Vende Digital

Personalizing your B2B content is not so hard with the help of AI. 🤖 Don't waste the content you already have— AI can reuse and recycle that content to make it relevant to a specific audience. Leverage AI and let it be your aid: https://bit.ly/40VU1SP #AI #B2BContent #MarketingStrategy

Email is one of the most overlooked and neglected channels in B2B marketing. BUT, it could be a goldmine (if you do it the right way) Let's break down the biggest issues we’re all facing: 1) One-Size-Fits All Syndrome Buyers can smell a generic email a mile away. 2) Selling ALL the time Nobody likes a pushy salesperson in their inbox. 3) Ignoring the buyer journey Your emails need to meet buyers where they are, not where you want them to be. 4) The wrong frequency Too often, or not enough. Both kill engagement. 5) Failing to answer two critical questions in every email: 1️⃣ What do I want them to KNOW? 2️⃣ What do I want them to DO? Here’s the Fix: Email isn’t just a way to push your message—it’s a channel where you can OWN the relationship. No algorithms. No filters. Just you and your audience. But it only works if you stop thinking about what YOU want and start thinking about what THEY need. Every email should help your buyers take one more step toward a solution (and no, that solution isn’t always a demo request). Don’t overthink it—just make your emails valuable, timely, and human.

Just a group of marketing pros rocking out—literally. 🪑✨ Whether we’re brainstorming strategies or just soaking in the moment, the Vende Digital team knows how to keep things in balance. Work hard, relax harder.

What’s the gift that keeps on giving in B2B marketing? Marketing to all of your customers—not just the ones ready to buy today. Here’s the reality: 📌 95% of your ideal customers aren’t ready to buy right now. 📌 But they will be... someday. But here’s where so many of us screw it up: We obsess over the tiny sliver of now buyers and completely ignore the future buyers—who, by the way, will make up 100% of your pipeline next quarter, next year, or whenever they’re ready. When you focus on building relationships, educating, and adding value for future buyers—not just “now buyers”—you create a compounding effect: 1) You stay top of mind. 2) You earn their trust. 3) And when it’s “go time,” YOU’RE the clear choice. This is the gift that keeps on giving: a pipeline that’s always ready and always growing—because you invested in all your buyers, all the time. Are you building relationships that pay off today AND tomorrow?

Modern B2B marketing is about owning the conversation before your competitors even enter it. Here's how: 1) Identify the right audience 2) Build content just for them 3) Use this information to point to your USP When you do, your buyers will: 1) Remember the problem you solve 2) Value your POV 3) Believe your brand is the best option If you're only generating leads with Now Buyers, you're missing the 83% of buying activity that happens before anyone raises their hand. Your Future Buyers are forming opinions and preferences right now, through content they're consuming from someone else. Ready to rethink your demand gen strategy? DM me and let's chat.

If you're struggling to gain conversions from your website, it may be time for a makeover. 🪞 Our 2025 checklist will help you identify which parts of your website UX need to change in order to see an increase in qualified leads. Take advantage of this free resource: https://lnkd.in/guYExuFn #UX #B2BWebsite #WebDesign

This year, 41% of our Closed/Won deals started in LinkedIn. Nearly all of our opportunities were touched in social or attended one of our Demand Gen Jam Sessions. 100% of our opportunities were nurtured by both Sales and Marketing. So who gets the credit (Marketing or Sales)? Answer: Vende! One of our core values is: We win together. That not only describes our relationship to our clients, but also how we operate internally. The moment you create separate goals, you create separate teams. And separate teams = missed revenue. Want to know if your GTM is broken? How often do you hear marketing sourced vs. sales sourced? When times get tough, do you have finger-pointing contests? WHAT'S ACTUALLY WORKING: Instead of chasing marketing metrics, we're: 1) Targeting ICP accounts with content that helps them 2) Building community with like-minded marketers 3) Running monthly value-packed Jam sessions 4) Giving buyers as much information as possible by AI-enabling our website 5) Making it super easy for learners to become hand-raisers and hand-raisers to become clients. The image below shows our new AI-powered interface, designed to give customers easy access to our information and interact with our website like ChatGPT. DM me if you are interested in learning how to do this on your website.

Google isn't a strategy. LinkedIn isn't a strategy. They are channels. Not strategies. SEO isn't a strategy. Events aren't a strategy either. They are tactics. Not strategies A solid GTM strategy includes: 1) Objectives that align with corp. goals 2) Strong ICP definition & positioning 3) Distribution channels and tactics 4) Plan for establishing trust/authority 5) Nurturing prospects to stay top of mind 6) Measuring success Activating channels & tactics is part of the mix. We need to understand our buyer's needs and how we can help them... before mindlessly engaging in tactics and channels! If not, you're throwing spaghetti against the wall and wondering why digital isn't working for you.

We hope you can join us!

B2B Marketers, ever wish you had a guide to help you map out your buyer's journey? 🗺 Well now you do! 🤩 We made a template to help you identify what your buyers need and when they need it. If you're looking to create a strategy that aligns with your buyer's journey, this template is for you: https://lnkd.in/gJ-NmvCa #BuyerJourney #CustomerNeeds #B2BMarketing