Wylde Market

Wylde Market

Internet Marketplace Platforms

Real food. Direct from artisanal producers. Market opens online every Wednesday, 7am - 7pm.

About us

From the outset, we’ve talked about Wylde as being a ‘rebellion’. But it's not the sort of rebellion that requires anyone to glue their hands to a tube train. This rebellion is significantly more quiet, thoughtful. One where, together, we vote with our feet – and our wallets. And where, collectively, we start to fundamentally change the way food is bought and sold in this country. Because this is a rebellion against big food. A rebellion against food with no flavour. Food with no soul. It’s a rebellion against the use of antibiotics and weird ‘animal feeds’, cramped conditions and chemicals. Against food that is produced industrially; contemptuously. It's against long, inefficient supply chains with each new intermediary adding layers of both margin and carbon, like some sort of dystopian Jenga tower. It's against food that is ‘of no fixed abode’, anonymously shipped up and down the country, from one vast warehouse to another, all dressed up in bright, colourful packaging to cynically try to kid us that this ain’t in fact so. And it’s a rebellion against the supermarkets; their predatory practices, their plastified produce and their weirdly over-lit - and unnervingly cold - aisles of depression. But it’s also a rebellion for lots of things too. For the things that matter. For our planet. For our producers. For the power of technology to disrupt, to disintermediate and to liberate. But most of all, it's for the simple, ancient and quintessentially human joy of preparing and then sitting down to eat amazing food with amazing people - and hearing the stories of both. ¡Viva la rebelión!

Website
https://wylde.market/collections/all
Industry
Internet Marketplace Platforms
Company size
2-10 employees
Type
Privately Held
Founded
2022
Specialties
wild fish, wild meat, seaweed, natural wine, langoustines, shellfish, artisanal, small scale, real food, wild food, chefs, food, and drink

Employees at Wylde Market

Updates

  • Wylde Market reposted this

    View profile for Ella Cooper, graphic

    Co-founder of Wylde Market / General Manager

    We’re thrilled to announce Wylde Market's sponsorship of Chiswick RFC! On Sundays (and soon Saturdays), we’re running a food stall featuring delicious bacon sarnies made with freshly baked sourdough and organic, nitrate-free bacon. If you're in Chiswick this Sunday, come by and say hello! 🍞🥓

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  • View organization page for Wylde Market, graphic

    294 followers

    Supermarkets have underserved both consumers and producers for too long. When did you last walk in to one and think ‘Wow, this is amazing!’? Meanwhile, producers tell stories of predatory practices and barely being able to be make ends meet. It’s time to Go Wylde. Wylde is a farmers’ market, where everything happens online. Liberated by technology, fishermen, farmers, hunters and food artisans of all types pitch up with what they’ve caught, grown and made. And they set the prices. You pick what you fancy, and - with nationwide delivery - everything arrives in one convenient box on a Friday morning. Like any market in real life, it’s best to get there early…. www.wylde.market

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  • Wylde Market reposted this

    View profile for Noam Bar, graphic

    Co-Founder and NED at Ottolenghi; entrepreneur and mentor

    Simple, concise, thoughtful. Let’s stop the fear-mongering around climate change and go back to basics — help nature do what it does best. Remember, grass-fed ruminants have always been a part of our ecosystem. Monoculture, pesticides, GMO, chemical fertilisers and fungicides, on the other hand, have never been a part of our ecosystem. And guess what, they also happen to be huge money spinners. Spot the preverse incentive and direct your ire to Bayer Cargill ADM BASF Syngenta et al. And, once you’ve satisfied your inner warrior check out organisations such as Pasture for Life or businesses such as Wylde Market — which support thoughtful, careful, regenerative agriculture.

