TrustRadius

𝐁𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞 𝐭𝐫𝐲𝐩𝐭𝐨𝐩𝐡𝐚𝐧 𝐤𝐢𝐜𝐤𝐬 𝐢𝐧, 𝐰𝐞'𝐫𝐞 𝐠𝐨𝐢𝐧𝐠 𝐋𝐈𝐕𝐄 𝐰𝐢𝐭𝐡 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 3️⃣ 𝐨𝐟 𝐑𝐞𝐯𝐢𝐞𝐰𝐬 𝐀𝐟𝐭𝐞𝐫 𝐃𝐚𝐫𝐤: 𝐒𝐡𝐨𝐰 𝐌𝐞 𝐓𝐡𝐞 𝐌𝐨𝐧𝐞𝐲!! 👟🦃 🤑 Join your hosts, Samuel Vargas and Angel Carvalho—two TrustRadians who are passionate about shining a light 🔦 on the dark side of reviews. Not all reviews are trustworthy, even with the recent FTC cracking down on fraud. 😱 Last year, TrustRadius rejected 39% of all reviews submitted, and returned 11% for more details. Only half of all reviews submitted in 2023 were published. Why? Because we believe in quality, not quantity. This week, we're highlighting monday.com—a company that's earned our trust by creating an equitable review experience for buyers. 🎉 With over 2,200 published reviews and 1,086 customer testimonials in just the past year, they’ve earned the accolades: Most Loved, Top Rated, and Buyer’s Choice! 🏆 Tune in to find out why this is “𝒕𝒉𝒆 𝒐𝒏𝒍𝒚 𝑴𝒐𝒏𝒅𝒂𝒚 𝒚𝒐𝒖 𝒘𝒐𝒏’𝒕 𝒉𝒂𝒕𝒆.” Check out their ratings and reviews 💫👉 https://lnkd.in/exzc-3fB

🤔 If you had the ability to easily find ICP-matched, qualified leads, you’d do it, right? Jaisy De La Cruz, VP of Global Revenue Enablement at Lucidworks, saw her opportunity 👀 and took it. Collaborating with our Intent-Driven Leads program team to identify which categories made sense to look at for prospects, she gave our team: ✅ Guidance on ICP criteria ✅ Pipeline goals ✅ A high-converting asset to leverage The results speak for themselves (in the graphic). 👏 👏 Read their story to see why they’re ✨ shining bright under our #CustomerSpotlight: https://bit.ly/4fOTmY7 #CustomerStories #IntentData #DownstreamIntentData #IntentDrivenLeads

Interested in learning how to build a 🤩 customer-centric culture, optimize marketing efforts, and achieve go-to-market success? Check out this Ciente interview with our CMO, Allyson Havener, as she dives into all of the above. Allyson also talks about how platforms like ours 👏 help buyers make informed decisions and the role of peer reviews in the purchase process: https://bit.ly/3De8bFn #GTM #GoToMarket #CustomerCentricity #B2B

🧑💻 B2B software reviews are an integral part of a buyer’s research. Join us for a 🎙️ session with BMC Software's VP of Customer Advocacy and Engagement, Leslie Paterson, as we uncover what it takes to manage multiple review sites, and how to tie your review program to revenue. 📅 Thursday, January 16, 2025 ⌚ 12 pm ET 📍 https://bit.ly/4gAxqQB #SelfServe #BuyingJourney #ReviewSites #BuyerTrust #ReviewProgram

🥳 We’re proud to be a TrustRadius 2025 Buyer’s Choice Award winner! This recognition means the world to us, and it’s all thanks to our amazing customers for their honest feedback. We couldn’t do it without you! 💙 See what users are saying on our TrustRadius page: https://ow.ly/JXKp50UsQx6 #BuyersChoice #CustomerVoice #Appreciation

💡 Businesses should be aware of what the FTC's new crackdown on fake reviews means for their reviews and review strategy. In order to make it easy to understand, our Sr. Support & Content Operations Manager, Katie Marino-Kyle, read through the 164-page ruling and wrote out her top 5️⃣ takeaways, plus what TrustRadius does to protect the integrity of reviews on our platform (like rejecting a large number of incoming reviews that don't pass our strict review moderation processes). 👏 In the blog, she talks about the FTC's ruling on: 🔹 Fake reviews 🔹 Suppressing negative reviews 🔹 Review manipulation 🔹 Incentive disclosures 🔹 Enforcement and penalties Check it out: https://bit.ly/3ZuxpH5 #FTC #FederalTradeCommission #Reviews #ReviewSuppression #FakeReviews #IncentivizedReviews

☃️ From TrustRadius to you, may your day be as merry as these Christmas-y reviews ☃️ Here's to 🥂 celebrating the holidays with joy, laughter, and cheer. Thank you all for being part of our journey this year. 🤗 And for Zoho, Mimecast, Technolutions (Slate for Advancement), and CodeTwo, here's a special nod for keeping 💖 spirits bright in the B2B world.

Despite the new FTC ruling on consumer reviews, it’s still feeling like the 🐎 Wild West out there for B2B technology reviews. Fortunately, transparency, fairness, and accuracy are now front and center, setting the stage for a more trustworthy review ecosystem. 🤠 🧠 Learn more in our blog, The FTC's Crackdown on Fake Reviews: What Businesses Need to Know: https://bit.ly/3ZuxpH5 #FTC #FederalTradeCommission #FakeReviews #QualityReviews

😩 It’s not always easy to narrow in on your in-market buyers. But, 🤩 Jaisy De La Cruz, VP of Global Revenue Enablement at Lucidworks, had a goal to do just that—and convert them. 👏 She ended up filling pipeline with ✅ qualified leads from buyers showing intent on TrustRadius. How? By leveraging our Intent-Driven Leads program. ✨ ICP-matched, qualified leads started coming in within 2 weeks—and they received 130 leads in the first 30 days, exceeding the goal of 100! Discover how it all came together: https://bit.ly/4fOTmY7 #CustomerStories #IntentData #DownstreamIntentData #IntentDrivenLeads #CustomerSpotlight 🔦

😣 Just like the B2C world, B2B is seeing an influx of review fraud and misrepresentation, eroding buyer trust. 🔍 Find out how to turn the tables and earn back buyer trust by leveraging multiple review sites, and generating reviews ethically in our upcoming webinar, Navigating the Complex Customer Review Landscape. You’ll also learn how to prove the ROI of your review program. 👏 Speakers: 🔹 Leslie Paterson, VP, Customer Advocacy & Engagement at BMC Software 🔹 Allyson Havener, our CMO Save your seat: https://bit.ly/4gAxqQB #SelfServe #BuyingJourney #ReviewSites #BuyerTrust #ReviewProgram