Generative AI is enabling highly personalized campaigns, automating everything from creative ideation to performance analytics. Brands are now optimizing engagement across platforms with minimal human intervention, accelerating growth and efficiency - allowing humans to lean into their true creative super powers. 2️⃣ Publishers are reclaiming a pivotal role. As third-party cookies near extinction, publishers are leveraging first-party data to drive monetization strategies and enhancing their value proposition in the ecosystem by becoming critical gatekeepers of audience insights. 3️⃣ Identity resolution remains a top challenge. Privacy regulations and evolving consumer behavior have made identity resolution more complex—but also more critical. Innovations like probabilistic matching and secure multi-party computation are paving the way for a privacy-first approach that doesn’t come at the expense of effective marketing, personalization, and customer experience strategies. CES 2025 made it clear that the future of advertising lies in a delicate balance between technological advancements, regulatory compliance, and consumer trust. What were your big takeaways?
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📣 We’re thrilled to welcome Scott Messer to our Board of Advisors. With over 15 years of experience in publisher monetization, AdTech, and revenue operations, Scott’s expertise will be instrumental in shaping the future of TrueData’s identity resolution solutions for publishers. Check out the full announcement to learn more about Scott's background and how he will support TrueData! https://lnkd.in/gt-rS_TA
TrueData Welcomes Industry Leader Scott Messer to Board of Advisors – TrueData
https://www.truedata.co
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Will you be at IAB ALM in Palm Springs later this month? Meet with Jonathan Durkee and Scott Conine to explore how TrueData's frictionless identity solutions can help you unlock new revenue streams and achieve your 2025 goals. Whether you’re looking to: ✅ Access our real-time identity solutions for seamless resolution and enrichment ✅ Achieve greater personalization with intelligent person and household targeting ✅ Or transform your data strategy with powerful deterministic datasets TrueData is here to empower your success. Let’s discuss how we can elevate your performance and monetization strategies this year! 📅 Schedule your meeting with us today: https://hubs.la/Q0322hLs0 #IABALM2025 #IdentityResolution #AdTechInnovation
TrueData at IAB ALM 2025
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Industry thought leader and TrueData COO Jonathan Durkee is at it again with commentary on the industry movement to root out Made For Advertising sites and focus on quality. Of course it's beneficial for advertisers to focus spend on legitimate inventory, but could the mass migration to walled garden platforms mean the end of the open web? Can more transparent data collaboration for buyers and sellers preserve the value of the open internet? Read the full story here: https://hubs.la/Q031KKZH0
The Flight to Quality Could Turn the Open Web into a Walled Garden
ana.net
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Last call to schedule a meeting with the TrueData team at CES! Secure time with Scott Conine, Jonathan Durkee, and Tevin Skeete before their calendars fill up. Learn how TrueData can customize solutions to fit your unique business needs. Crush your 2025 goals with TrueData's real-time identity resolution solutions enabling bid enrichment, personalization, customer profiling and more. https://hubs.la/Q030ZYRw0 #CES #CES2025 #CESLasVegas
TrueData at CES 2025
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Cross something easy and impactful off your to-do list before the holidays: schedule a CES meeting with the TrueData team! Scott Conine, Jonathan Durkee, and Tevin Skeete are excited to begin the new year collaborating with you on your 2025 goals. Learn how our Low-Latency Identity API can expedite identity resolution to create real-time data connections, enrich bids and expand audiences. Schedule a meeting: https://hubs.ly/Q030bz3c0 #CES #CES2025 #CESLasVegas
TrueData at CES 2025