Vital Proteins

We started as America's #1 collagen brand and now we're one of America's most loved brands? ❤️ Shucks. The entire team of humans behind this humble collagen brand is blushing all at once. ☺️

WWD has officially validated our tagline, "the benefits of colostrum, without the dry scooping”. The article gives an inside look at FIVE new colostrum launches and there's only one in a convenient capsule format. 😏 Any guesses?! https://lnkd.in/ewCnB__X

✅  Meeting the consumer demand for digestive and immune health ✅  Aligning with premiumization trends  ✅  Keeping our commitment to ethical sourcing and transparency   …all in a days work — and serving of our new Colostrum Capsules. Our Senior Director of Marketing, Chris Brody chatted with NutraIngredients about our newest venture. https://lnkd.in/g6kxxDsB

According to NewBeauty, hair health equals wellness and we couldn’t agree more! Read why our celeb partner, Jen Atkin, thinks we’ll see more of that inside-outside beauty link in 2025—specifically when it comes to hair. 👇 https://lnkd.in/gWrwjSkk

We are thrilled to announce that our Matcha Collagen was awarded "Best Protein-Packed Matcha" in Good Housekeeping's 2024 Best Coffee & Tea Awards! Check out all winning kitchen, coffee and tea products below. ⬇️ https://lnkd.in/gbeKQncr

Earlier this month we launched our exclusive Daily Wellness Pack with Nestlé Nespresso SA to elevate your mornings and help you get more out of your morning rituals... and tomorrow we're taking it to the big screen. 📺 Tune in with us and the infamous, not-a-morning-person turned morning-person, Drew Barrymore as we talk coffee, daily routines and of course, collagen on her hit daytime show, The Drew Barrymore Show! Check your local listings for Wednesday, Oct. 30 or catch the full episode online at https://lnkd.in/gUFDBPSp.

Celebrity Stylist, Jen Atkin, shares the "easy" product she recommends to clients looking for thicker, fuller hair. 👀 Did we mention it's on sale right now?! More below! 👇 https://lnkd.in/gAkZTdEp

ICYMI, we partnered with celebrity hairstylist, Jen Atkin, to celebrate the launch of our new Hair Complex! More details in the exclusive WWD story below! 👇 https://lnkd.in/gmtvpNTv

Introducing our new blue paperboard tub. 90% less plastic. 100% yes.* The best part? This shift will reduce 1800 metric tons of plastic, or roughly 4 million pounds. We did the math. Plus, the materials come from responsibly managed, FSC®-certified forests. During this transition period you might notice both plastic and paperboard blue tubs in the world. Change takes time, but we promise this one is worth it.   *Technically, it’s made of 80% paperboard with over 90% plastic reduction across all canister offerings based on 2023 numbers versus the amount of plastic in the same number of canisters in 2025. https://lnkd.in/eQJ7TCvq

We’re excited to announce that we’ve been named the 🏆 “Best Beauty Ingestible” 🏆 by SHAPE in the 2024 Shape Beauty Awards. “The beauty industry is constantly evolving, making it tough to discern which trends are there to stay. While groundbreaking formulas are exciting, we focused on the ingredients driving real innovation” says SHAPE (Dotdash Meredith). Their dedicated team of testers evaluated both new-to-market and trusted beauty products, curating a list of over 50 must-haves to enhance your natural beauty, and we couldn’t be prouder to make the list! Read more in the article link below 👇.