    View profile for Ananya Manna, graphic

    Regenerative Agriculture Private Equity and Ag-Tech Investments

    Biogenic vs fossil #Carbon When talking about #GHG emissions from agriculture sector, it is very important to distinguish between recycled carbon and #fossil carbon. Ruminants like #cows, sheep, etc. when grazing on pasture land (in numbers that are supported by the forage available), are simply recycling existing carbon. The C is captured by grass/forage on pasture to grow via photosynthesis, cows eat that plant matter to build body mass (in turn producing meat and dairy that humans consume), part of the C is burped and breathed out and released into the atmosphere which is recycled back via photosynthesis into forage. Thus in balanced grazing systems, there is no new C being produced by animals. Yes, the methane (CH4) produced by ruminants are more potent that CO2 in warming potential, but methane breaks down in 10-12 years into CO2 and so in 10 year dairy herds for example, the C in methane is also recycled. This balance is broken when animals are raised in intensive farming and fed grains which are produced on #deforested land using synthetic #fertilizers and #pesticides. All of this involves #linear C emissions and usage of fossil fuels which takes the C from reservoirs deep underground and releases them into the atmosphere. Not to mention we lose out on the other benefits like organic fertilizer and microbial activity from manure and urine, improved soil organic matter, #soilhealth and biodiversity when we confine ruminants in #CAFO. We can bring back this lost balance via #regenerativeagriculture. Many people say that the atmosphere doesn't care where the C is coming from. Of course the atmosphere doesn't care and neither does planet Earth. If the current balance changes a new ecosystem will evolve and Earth will continue to exist as it has for billions of years. We are fighting #climatechange for our own sake and to reduce our own suffering and loss from its impact. So, in that context, it absolutely does matter where the C is coming from and where to focus our energy to mitigate and reduce GHG emissions. Lives and livelihoods depend on agriculture around the world. By all means, we need to drastically reduce CAFO #beef and #meat consumption. But we need to focus even more on reducing GHG emissions from fossil fuels, its applications and #methane leakage from the O&G industry which btw has been grossly under-reported and accounted for. Infograph Credits: Diana Rodgers, RD https://lnkd.in/enuh4uVv

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  • Wylde Market reposted this

    View profile for Noam Bar, graphic

    Co-Founder and NED at Ottolenghi; entrepreneur and mentor

    Farmers are gatekeepers of health — and it’s heartening to feel the passion and integrity in this video. And — if you want to help these amazing people (and you, and the planet) — go to Wylde Market.

  • View organization page for Wylde Market, graphic

    294 followers

    It’s gonna be May on Wednesday. I know. But there we are. We humans have long celebrated the arrival of May. Take Floralia, for example. Flora was a Roman goddess of flowers, vegetation and fertility. Spring, basically. The licentious festival held in her name at exactly this time of year sounds like a lot of fun to me: flowers in your hair, food and booze in your belly and….er, naked dancing. Was Floralia the inspiration for both the Celtic Beltain and then later our very own May Day? Ollie Cromwell certainly thought so, and banned the whole ‘heathenish’ practice for generally being far too much fun. And May Day's links with International Workers’ Day are much more recent. It was only in 1978 that May Day was declared a Bank Holiday by Michael Foot, Labour’s Secretary of State for Employment. So it turns out that all roads do, in fact, lead to Rome. Especially if you dance down them naked. Happy Floralia. Nick PS – the market is open for all your feasting requirements: https://lnkd.in/eeZ6driv

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  • View organization page for Wylde Market, graphic

    294 followers

    It's an odd name, isn't it? And, unlike many English dishes, it doesn't benefit from being translated into high-falutin' French. 'Crapaud Dans Le Trou', if anything, is worse. No one really seems to know where the name came from. There's all sorts of theories, of course, but they're just that. What's more interesting, perhaps, is that the 'toad' - historically - could be any bit of leftover meat. Makes sense, I suppose. There's very little that won't taste good when it's been enveloped in Yorkshire pudding. That's probably why there are so many successful vegetarian Toad In The Holes out there. But I confess to being a fan of the classic. And as Nigel Slater says in this brilliant recipe, it 'stands or falls by the quality of the sausage that you use' - https://lnkd.in/eWCGATcV True dat. The thing about Andrew's sausages is that they're very meaty. There's no rusk in them, and so they make for ideal 'toads'. Note also that Slater suggests wrapping the sausages in bacon. And using dripping in your baking dish. In fact, along with Stein's organic eggs and Peter and Mary's organic pasture fed milk, I think that - flour aside - if you're fancying a bit of toadage for yourself, we can sort you out with pretty much everything you need. https://lnkd.in/eeZ6driv Happy Sunday, Nick

    Nigel Slater's classic toad in the hole recipe

    Nigel Slater's classic toad in the hole recipe

    theguardian.com

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