Verbal+Visual

Welcome to our brand evolution. While Verbal+Visual has been around for 15+ years, we’ve gone through a number of iterations during that time. Coming into 2024, following such huge market fluctuations during Covid, it felt like a fresh beginning, and a moment in time that we wanted to capture in our refined brand and path forward. With that, we started the year with a verbal exploration of all things V+V. Who are we, what do we stand for, and why are we so passionate about the work that we do. [Read more with our link in the comments] Note: This post would be incomplete without mentioning the herculean efforts of the team leading this rebrand: Liya Sorby Erin Caroline Jacinte James Anshey who worked tirelessly to get this right.

This year, the Verbal+Visual portfolio saw strong results during the biggest shopping weekend of the year: 🔹 Black Friday: +15% average sales increase compared to 2023 🔹 Cyber Monday: +4% average sales increase compared to 2023 While Black Friday remained a key driver of growth, Cyber Monday showed a more modest lift, reflecting a growing trend we're seeing across ecommerce: the sales period is expanding. Many brands started their promotions earlier than ever, pulling forward demand and creating a longer, more distributed holiday shopping season. This shift challenges the traditional spike of Cyber Monday while offering opportunities to build sustained engagement throughout November. 💡 Takeaway: Brands that adapt to this extended holiday sales timeline and craft strategies for sustained engagement are poised to capture market share and build stronger customer relationships. How are you planning to evolve your holiday strategies in 2025? Let’s chat! 🎯

This fall, Verbal+Visual and Shopify hosted Commerce That Converts, a panel of ecommerce and branding experts sharing actionable insights on building lasting, emotionally resonant brands that also drive measurable growth. Key takeaways include: - The evolution of ecommerce: rising costs, complex customer journeys, and the need to stand out. - The power of brand identity: a clear purpose and authentic storytelling that connects deeply. - Balancing high-touch, non-scalable experiences with scalable tech and tools like Nosto and Yotpo If you're looking to sharpen your ecommerce strategy and fuel growth that lasts, read the event recap here: https://lnkd.in/eyjGnzxA Thanks to our panelists: Angela Gruszka Ian Rosenberger Caley Adams

Our work for Jonathan Adler on Shopify featured in Forbes Advisor. Jonathan Adler is known for empowering customers to be their own interior designers. When we started partnering with them, they were on a growth path to becoming a global, industry-leading furniture brand. Our job was to ensure that the platform had enough flexibility and optionality for users to engage with the level of curation detail experienced in their brick-and-mortar stores, without overcomplicating or slowing down the path-to-purchase https://lnkd.in/ediPsy3Q

A recap of our Commerce That Converts event last week. Thank you to all of our attendees, our panelists, Shopify, and our sponsors, Yotpo and Nosto. Video to the full discussion is linked below. The panel discussion focused on how brand-led e-commerce drives long-term, sustainable retail growth. Industry experts shared insights on the evolution of e-commerce, the critical role of brand identity, the strategic use of data, and the integration of AI technologies. Panelists highlighted the importance of non-scalable, high-touch customer experiences and effective tools for optimizing e-commerce platforms. Ian Rosenberger Angela Gruszka Caley Adams

We're hosting Commerce That Converts: Amplify Your Brand, a panel discussion on how great brand storytelling can positively impact conversion. Join us on October 30th at Shopify's NY for the discussion – costumes encouraged!

Huge congrats to long-time Verbal+Visual client partner Faherty Brand and Alex Faherty on becoming recognized officially as a certified B Corporation by B Lab! One of our guiding principles since day 1 has been partnering with brands that believe in and action on the ethos of "people • product • planet", and there is no greater badge of honor in today's retail ecosystem than achieving B Corp status, the latest in a handful of V+V clients to do so. Getting to speak on a panel with Lisa Diegel a few years back, I knew that achieving this status wasn't an if, but a when, and I'm thrilled to see it come to fruition. Congrats team Faherty! #bcorp #commercethatconverts #commercethatmatters

Nearly five years old and still going strong. The website we designed and developed for former client, United By Blue, is featured on Shopify's "50+ Best Shopify Stores to Inspire Your Own (2024)". A great example of enduring design and commitment to sustainability coming together. This was a memorable project because there were so many opportunities to share the brand's mission and story throughout the customer journey. For every product purchased, United by Blue removes one pound of trash from oceans and waterways. #tbt #bcorp #sustainability #shopifypartner https://lnkd.in/e-nSRXr

Shopify and Verbal+Visual are co-hosting a panel featuring ecommerce industry leaders to dissect the reasons why brand-led ecommerce is a crucial unlock for long-term, sustainable retail growth. 10/30, Wednesday, 6-8pm Shopify NY 131 Greene Street New York, NY 10012 RSVP Here: https://lnkd.in/ehW_B6tK

Shopify NY x Verbal+Visual present Commerce That Converts: Amplify Your Brand Shopify and Verbal+Visual are co-hosting a panel featuring ecommerce industry leaders to dissect the reasons why brand-led ecommerce is a crucial unlock for long-term, sustainable retail growth. Join us next Wednesday, Oct 30th at 6pm – costumes recommended!