Wilde Story Marketing

If you spend all your marketing budget on lead generation, it might be time to rethink your approach. B2C consumers are 4 to 6 times more likely to buy from and advocate for purpose-driven brands. It’s not just about generating leads; it’s about creating a meaningful association that resonates with people. That’s where the real long-term growth happens. Ask yourself... "Is my marketing strategy built for short-term spikes or sustained success?" #holisticmarketing #BrandBuilding #purposedrivenbusiness

Throwing lead gen ads out there without building brand awareness is like trying to harvest before you’ve planted seeds. Brands with higher awareness can achieve nearly 3X the conversion rates of those with low awareness. The key? Run campaigns that start with brand exposure—focusing on engagement—then retarget warm audiences with offers. And consistency is everything! Brands need at least 6 to 7 impressions before producing meaningful awareness. Are you building brand equity to drive real results? #strategicmarketing #brandawareness #conversionstrategy

Leads don't equal customers. Many local businesses invest most of their marketing efforts in lead generation, but here's the reality... 81% of consumers need to trust a brand before buying from it. So, while generating leads might fill your pipeline, it will only lead to conversions if you've built trust first. What's the most effective way to begin earning that trust? Strategic, targeted videos. In fact, 64% of consumers purchase after watching a brand's video. By creating video content that consistently shows up where your audience is, you're not just getting noticed... You're building familiarity and trust over time. And that's what turns leads into loyal customers. What are you doing to build trust with your audience? #TrustOverLeads #VideoMarketing #BrandTrust #LongTermGrowth

Ever wonder why your lead generation campaigns don’t deliver the ROI you were expecting? Consider this... 63% of consumers are more willing to buy from familiar brands. If people don’t know your brand, lead gen alone will struggle to deliver results. Think of it this way... Marketing isn’t just about getting leads—it’s about making sure people trust you and what you stand for. After all, 66% of people feel connected to brands that gain their trust, and trust takes time to build. Is it time to rethink your approach? Are you investing in building a brand people recognize, trust, and want to do business with? #BrandTrust #RethinkROI #BusinessStrategy

Many local businesses pour their marketing budgets into lead generation, thinking it’s the quickest way to grow. But here’s the thing... Generating leads without building trust is like planting seeds in unfertilized soil. 77% of consumers make purchase decisions based on brand name... So, if your audience doesn't know or trust your brand, your leads aren't likely to convert. Focusing only on lead gen might give a temporary boost, but long-term growth requires brand equity. 88% of consumers say authenticity and consistency are crucial when deciding which brands to support. (Stackla) How is your brand building trust today? #BrandBuilding #AuthenticityMatters #MarketingStrategy #BusinessGrowth

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