Zettler Digital

Have you heard of electronic mail? Would you like to learn more about electonic mail? Join me and Zac Cherin from sidekick/Hiro Analytics, Kasey Luck from Luck & Co | Email for Ecommerce, and Ben Zettler from Zettler Digital for a great discussion. About electronic mail. Strategies for electronic mail. How to get the most out of your Klaviyo electronic mail. and so on. and so forth.

Klaviyo made some huge announcements last night. I was fortunate to be in the room to get a first-hand look. TLDR: Klaviyo is putting Customer Relationship Management at the forefront of the platform's products + features beyond just the messaging functions it has built its reputation on. Details 👇 🔸 Klaviyo Marketing The messaging functions that Klaviyo has become known for, but with enhanced capabilities. With powerful insights from data that already lives in the platform (no additional integration needed) and new AI functions allowing for marketers to more effectively deliver personalized messages across email, SMS, mobile push and in-app notifications. 🔸 Klaviyo Service A new "Customer Hub" that will live on a brand's website and will feed functions like order tracking, wishlists, coupon storage and live chat along with the tools directly in the platform to properly communicate with customers on a one-to-one basis. 🔸 Klaviyo Analytics More intuitive reporting for all users along with deeper predictive capabilities, RFM modeling and funnel tracking for brands looking for enhanced functions. ❓ What's my take on what this means for marketers? Nearly every brand I talk to on some level is opting for consolidating their tech stack to, yes, save on cost, but also realize efficiencies in how they operate their business while giving customers a more seamless buying experience. These new updates from Klaviyo can help provide that. In beta testing some of these new functions the last few weeks, we're already starting to see the potential of how that can come to life. For example: Every action a user takes in the new Customer Hub (which is literally a one-click install) is logged as an event in Klaviyo. That event can be used to trigger flows to deliver personalized follow-up messaging to users. And there's a lot more after that. I'm excited to see the rollout of thew new functions.

Proud to share that Zettler Digital has been recognized as a Shopify Plus Partner! Shopify recently introduced new tiering to its partner program, bringing together what was separately Shopify Partners (and Shopify Experts was already deprecated) and Shopify Plus Partners. These are programs we have been proud participants in for over a decade. There are fairly stringent requirements within the new tiered system and it's not lost on me that reaching this new tier is no small feat considering that we have (in relative terms) a small team. It's a testament to the hard work of many on our side over the years to make this happen. A special shout deserves to go to our friends at Shopify, including Tom Arehart, Jim Reynolds, Kanika Ray and so many other folks that have been integral parts of the growth of Zettler Digital and our ongoing partnership with Shopify since 2013.

Shinola did it using Klaviyo. In 2024, for the first time, Shinola ran email and SMS promotions explicitly tied to BFCM. By focusing their promotional and brand emails on their most engaged customers, Shinola drove both growth and efficiency. Email revenue increased 22% YoY during BFCM, with revenue per recipient rising even more—up 48% YoY. "The drum I constantly beat is deliverability," says Ben Zettler, founder of Zettler Digital. "Who are we reaching, and who are we intentionally not reaching? That’s helped Shinola land in the right inboxes and drive significant growth in revenue per recipient." Read the full story: https://bit.ly/42nBIGY #Klaviyo #EmailMarketing #SMSMarketing #Shinola #B2B #Data #SMSGrowth #EmailGrowth #BFCM

Klaviyo just conducted research that's uncovered some crucial trends shaping modern commerce heading into 2025: - 80% of consumers plan to increase spending. - 84% of consumers actively use brand mobile apps, but brands are still underinvesting in mobile commerce. - 66% of customers prefer purchasing in physical stores, yet 69% of retail revenue comes from brand ecommerce sites. Brands that can integrate physical and digital experiences together will win. ...and that's just a little taste. I'm partnering with Klaviyo to host a webinar on Thursday, 12/19 at 1pm EST to give early access to the research and dive into how we can expect consumers to buy in 2025. Join us! Registration link in the comments. Recording will also be shared with those who register.

Feels like every app lately touts how great their integrations are with ad platforms. But actually using those integrations is either A) difficult or B) a low-ROI scenario. Let that stop today! Klaviyo just dropped a guide on how to best utilize its integrations with Meta (Facebook/Instagram), TikTok, Google, Amazon, Pinterest, etc. This includes how to: 👉 Create effective advertising strategies for each major platform. 👉 Drive conversions through platform-specific best practices. 👉 Maximize performance on emerging advertising channels. 👉 Leverage the power of data housed in Klaviyo. You might even find some ecommerce advertising tips from yours truly... Link in the comments!

BFCM is almost here. Hopefully you’ve spent September and October building your lists, improving your sender reputation, and preparing your marketing content for the big moment. But, while it’s good to plan months in advance, there’s still plenty of prep work to do in the first two weeks of November to ensure success and limit issues when the day comes. We’ve managed hundreds of brands using Klaviyo for email, SMS, and push notifications over the last decade. Ben Zettler shared a list of 7 key ways we prep for BFCM every year in early November. Link below.

A recent survey of nearly 9,000 merchants using both Klaviyo and Recharge found that text messages do indeed drive purchases. Nearly 75% of consumers make a purchase after getting a text from a brand. While brands don't want to overwhelm customers, SMS is a channel that can have measurable sales impact when executed the right way. Ben Zettler joined the Klaviyo team in highlighting how to succeed with the channel.

It's been a privilege to support migrating the iconic Peter Luger Steak House to Shopify.

A little background into founder Ben Zettler's story in growing Zettler Digital into what it is today.