Wellworthy

PUMA Group and HYROX just dropped their SS25 collection, featuring the brand’s first-ever co-branded footwear line. Get the details: ⬇️ https://lnkd.in/euMgYAnt

Kicking off 2025, we're sharing a behind-the-scenes look at Fitt Insider and preview of what's next. Happy New Year! The Why “If you don’t have your health, you have nothing.” I don’t know who said that, but I know it's true. I was already into fitness when my dad was diagnosed with brain cancer, but his death in 2009 solidified my path. After my battle with brain tumors in 2021 and again this year, personal well-being became paramount — fueling our mission to help people live healthier lives. The Vision We’re building the definitive platform for health and wellness operators. With 15+ years of experience in the space, we produce research-driven content that fuels a flywheel spanning media, recruiting, consulting, investing, and more. By sharing our specialized knowledge, network, and resources with business leaders, we hope to accelerate the industry’s impact. The Progress To achieve this aim, we solve problems for industry operators — whether that’s staying informed, hiring talent, shaping strategy, or reaching customers. If we do our job, you can focus on yours, and we can create a healthier world together. Going deep in 2024, we honed the platform to amplify our impact. • Debuted Fitt Talent, hiring key roles for top companies • Launched Wellworthy, connecting consumers and brands • Optimized Fitt Consulting, providing more hands-on support Plus, we upgraded our press release hub, jobs board, and talent network.   The Future Going big in 2025, we’re unleashing Fitt Insider’s full potential. Talking with operators, the desire for more insights, connection, and access to talent/career advancement is clear. So, that’s exactly what we’ll provide. • Produce more content across formats and mediums • Scale Fitt Talent into the industry’s premier recruiting firm • Host IRL events to strengthen relationships and build new ones • Grow Wellworthy to help brands reach new consumer audiences Leveraging our expertise and built-in distribution, we also plan to co-found, acquire, and launch new companies through the Fitt platform. Looking Ahead From loneliness and mental health to physical inactivity and obesity, catalyzing change will take a team effort — and the world is counting on our industry to deliver solutions. With more work to be done, we’ll keep obsessing over making Fitt Insider as valuable as possible, so reach out if I can ever be helpful. Thanks again for all the support + work that you do. Let’s get after it!

New from Tonal: ⬇️

Speedland x Under Amour: SPEEDLAND and Under Armour joined forces to create the UA Infinite Mega, a premium max-cushioned trainer featuring a BOA Fit System for customizable comfort. Get the details on Wellworthy: ⬇️ https://lnkd.in/eWvpKtaz

Here's Wellworthy's first health + wellness launch roundup of the year: Stride debuted The Better Stack, a comprehensive wellness bundle combining DNA and microbiome testing with methylated supplements. Daily Harvest dropped a range of organic protein smoothies in Dark Chocolate, Vanilla Bean, and Mixed Berry flavors. Each blend packs 20g of organic pea protein, plus real fruits and vegetables. Presh Dineshkumar's  SunSeek app tracks daily light exposure, offering personalized recommendations for optimal sunlight timing based on sleep, vitamin D, and circadian goals. The Soboba Band of Luiseño Indians launched RIVR, a Native American-owned line of functional beverages. Lucas Hazan announced NOKT, a vegan sleep gummies brand, featuring clean adaptogenic ingredients and plant-based melatonin designed to support your natural circadian rhythm without creating dependency. NOBULL restocked its limited-edition Neon Glitch Collection, featuring its signature workout shoes reimagined in bright neon colorways. It’s selling out fast. Jane Fonda brings her iconic '80s workout series to Meta Quest's Supernatural app with four new VR fitness experiences, including high-energy cardio sessions co-coached by Ludacris. Lemme launched Tone, a metabolism-boosting gummy combining chromium picolinate, B12, and apple cider vinegar in apple-watermelon flavor. Sakara Life launched Level II: Detox, a 5-day program featuring whole-food meals, hydration tonics, and targeted supplements for inflammation reduction and cellular rejuvenation. Koia released Elite, a clean protein shake featuring 32g plant protein, 4g sugar, and avocado oil instead of seed oils.

As 2024 closes out, here four wellness trends that defined the year: 1️⃣ Seeking balance The relentless pursuit of wellness could be making us unwell. lululemon's Global Wellbeing Report found 61% experience unrealistic expectations from society, while 53% struggle with conflicting information. "Often, the pressure to improve our well-being causes us to overthink and fixate on what's lacking in our lives," explains Dr. Murali Doraiswamy of Duke University. The solution? Focus on sustainable habits over perfection. Studies show even light activity and mindful movement can significantly impact physical and mental well-being. 2️⃣ The social revolution  Combating the "loneliness epidemic," recovery studios, run clubs, and sober bars emerged as new social hubs. Run club membership soared 25%, while 51% of Americans sought alcohol-free social venues. "There's a significant trend away from alcohol for a number of reasons, mainly because people want to be healthy and happy," notes Myles Farmer, Othership co-founder. 3️⃣ Mind over matter  As more people seek stress management, breathwork, outdoor exercise, and mindful movement surged. Research shows outdoor exercise improves reaction times, working memory, and attention span. Pilates also gained popularity for its ability to sharpen mental focus through controlled movements, attracting everyone from actress Jennifer Aniston to Texans' wideout Stefon Diggs. 4️⃣ Prevention takes priority  "Half of Americans have at least one chronic disease, and it's climbing," says Justin Mares, Truemed CEO. This reality has sparked a shift toward proactive health. Through testing, brands like Lifeforce, Superpower, Stride, and ZOE are helping us better understand our bodies, while wearables like WHOOP and ŌURA provide day-to-day insights. The Bottom Line: 2024 marked a return to fundamentals: balance over perfection, community over isolation, and prevention over treatment. As we look ahead, these principles will continue to shape the future of wellness in 2025. Check out Wellworthy's full 2024 review here: ⬇️ https://lnkd.in/eeQT29fW

We'll be back with more Just Dropped roundups in 2025! Thanks for following along this year. 💌

Pludo just launched its premium electrolyte packets featuring a unique blend of amino acids and trace minerals from the Great Salt Lake. Get the details: ⬇️ https://lnkd.in/eUxN4Hgd

Pludo just launched its premium electrolyte packets featuring a unique blend of amino acids and trace minerals from the Great Salt Lake. Get the details: ⬇️ https://lnkd.in/eUxN4Hgd

Represent and PUMA Group have teamed up to launch a 12-piece collection, marking Represent’s first venture into women’s performance wear. The collection launches today at 8pm GMT/3pm EST. Get the full details on Wellworthy (link in the comments): ⬇️