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Maximizing The Impact of Your Performance UGC: The 6 Key Elements of a Scroll-Stopping Hook 🪝 1️⃣ Your headline should be short, punchy, and immediately capture the viewer's attention. Call out the viewer's most acute pain point, or the most important benefit or value proposition of your product. 2️⃣ Use high-quality, eye-catching visuals. The more weird, obscure and engaging here, the better. The goal is to stop the viewer in their tracks and act as a pattern interrupt. 3️⃣ Never stay on a visual for too long. The first 3 seconds of the video should have 2-3 cuts to keep the pacing high. 4️⃣ Use a high-quality visual of a person showing extreme emotions (smiling or crying etc.). This will pique the viewer's interest and get them to keep watching to discover why the creator is feeling this way. 5️⃣ When using music, edit to the beat when possible to ensure the hook flows seamlessly into the rest of the video. 6️⃣ Keep the messaging simple and easy to understand. Although you are a 200 IQ marketer, you only have 2-3 seconds to grab the attention of the viewer. Keep it simple and use 5th-grader language. And there's the 20% of inputs that will get you 80% of the results for your Scroll-Stopping Hooks! If you need any advice on your Hooks and how to improve them, leave a comment below and I'll be happy to help 🪝