ZoomInfo

What if you knew which topics your top prospects were researching before they became customers? 🤔 Now you can — with Guided Intent for ZoomInfo Marketing! Guided Intent uses our advanced predictive AI technology and your first-party CRM data to uncover the intent topics that mattered most to prospects before they converted. It’s like time travel: ZoomInfo’s AI analyzes yesterday’s data to guide today’s marketing decisions. Guided Intent empowers marketers to: ✔️ Enhance Campaign Planning: Build messaging and campaigns around proven high-impact topics. ✔️ Hyper-Target High-Intent Prospects: Use Account Fit Score and intent topics to prioritize high-fit accounts. ✔️ Optimize Outreach Timing: Share the right message at the right time for better engagement. Check out the blog to learn more: bit.ly/4fW2ud8

Our customers want clear and consistent data privacy laws from the federal government. To support that, our Founder and CEO, Henry Schuck, spent the day on Capitol Hill meeting with senators and representatives to discuss how thoughtful legislation around AI and data privacy can foster innovation, safeguard trust, and ensure businesses continue driving economic growth. Thank you to Ted Lieu, Jay Obernolte, Joe Morelle, Suzan DelBene, and Marie Gluesenkamp Perez for engaging in these meaningful conversations. Here's a look behind the scenes! ⬇️

Here's what you'll find in today’s newsletter *drum roll please 🥁*: - A play to help you upsell customers to your premium offering - Our brand new AI GTM Signals Library (and a link to use it right now!) - Scoops from top companies about their biggest pain points - News from around the web that caught our attention Read below:

Empower your prospects with a simple question: "Are you interested?" Rajiv 'RajNATION' Nathan shares how this three-word CTA puts the power in your prospect’s hands — making next steps feel natural, not forced. ⬇️

When LINAK U.S., a leader in manufacturing electric linear actuators, needed better ROI tracking and streamlined marketing, they turned to ZoomInfo Marketing — and the results speak for themselves. Marketing Specialist Jordan Emily and Digital Marketing Consultant Caitlin Amburn, MBA, led the charge — leveraging ZoomInfo to streamline workflows, save time, and foster stronger collaboration between sales and marketing teams. In just three weeks, LINAK generated $33,000 in quotes through a targeted campaign, showcasing the power of ZoomInfo’s integrated sales and marketing tools. As LINAK expands its U.S. operations, they continue to rely on ZoomInfo to refine strategies, fuel growth, and drive long-term success. Ready to see how ZoomInfo can transform your marketing and sales efforts? Learn more here: bit.ly/3V0cs5l

Modern B2B marketing thrives on personalization, precision, and performance. 🎯 And with the right Account-based marketing (ABM) software, you can master them all. Want to cut through the noise and reach your ideal audience? Discover how ABM software can transform your strategy: bit.ly/3YV8Wdz

Struggling to uncover upsell opportunities? You're not alone. ZoomInfo Copilot turns guesswork into growth by analyzing website activity, CRM data, and engagement history to surface accounts primed for growth. Watch below to see how Account Manager Ari Manin uses Copilot to: ✔ Identify top-priority accounts with AI-driven insights ✔ Spot upsell opportunities with signals like website visits ✔ Generate tailored outreach emails in seconds #ZoomInfoCopilot

Two years ago, Henry Schuck, our Founder and CEO, shared an Airtable packed with GTM plays that helped scale ZoomInfo into a billion-dollar company. It quickly became a must-have resource for RevOps and SalesOps pros everywhere. Today, we’re raising the bar. Introducing our AI GTM Signals Library — the largest collection of go-to-market signals in the world. Think: 💼 Champion moves 📈 Funding announcements 🎙️ Podcast mentions 💡 Earnings call insights Now, ZoomInfo customers can open these plays directly in-platform and put them to work in real-time. Ready to see it for yourself? Get the Airtable link here: bit.ly/3OfHzpz

Meet Drew Ellis, a tax accountant at ZoomInfo who takes "climbing to new heights" to a whole new level. 🏔️ From summiting mountains to mastering music production and chess strategy, Drew embodies a relentless pursuit of improvement. He’s not just about pushing his own limits — Drew has used his skills to fundraise for mental health initiatives and mentor young chess players, proving that success isn’t just about reaching the summit — it’s about helping others climb, too. Whether on a peak, at the chessboard, or behind the DJ booth, Drew’s approach is clear: keep pushing forward, one step at a time. #BeRelentless