JMI

Following our recent announcement, we're proud to share how JMI helped bring City of Williamsburg, Virginia's African American Heritage Trail narrative to life. As a brand strategy firm deeply committed to authentic storytelling, we knew this project required more than traditional narrative development – it called for an innovative approach to community engagement and story preservation. Working alongside our strategic partner Share More Stories, we deployed tools like the SEEQ platform to capture and analyze meaningful narratives. This technology-enabled, human-centered approach allowed us to weave individual stories into a cohesive narrative that resonates with both historical accuracy and emotional truth. For our CEO Kenneth Johnson, a Williamsburg native, this project represented the intersection of personal connection and professional purpose. Our team, led by VP of Brand Strategy James Warren and Associate Creative Director Barbara Olwig, worked thoughtfully with the community to craft a narrative that honors the African American experience in this historic region. The result? A narrative that not only preserves crucial history but also demonstrates how modern storytelling techniques can enhance community engagement and cultural preservation. This project exemplifies our belief that the most powerful brands and initiatives are built on authentic, inclusive narratives. Read the full press release below to learn more about our approach to helping communities preserve and share their stories.

Williamsburg City Council has unanimously approved the narrative for the African American Heritage Trail (AAHT), a project that holds deep meaning for the city and its communities. JMI, along with Share More Stories, had the honor of partnering with the City of Williamsburg, Virginia and the AAHT Advisory Committee to bring this vision to life, crafting a narrative shaped by the voices and experiences of the Williamsburg community. Together, we’ve worked to illuminate powerful stories of resilience, faith, and education that define the African American experience in this historic region. This trail is more than a path—it’s a shared story, a bridge between history and the present, and a step toward amplifying untold and undertold narratives. Read the City of Williamsburg’s full press release to learn more about this important milestone. https://lnkd.in/eMBw-ZZp

Against the backdrop of the historic Mcllwaine House, VGR's Keith Boswell and Tom Scott joined #Petersburg Mayor Sam Parham to provide key industry leaders an overview of the progress and vision of the city's pharmaceutical manufacturing cluster. In partnership with the Alliance for Building Better Medicine, the event offered details about the extensive assets and advantages to expanding pharmaceutical manufacturing and the related supply chain to the region. Thank you to JMI and the participants who joined us for this regional familiarization tour. #OpenForBusiness #wehavewhatittakes #letsdothis

Health disparities, such as delayed diagnosis and treatment, continue to disproportionately affect communities facing greater barriers to care. We’re dedicated to closing this gap through culturally relevant communication that resonates with people in meaningful ways. Strategically partnering with trusted local voices helps ensure health information reaches those who need it most—encouraging early diagnosis and intervention. Culturally attuned messaging helps promote timely care and improve health outcomes for these communities. Let’s work together to address delayed diagnoses and build a more equitable healthcare system for everyone.

Today’s most effective advertising goes beyond promotion—it’s about creating connections that resonate. Strong campaigns reach diverse audiences with compelling stories while staying true to a brand’s core identity. Consider your current efforts—are your campaigns resonating with all your target audiences? As AI technology evolves, how are you adapting your strategies to harness its potential? And how are you measuring success in the fast-changing digital landscape? Tailored, data-driven advertising strategies can help ensure your brand stands out and connects meaningfully with customers. Let’s build advertising that sparks conversations and drives real results. Ready to elevate your brand? Let’s talk.

Health disparities aren’t abstract—they’re the reality for millions of families and communities who face barriers to essential care. At JMI, we’re willing partners in addressing these challenges, committed to creating solutions that matter. By working closely with local leaders and embracing culturally competent communication, we ensure that healthcare information is relevant, accessible, and trusted by the people who need it most. Together, we focus on preventative health and personalized outreach that truly resonates. This is about more than healthcare—it’s about trust, connection, and building a healthier future for everyone. Join us as we bridge the gap, one community at a time.

A well-crafted strategy is essential for driving alignment and reaching your business goals. Our expertise helps businesses and organizations like yours build customer loyalty, improve market positioning, and increase sales through strategies that are customized to fit your unique objectives. As you work on refining your brand’s strategy, consider how a tailored approach can help you better engage with your target audience and adapt to their evolving needs. Data-driven insights and strategic decisions can give you a competitive edge, ensuring your business stays ahead in a rapidly changing market. From strengthening your market presence to staying agile amid industry shifts, we’re here to provide the insights and tools you need to succeed. Ready to elevate your strategy? Let’s connect and start transforming your approach today!

Did you know that nurses make up the largest component of the healthcare workforce, with nearly 4.7 million registered nurses nationwide? As the nation’s primary providers of hospital care and long-term care, they play a vital role across a wide range of services, from private practices to public health agencies, home health care, and beyond. With more than 203,000 new RN positions projected to be created annually through 2031, the demand for skilled nurses is higher than ever—particularly in diverse and underserved communities. Yet, despite their crucial role, there's a lack of diversity within nursing fields like anesthesia, oncology, and pediatric care. At JMI, we recognize this challenge and have developed the Diversity in Nursing program to support healthcare organizations in diversifying their recruitment efforts and achieving greater representation in the field. By recruiting and retaining nurses from a variety of backgrounds, we help ensure that care reflects the diversity of our population. Let's build a more inclusive nursing workforce together. Interested in learning more about how our program can help you meet your recruitment goals? Let's talk.

Health disparities continue to affect countless underserved communities, limiting their access to vital healthcare services. At JMI, we understand that addressing these challenges requires effective communication that resonates with diverse groups. Our focus consists of building genuine connections by tailoring our messaging to reflect the unique needs of these populations. By collaborating with local leaders, we ensure our outreach is both relevant and impactful. Together, we can reshape healthcare communication to foster greater access and improve outcomes for everyone. How is your organization working to overcome cultural barriers in healthcare?

We’re thrilled to announce that JMI is growing, and we’re looking for an exceptional Agency Project Manager to join our team! This is an incredible opportunity for someone passionate about delivering impactful marketing and communications projects while collaborating with a dynamic creative team. In this role, you’ll thrive as a self-starter and problem-solver with strong analytical and critical thinking skills. You’ll balance multiple priorities, manage workflow between clients and the agency, and ensure projects are executed seamlessly. Ready to make a difference? Learn more and apply by using the link below. https://lnkd.in/gX88hYgb