Circana

Many forces affect the U.S. fresh produce and floral industries, from inflation and demographic shifts to climate change and the rise of health and wellness. With all this change, how do you identify opportunities for success? In this webinar, industry experts from Circana and IFPA will examine shopper behavior and retail performance within fresh produce and floral sales to reveal growth opportunities. This webinar will explore: 🌱 The latest consumer trends impacting fresh fruits, veggies, and floral in 2025 🌱 What to watch out for and consider in 2025 🌱 A live look at the insights available via the IFPA/Circana Unify™ for Association portal Register here: https://lnkd.in/duZuPD8S

The right audience isn’t found by chance but built with strategy and data. 🎯 In this Ask the Expert series, we chat with Amruta Gupta, VP and Group Lead of Data Partnerships at Circana, to discuss how they help brands understand the consumer, wallet, and store. 💳🛍️ Read our Q&A with Amruta to discover how Experian helps turn Circana’s data into actionable insights for advertisers to drive impact with precision ➡️ https://lnkd.in/e47mTtWD Questions? Drop them in the comments! ⬇️ 

Looking forward to reconnecting with colleagues and clients at this year's New York Toy Fair! If we haven't had the chance to align our schedules yet and you'll be attending, let's find a time to catch up. See you there! Circana

March is all about brackets and four-leaf clovers, but when it comes to your ad spend, you need more than just luck to win. 🏀🍀   Marketers put in the work - building personas, crafting the perfect messaging, and segmenting audiences. But the real challenge? Turning those efforts into real results and maximizing campaign impact. 🎯 See how you can win upcoming key moments by creating audiences that stick. #MarketingAudiences #Media #CompleteAudiences

Over the past few months, our Circana Ireland team has had the privilege of engaging with the bright future of analytics and business at the Technological University of the Shannon (TUS). 🎓✨ Helen Jones and Karen Kearns connected with 25 Data Analytics MS students at TUS, showcasing Circana's global business and the vast potential of analytics. Ruth Dunne, Karen Kearns, and Marguerite Kiely welcomed 4th-year international TUS business students into the Circana office to kick off an exciting consulting project on employee engagement in hybrid work environments. We're proud to support and inspire the next generation of professionals! 💜 #WeAreCircana #EarlyCareers #UnstoppableTogether

It may have been a short work week at Circana, but that didn’t slow our team down! From game-changing insights to industry shifts, here’s what’s making headlines this week ⬇️ 🍷 Wine Wins: The wine and spirits market is in flux—spirits are driving growth, but household penetration is slipping, signaling challenges ahead. Meanwhile, non-alcoholic beer and wine are surging, with Q4 growth topping 25%. From premiumization to shifting consumer habits, get the full pour from Circana’s latest report:  https://lnkd.in/erkeRamD 📊 Smarter B2B: Circana is launching B2B Solution Insights, a first-of-its-kind tool providing unprecedented order-level visibility in the B2B channel. This game-changing solution helps manufacturers and VARs uncover product relationships, optimize bundling and pricing, and gain deep competitive intelligence to drive smarter strategies and revenue growth. More precision, more efficiency, and more impact: https://lnkd.in/eP9_8kRY 🍕 QSR Shakeup: In a recent report, Circana shared insights around how the quick-serve restaurant scene in Canada is shifting toward smaller operators and independents. QSR chains and independents are actually outpacing major brands in Canada, adding 1,900 new units since 2019. So, what’s driving this trend? Canadian Pizza magazine breaks down Circana’s data-backed insights here: https://lnkd.in/euhVY63H 🎉 Micro-Holiday Boom: From Galentine’s Day to Friendsgiving, smaller celebrations are big business. Circana’s Sally Lyons Wyatt explores how brands can cash in on these emerging consumer moments for Progressive Grocer: https://lnkd.in/eD_aTJyD 🩷 Athleisure Disruptors: Nike’s new collab with Skims is making waves, but can it stand out in an already packed activewear market? Kristen Classi-Zummo shares Circana insights on what it takes to win in women’s activewear with Glossy: https://lnkd.in/ePmUJgXH 🍳 Retro Revival: From cast iron to hand-cranked mixers, old-school kitchen gear is making a comeback. Chowhound explores this retro revival with Circana insights: https://lnkd.in/etGKFHFj 📚 Spicy Reads: Romance novels are hotter than ever—literally. USA TODAY dives into how the genre is evolving with themes of female empowerment and bold storytelling: https://lnkd.in/eA2AzJgg It was another week of big insights and bold moves in the books! Catch you next Friday for more trends and takeaways. 💜✨ #RetailTrends #B2BTechnology #BevAlTrends #ConsumerInsights

Shoppers kicked off the year on a fresh note! 🛒 👀 Check back on February 27 for the answer reveal. #FreshFruit #FreshProduce #ConsumerTrends

In the ever-evolving world of advertising, the surge in premium channels and changing consumer habits highlight the need for precision and personalization. 🎯 Merge streaming viewership data with verified purchase insights for the most efficient precision targeting so you can ensure your message reaches the households most likely to make a purchase. #ViewershipData #MediaAudiences #ConsumerInsights #Media

The U.S. B2B technology reseller market is forecasted to grow across hardware, software, and cloud market segments in 2025, with expected overall revenue gains of 6%. 📈👨💻 While macro-economic uncertainty has the potential to shift the timing and trajectory of industry demand, discover why the current outlook is positive: https://bit.ly/3EKG7dk #B2BTech #TechTrends #TechMarket

Who's going to be in California next week at LiveRamp's RampUp? Looking forward to attending with the rest of the Circana team, hearing new ideas and reconnecting with industry friends. Please reach out if you'll be attending and would like to meet up. #RampUp2025