Unify

Want to Outbound to companies similar to your past, existing, or competitors' clients? We’ve got a proven Play for that. These accounts are a goldmine because: ✅ You’ve already seen success selling to them. ✅ You can craft hyper-relevant messaging that resonates (see below). Garrett Wolfe breaks it down step by step: 🔍 How to identify a list of these high-potential accounts 📥 Upload them to Unify in just a few clicks 🎯 Build a Play to prospect key decision-makers He even shares the exact copy + snippets you can use to maximize relevance and response rates. This takes minutes to set up, and we’re happy to help you get started. Book a free call from our bio! 🚀

HyperComply booked a meeting with a CISO of an F100 company 30 minutes after onboarding with Unify. The story: HyperComply, a security and questionnaire product, had a problem. They had a fragmented tech stack that hurt their growth potential. More than that, they were getting lots of site traffic, but couldn't identify visitors correctly. They chose Unify to both simplify their tech stack into one solution, and to identify more website visitors more accurately. It was a no-brainer. As for the Plays they run: 1. When HyperComply picks up on website visitors using Unify website intent, they auto-prospect for Sales, Presales, and Revops titles and email them. 2. HyperComply uses a gift card play on their highest priority target accounts that have visited their website to book meetings with top decision-makers. 3. HyperComply uses CRM data to automatically email the key stakeholder on a closed-lost deal 6 months after the deal was moved to closed-lost. As Cole Singer, Founder of HyperComply puts it: "Unify hasn't just improved our outbound process; it's become the cornerstone of our growth strategy... the ability to engage CISOs at the world's largest companies within minutes of outreach is a game-changer for us.   We're not just reaching more prospects; we're reaching the right ones, faster and more effectively than ever before." Final results: ➝ 40% of meetings generated through automated Unify campaigns ➝ Meeting with F100 CISO booked in <30 minutes post-onboard You can do the same. Book a free demo from our profile and start booking meetings with Unify.

🤝 Unified Team Spotlight: Meet Skyler Mickunas, who runs Unify's NBR team! 1. You transitioned from GTM to NBR - how are those roles intertwined? What did you learn in GTM that helps you with your role now? GTM is all about building repeatable, scalable processes to drive revenue, and NBR (New Business Reps) is where that strategy comes to life. In GTM, I learned how to identify intent signals and create automation that makes outbound feel inbound—now, I get to execute, test, and refine those strategies daily. 2. What do you love most about your role in New Business? Talking to prospects? Working with other Sellers? Both! I love the rush of cracking a tough prospect and the camaraderie of a sales team that celebrates the small wins. There’s nothing better than strategizing with a teammate, hitting send on a risky email, and watching the meeting get booked. 3. How would you describe the culture of Unify's NBR team? What are you doing to grow it? High-energy, competitive, and dangerously addicted to Slack GIFs. We push each other to be better every day while keeping it fun. I’m focused on creating a culture where creativity in outbound is encouraged—because no one ever booked a meeting by sounding like a robot. If you are interested in joining the team, apply here: unifygtm.com/careers

Marketers, where are you placing your biggest bet for pipeline growth in 2025? • Traditional Outbound • Automated Outbound • Paid Marketing • SEO • Community Led Growth • Social Selling (If you're prioritizing another strategy, like social for example, comment below!) Drop your vote in the poll, and if you're prioritizing something else (like social or community-led growth), let us know in the comments! PS - Whichever strategy you're prioritizing, Unify helps you maximize pipeline efficiency. See how we can help you beat your 2025 goals—book a quick demo on unifygtm.com

You can now qualify a prospect and outbound to them with a personalized, relevant message - 100% on autopilot with AI agents 👀 Garrett Wolfe shows you how below. Simply: 1. Create a new Play 2. Pick the Audience of people you want to qualify 3. Set your qualification parameters (in natural language!) 4. Use the drag-and-drop builder to set who you prospect for at qualified companies 5. Enroll qualified prospects into a personalized sequence After that, you can review that specific Play's performance via Logs. You can actually click into how the Play ran for each individual company, and what happened at each step. PS - you can also just use one of our pre-built Agents, depending on the qualifications you're looking for. Let us know if you have any questions!

🤝 Unified Team Spotlight: Meet Josh Kim 🤝🏼, who runs Customer Activation at Unify! 1. What, in your opinion, is the most gratifying part of helping customers get to value? "Honestly? Just seeing them win. We've had multiple champions get promoted and evolve in their org because they were booking so much pipeline through Unify and needed someone to close. Seeing outbound "click" for a company is a magical moment. And it's been very rewarding to see that firsthand through Unify." 2. What has been your biggest learning since working on customer activation? How did your background in pre-sales help you? "That outbound is different for every customer. Every company has a specific outbound strategy that works for them, and that means that they should leverage different intent signals for warm outbound. Finding this strategy requires a lot of patience + experimentation and I've had to help customers realize that." 3. How would you describe the culture of the customer success team at Unify? "We move fast and cover a lot of ground. Our team is still in it's early stages, but we are always collaborating to provide the best support for our customers. It's also incredibly helpful to have the whole Unify team committed to seeing our customers win— across EPD, sales, and growth it feels like we're all one big customer success team." If you are interested in joining the Customer Success team, apply here: unifygtm.com/careers

🔍 Product Spotlight: Email Intent Filters Capture engagement the moment it happens. When prospects: → Reopen old emails (like that follow up you sent last month) → Click links (like the case study you thought they'd love) → Change enrollment status These micro-signals are your prospects raising their hands and asking for more — don't miss them. These new filters turn email intent into revenue opportunities. What intent signals do you want to see next?

Unify has powered millions in pipeline with multi-step sequences and real buyer signals. We took the 7 highest-converting email templates we've seen, and put them into one list for you to replicate. Get the templates, adapt them for yourself, and book meetings. The future of outbound is intent-driven. See the multi-step templates here: https://lnkd.in/gaAFgNn4

Outbound without signals = meetings left on the table. 10 low-lift, high-ROI signals you can start using today: 1. Past customer recently moved jobs 2. ICP recently started new job 3. ICP recently got promoted 4. Your Company's LinkedIn followers/engagers 5. Your Founders' LinkedIn followers/engagers 6. ICP attending the same conference as you 7. ICP that are college alumni of your teams' shared colleges 8. ICP recently completed a fundraise 9. ICP viewed your site/specific pages of your site 10. ICP viewed yours/competitors' G2 pages These are all reasons you can reference while reaching out, and craft highly-relevant messages with. Unify can help you book meetings with each of these signals, and more. Comment if you want us to set you up!

Happy New Year! LOTS is new around here - so let us reintroduce ourselves: We're Unify, a platform built to scale your revenue team's creativity. Below, Austin Hughes 🤝 walks you through exactly how we do it. It starts with Signals—prospects' behavior that shows they are ready to buy. With Unify, you get more than ten out of the box, and can upload your own data too. It continues with Plays— a powerful canvas you can use to identify, qualify, and reach out to prospects based on a variety of criteria (funding, pricing model, etc) with AI. It ends with Sequences—your method for reaching out to various personas at ICP accounts, from various sellers on your team (dynamic AI-powered messaging included) with managed deliverability. Austin also shows you how to pinpoint exactly how much pipeline your campaigns are generating. Get started with Unify to beat your pipeline goals this year: unifygtm.com/get-started