We Are BMF

BMF got the scoop on #RHOLC this week in NYC - literally 🍦

At BMF, we treat our clients and employees like friends and family. This got us thinking about friendship from a #marketing perspective: the relationships #consumers have with #brands. Built on trust and loyalty, these connections are rooted in shared values, emotional bonds, and a sense of community—just like real friendships. Sometimes these relationships are wonderful, but sometimes, they can be rocky, even with periods of estrangement. Friendships take maintenance and generosity and so many things. Community building isn’t always easy. As we enter the busy #holidayseason, a crucial time for many to be in the black, we’re reflecting on what it means to cultivate brand friendships, because we all have relationships with brands as consumers, let alone as marketers. Brands represent collective societal hopes and desires that fuel the holiday dreams for so many. In the latest edition of #ThePulse, we share our thoughts on building lasting connections—between brands, agencies, and consumers and give an insider perspective on relationship building from Managing Partner, Edward Starr. Wishing everyone a Happy #Friendsgiving and festive season ahead ✨ #WeareBMF #MadetoInspire #FestiveSeason #Marketing https://lnkd.in/ggsNt7Cp

#CLIENTAWARD They say a picture is worth a thousand words and this couldn't be more true for Rosewood Schloss Fuschl. It's been our honor to help bring the remarkable beauty of this property to life through a visually-arresting social and content strategy. Congratulations on this well deserved recognition! #WeareBMF #MadetoInspire #RosewoodSchlossFuschl #SocialStrategy #SocialContent

Anyone who works in #marketing and #communications knows that Q4 can be one of the busiest seasons of the year. From key selling periods, to iconic cultural moments like Miami Art Week, to 2025 planning and fiscal follies—we’ve been staying busy. Amidst it all, we’re taking a moment to look back and share with you some of what we’ve been working on in Q3. From taking #Lamborghini to Monterey Car Week (again), to plugging into youth culture with the better-for-you-beverage brand #Poppi, to concepting and leading creative development on a global scale for one of beauty’s biggest moments, #SEPHORiA: it’s not lost on us that we work with iconic brands that are leaders in their verticals. On the topic of icons, BMF also partnered with Luxury Group by #Marriott International to launch a partnership with Sotheby’s, pairing iconic pieces with exceptional experience packages offered at auction—for the first time ever. And just in time for Halloween, BMF partnered with #Progressive Insurance to conjure up a cultural icon, Beetlejuice! Beetlejuice! Beetlejuice! We’re proud to share with you some of our work from this past quarter. Read on and as always, stay inspired! ✨ #WeareBMF #MadetoInspire #BMFTheQuarterly https://lnkd.in/g9eBrHHP

The intersection of #sports and #culture is rapidly evolving, with influences from #music, #fashion, and #entertainment reshaping fandom and attracting new audiences. A prime example is the high-profile connection between Travis Kelce and Taylor Swift, which highlights the growing engagement of women in sports. Athletic wear is also gaining traction beyond traditional fans, appealing to style-conscious #GenZ 'ers who embrace baseball caps and jerseys as fashion statements. In this edition of #ThePulse, explore our roundup of the exciting developments at the crossroads of sports, fashion, celebrity, and music, where new audiences are emerging throughout the cultural calendar. Read on for more and stay inspired ✨ #WeareBMF #MadetoInspire #ThePulse #SportsMarketing https://lnkd.in/gYK2RBdd

#WINNER we couldn't be more proud to celebrate #BMFPRclient Tourism Fiji for this recognition in Condé Nast Traveler Readers' Choice Awards two 👏 years 👏 in 👏 a 👏 row. It was an honor to help spread the #bula to our #Dallas and #NYC media and industry friends over the past few weeks! Hannah Townsend Murphy | Kathy Koyamaibole | Brent Hill | Srishti Narayan #WeareBMF #MadetoInspire #TourismFiji #CondeNastTraveler #ReadersChoice

#ClimateWeek NYC kicks off today and we’re excited to be working closely with Emerson Collective, a social impact organization founded by Laurene Powell Jobs, philanthropist and advocate for social change. Emerson Collective focuses on a wide range of critical issues, including environmental and climate concerns. In celebration of Climate Week NYC, Emerson Collective is hosting the Climate Science Fair, set along The High Line, Manhattan’s iconic elevated park. The event will bring together scientists, food enthusiasts, thinkers, nature lovers, and curious minds of all ages to showcase bold climate solutions that are not only possible but already making a tangible impact. In the spirit of Climate Week, we’re reflecting on how #brands and #creators are addressing climate challenges and bringing their own initiatives to market. Read on to discover how brands are stepping up to create a brighter future and meet the change-makers leading the charge. And as always, #stayinspired #WeareBMF #MadetoInspire #ClimateWeek https://lnkd.in/gg4NbUCp

Sometimes you need to eat a whole cucumber. And sometimes, it’s important to be very mindful, very demure. If you don’t know why, you weren't paying attention to last week’s latest #TikTok obsessions. With all this buzz over ‘Cucumber Boy’ and Jools LeBron, it got us thinking about the genesis of these hyper-niche, fast-moving trends and social communities, and how brands can tap in before they become mainstream and yesterday’s news. If you’re a Millennial marketer reading this, please note: #BratSummer is over. TikTok moved on to #DemureFall weeks ago, and now that “Summerween” is over, they’re talking about Halloween—in August. Subcultures were once gated. The barrier to entry was participation, or at least posing. Today, algorithms introduce us to and give us a platform to participate in more subcultures, subgenres, and trends than ever before, and they evolve at the speed of virality. From hyper-specific lifestyle aesthetic groups like “Coastal Aunties”, to fast-food guzzling “Chipotle Boys”, there’s a niche community for everyone. And, unlike subcultures of the past which required participants to adopt a full lifestyle, users can mix-and-match their subcultures and memes to build their own personality—IVL or IRL. Read on to explore the brands, platforms, influencers & creators who are seizing the moment. And as always, #StayInspired https://lnkd.in/giedXyZK

There’s a good chance we just received your ‘Out Of Office’ auto-reply as soon as this newsletter hit your inbox. It’s official. We’ve entered the dog days of summer and – here in the Northern Hemisphere at least – August is always synonymous with ‘vacation.’ Whether you’ve left town on holiday or have just mentally checked out, our minds can be elsewhere this time of year. That’s why we’ve done the work to round up the best of what brands are doing to make the most out of the hottest travel season. We even enlisted the help of the BMF team to write some dream out-of-office messages in this week’s Pulse Check to inspire your next big adventure. So, whether you’re currently summering somewhere special, stuck in bed with Covid’s comeback, or having a Brat summer in your own backyard, we’ve put together everything you need to see, sip, and savor as we chase the fun of the summer sun. Get it while it lasts. Check in to check ‘OOO’ in our latest edition of the Pulse and as always, #stayinspired https://lnkd.in/gXje-4ti

Every couple years, the #Olympics takes the world by storm. An icon in and of itself, the event becomes even more special when hosted in the most iconic city in the world - #Paris - who has has taken the spotlight for the first time in 100 years. Beyond the Olympics, it’s no secret that #sports in general are undergoing a renaissance, and their impact on culture is reaching a fever pitch. In this issue of #BMFThePulse, we’re examining how #brands are tapping into fandom and l’esprit du sport on a global scale and the way brands in any vertical can get in the game with #sportsmarketing. Read on and as always, stay inspired #WeareBMF #MadetoInspire #Olympics2024 #ParisOlympics #SportsMarketing https://lnkd.in/gPiRRjid