At VCCP our challenger attitude transforms the fortunes of our clients. We have a motto: It only works if it all works, which is why we involve ourselves in far more than just advertising. With a thorough understanding of each client’s business, we can challenge what’s around it, and then transform it.
External link for VCCP US
257 Park Avenue South
New York, NY 10010, US
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EXCLUSIVE | Matt MacDonald revealed his new position as chief creative officer at VCCP US. MacDonald, known for his work on the AT&T account at BBDO and his time at J. Walter Thompson, is tasked with building and growing the London-based independent agency’s creative department and reputation Stateside. https://adweek.it/494WPza
We are so excited to have Matt MacDonald joining the team as our new Chief Creative Officer! “VCCP is one of those places you hear really great rumblings about. Whether it's about their White Claw work or how much people love working with Brett and the team, it’s definitely garnered an impressive under the radar reputation here in the US. And after getting to know everyone, I can confirm it all to be true. I’m excited and inspired to get started,” said Matt MacDonald. Read more about Matt's incredible track record of both creative and business successes in ADWEEK. https://lnkd.in/eSyf5sXK
Gold and Silver, drenched in blood. Honored to accept a pair of trophies from The Clios Entertainment Awards for Diablo Deaths and Nightmare Fuel. Congrats to our evil friends at Activision Blizzard Diablo.
Meet Daisy 👵🏻, the scammers’ worst nightmare! This AI-powered Granny is the newest weapon against fraudsters, keeping scammers busy and real people safe. Created by our AI creative agency, faith for O2 (Telefónica UK), Daisy uses humor and charm to waste scammers’ time and expose their tactics. https://lnkd.in/e6ebuK9E
The best way to enter the world of Adobe is more than just looking - it’s ✨experiencing✨ So when Google Chrome asked us to design their booth for Adobe MAX Conference, we jumped in with ASTOUND Group to make an immersive experience that was made to feel like you walked right into an Adobe web program. Attendees got to *literally* step inside the world of Adobe, edit their photos on the spot, celebrate Google Chrome & Adobe’s sponsorship of 1K ADCOLOR Conference and Awards artists, and of course learn the latest and greatest 🤩 Plus, Temiloluwa Coker shared his creative process using Adobe web on Chrome, adding an inspiring touch to a celebration of technology's creative power.
"...although the future of brand-building will certainly be impressionistic, it won't quite be made up of 'lots of little things.' It will be made up of lots of little versions of the same thing. Multiplicity of format won't be matched by fragmentation of execution. In fact, executional cohesion, singularity and recognisability will become ever more important." Read more of VCCP Chairman and Founding Partner Charles Vallance's Campaign UK column on navigating today's media landscape and the importance of consistency. https://lnkd.in/eShaedry
It's all about ✨aesthetic✨ Our friend Sean Damian Tucker from On came by to drop some wisdom. #TheChallengers
It's giving back to school ✏ We're excited to join the fall semester of The One Club for Creativity Creator Lab, a program created in partnership with TikTok that’s all about bringing creators into the advertising world. We’ve been guiding 17 students through hands-on client briefs, from brainstorming ideas to creating the final content. 👀 our creatives giving their POV on ideation ☝
🚨 This Friday at 2pm 🚨 Our own Kenny Lloyd will be hosting a session at The One Club for Creativity's Where Are All the Black People to discuss marketing to Black consumers alongside Timberland's Bryan Burke and Coinbase's Chukwukere E. Get your tix at waatbp.org. https://lnkd.in/eEtDejwn #WAATBP