VividFront

As a full-service marketing agency, VividFront is focused on delivering results and revenue for our clients. With over ten years of experience in almost every industry, we can help take your brand to the next level.

Building trust is the only thing that matters in #healthcare. 🤝🥼 On this week’s episode of Marketing Moves, we sat down with Matt Buder Shapiro, CMO of Vytalize Health, the fastest-growing private company in the United States, to discuss the marketing strategies that helped grow their revenue from $1 million to $1 billion in 3 years as CMO. Vytalize Health is a leading risk-bearing provider enablement platform helping primary care doctors strengthen relationships with their patients through data-driven, holistic, and personalized care. A “new ACO,” it has helped 3,000 providers and managed more than $2.5 billion in medical spending. Matt is no stranger to the healthcare industry, as he founded and served as #CMO of Medpilot, which helped over 1 million patients through their healthcare experience before being acquired by Vytalize Health in 2021. With his proven success, he breaks down the marketing strategies that work in an ever-evolving industry—including how he built a brand and #GTM on virtually zero marketing budget. 👀 Tune in to learn more about the best #marketing strategies for the healthcare industry, his thoughts on the strategies Cleveland’s start-up ecosystem could benefit from, and how Vytalize Health is changing healthcare for the better. 🎙️

I’m sitting in my daughter’s nursery rocking her to sleep. I usually use this time to gather my thoughts or clear my inbox, but this morning I’m using it to reflect. 2024 was a tumultuous year for our industry. There were peaks and valleys for our business, and in the valleys we faced our hardest challenges to date, head on. 2024 was also the year I took on the greatest promotion with the heaviest workload and least recognition: the position of Mom. As leaders, we all know that nothing in business is guaranteed and the only constant is change. However, this year really forced us to step up to the plate and show up for our people. Here’s how it ended up: • 17% revenue growth YoY & goal exceeded • Profit target achieved • Record setting benefits & employee perks usage (5,087 hours of unlimited PTO used across 31 employees, 14 company wide holidays, multiple 100% paid 12-week maternity leaves, thousands in referral incentives paid to employees, mental health benefits implemented alongside our continued world class health, vision and dental coverage, continuing education reimbursements redeemed, competitive salaries offered, and much more) • 8 extremely talented new hires added to our roster • Notable new logos including University of Notre Dame - Mendoza College of Business and Lasko Products • Peak performance for the majority of our portfolio, with monumental successes for brands like WÜSTHOF, The Josh Bersin Company, Green Paper Products® and Chagrin Valley Soap & Salve • Measurable results from establishing ourselves as industry thought leaders through our podcast, Marketing Moves, and a new high-impact website experience • A healthy pipeline of new opportunities for 2025 There is so much to be grateful for. And for me, the gratitude is boundless for: My partners: Lisa Perry Kovacs & Joseph Testa Our next level leaders: Molly Killeen, Nathan Statt, McKenzie Clark, Kyle Mollison, Toni Pekar, Nicole Olenik, & Tyler Elwing Our 2024 employee-elected MVP: Karen Steinbauer and last year’s noble recipient Amy Kessler Our special award winners: Aminah Wyatt, Morgan Holler, Morgan Everett, & Meghan Kane Our wildly talented designers who level up our branding and animation prowess year after year: Alissa Martin & Connor Wells Our powerhouse PMs who took 2024 by storm: Taylor Rosplohowski, Jocelyn Crum & Kendra Keene Our B2B gurus: Megan Ondich & Allison Gray and content engine: Kristi Mckenna Our web wizards: Hannah Costanzo, Paulina Säwström Carestam & Cameron Burnett Our founder: Andrew Spott & his dad, Doug, who always keeps us smiling. Our fearless podcast host and networking shark: Ashtyn Morris And last but not least, Sarah Lowe, MBA for coming in and helping me conquer my first season as a working parent. Cheers to all we’ve accomplished and all we will accomplish, together. Lastly, that is me in the Santa suit. Happy Holidays 🚀 VividFront

