VCCP US’ Post

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"...although the future of brand-building will certainly be impressionistic, it won't quite be made up of 'lots of little things.' It will be made up of lots of little versions of the same thing. Multiplicity of format won't be matched by fragmentation of execution. In fact, executional cohesion, singularity and recognisability will become ever more important." Read more of VCCP Chairman and Founding Partner Charles Vallance's Campaign UK column on navigating today's media landscape and the importance of consistency. https://lnkd.in/eShaedry

The longer and the shorter of it

The longer and the shorter of it

campaignlive.co.uk

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