Thank you Chloe Gordon - the Twelve team learned so much from your expertise and can't wait to continue learning from all your insights!
Today I had the amazing opportunity to give a talk to Twelve. They are an extraordinary brand that designs and builds exclusive retail private label collections, including custom-designed products, secondary packaging, influencer kits, and branded merch. My talk was titled "Discovering Trends Before They're Over," and I focused on trend lifestyles, social listening, the power of TikTok and Pinterest, and, of course, merch as a culture. Sharing a little peek at some of my slides below. If anything, this talk made me realize 1. how chronically online I am, and 2. the power of knowing digital trends is an incredibly valuable asset to brands of all shapes and size. Thank you Katie Conovitz, Liz Friedman, and Erin Iovinelli for this opportunity!