“Building your brand gets you deals.” 💯 No one knows this better than 22-year-old scientist, CEO, and #innovator, Franco Kraiselburd, CEO of Asclepii. Through his groundbreaking biotech startup, he seeks to make regenerative medicine accessible to everyone by hyper-scaling regenerative medicine through Artemis, aiming to turn a $30,000 cell therapy into $300. A change maker in the health tech space, Franco has found himself in the public eye as he and his team are looking to change the world of healthcare and tissue engineering as we know it. On this episode of Marketing Moves, Franco unpacks his journey to Cleveland, the creation of Asclepii, the ups and downs of building a health tech #startup as a young founder, and how personal #branding is essential for any entrepreneur or founder. ⚕️ Tune in now to learn more about Franco’s groundbreaking work and how personal branding is key to his startup’s growth. 🎙️

It all comes down to the people. ✔️ On our first-ever virtual Marketing Moves episode, we spoke with agency thought leader and innovator, John Ghiorso, about his thoughts on the current and future state of agencies. With over 20 years of experience, John has successfully built and scaled B2C and B2B agencies, including Orca Pacific, a leading Amazon agency that grew to eight figures and over 100 employees. Now, he’s looking to embark on a new endeavor—launching 5 new agencies in the next two years through his venture studio. In this episode, John shares his insights on: 📆 How he made the shift from #B2C to #B2B marketing ⚖️ Striking the balance between client service and agency profitability 💭 Influent Social, a B2B LinkedIn agency changing the game for founder-led content marketing 👷🏻♂️ His plans to launch 5 new agencies in two years 💯 How an agency’s success depends on the team of people behind it Tune in to learn more from one of the industry’s most dynamic thought leaders.🎙️

Which was your favorite episode of Marketing Moves from this year? Let us know! 🎙️

2025 is the year of storytelling content 💯 Adam Wilde, CEO and President of TRG Multimedia and Co-founder, CEO, and President of TRG Sound & Vision, sat down with us on Marketing Moves to unpack the importance of investing in quality content to scale your brand. His advice for making your #content stand out amongst the sea of other brands? Crafting media with meaning. In a day and age when we are inundated with static and video creative, prioritizing content that resonates with audiences is the ultimate brand awareness or revenue-driving tool. 🎬 Listen now to Marketing Moves to learn how Adam and his creative team help brands maximize their full potential through high-quality video production, commercial photography, and CGI in their 160,000-square-foot studio and soundstage based in Cleveland, along with his hot takes on the future of #multimedia🎙️ #digitalmarketing #marketingpodcast #cleveland

We’ve got 2024 insights all wrapped up! 🎙️✨ Marketing Moves podcast hit all the right notes this year. From breakthrough strategies to bold ideas, we answered marketing’s toughest questions and interviewed some of the most dynamic leaders in Cleveland and beyond. Thanks for being part of the journey—even bigger things to come in 2025! Link in our bio to listen! 🎧 #marketingmoves #spotifywrapped #marketingdigital

Brewing Brand Authenticity with Connor Balderson, Marketing Manager of Market Garden Brewery. 🍻 On this week’s episode of Marketing Moves, we break down how Market Garden Brewery has skyrocketed to be one of the top craft beer brands and brewery hotspots by staying true to themselves and their mission of creating delicious beers and cider. Tune in to learn more about their beginnings, how they tap into their audience through social media, the backstory behind their latest collaboration with I'm From Cleveland, and a sneak peek of their upcoming collab with one of Cleveland’s hottest clothing brands. 👀 What’s your favorite Market Garden beer? Let us know 👇

Your marketer’s favorite marketer is back to break down everyone’s favorite topic: Marketing Attribution. 🤌 In this Mini Moves episode, Kyle Mollison unpacks the evolving world of attribution in the wake of IOS 14.5 and how it altered how marketers evaluate a customer’s journey. From differing attribution windows, conversion tracking nuances, and challenges to one-to-one conversions, we break down how to effectively lean into AI and media mix modeling to combat these marketing hurdles for brands of all sizes. What’s your biggest marketing attribution challenge or question? Let us know! 👇