Kirya Francis

The Marketing Accountability Council is starting to take shape

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Today’s shoppers crave innovation in their retail experiences, and marketers have the opportunity to meet this demand by prioritizing consumer engagement. Dive into VML’s #TheFutureShopper Report, our most comprehensive look at what’s shaping the future of retail. #WeAreVML

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B2B Budget Bliss: Resources Are Being Poured Into Acquisition https://lnkd.in/eFPWnTEY MediaPost with Stirista & Ascend2 research. #b2bmarketing

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Tariffs are trending. Experience shows that already price sensitive consumers will take the hit if they are implemented. Here are some thoughts on what to expect and some ideas of how marketers can prepare for them. https://lnkd.in/exE-hTQ9

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Retail is not just about "experiences" in 2024—it's about connected experiences, says #RetailMediaSummit keynote Jessica Hendrix, EVP and CMO of Hy-Vee, Inc.. And that's where #retailmedia comes in—expanding the relationship between shopper and retailer to also include brand advertisers. As a regional chain, Hy-Vee has always been deeply integrated into communities, offering regional insights beyond national chains. Demonstrating the evolution of experiences, Hy-Vee has installed food courts in stores (inspired by Eataly)—Chinese, Italian, and American fare. Shoppers have shown time and again they will spend more money at a location if they connect to the experience. Capturing shopper attention is harder than ever, but delivering relevancy is about diving deeper into the shopper data—beyond demos to psychographics and behaviors. Also, kid influence is much stronger now with parent shoppers than in the past. But there are challenges in measuring relevance—what did the shopper communicate all the way to the register? Biggest trends for the next 12 months: • In-store media will become more important. • Brands/agencies will build centers of excellence to maximize their retail media spend/campaigns. • Value of 1st-party data will continue to evolve. And the big question going forward: how will AI fit more specifically into #retailmedia? How will it become integrated into our needs? Path to Purchase Institute

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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Quick read, speedy case study by #Forbes. Take a lesson from The Body Shop, a company which originally had a mission and stayed true to its brand. When times changed, they needed to change with them. They didn't. If you're a small business looking to find your voice (that's how you find YOUR people), I can help. #smallbusinessbrand #therightwriter #coach

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Serving isn't such a bad thing. As a servant leader, you're a "servant first". You focus on the needs of others before you consider your own. You acknowledge other perspectives, give people the support they need to meet their goals, involve them in decisions and discussions, and build a sense of community within your team. This leads to more involvement, more trust, and stronger relationships with the team and organization. #leadership #servantleadership

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Check out our recent WARC post! We talk about why Measurement needs to be at the heart of everyone’s plans for 2025 & our perspective on the future of measurement, where we foresee a novel solution that unifies privacy-durable marketing mix modeling (MMMs) with standalone measurement and analytic solutions across multiple dimensions in ways never connected before.

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Dave Marsey’s perspective really hits home. OOH is all about getting in front of people when it counts, driving brand awareness and making those key connections. I love how he emphasizes the power of simplicity in creative—great copy can do wonders. However balancing creativity with data is key, as data needs to inform and elevate creativity, not constrain it. The future of advertising is about reaching people where they are, in ways that capture their fleeting attention, and I believe OOH is primed to meet this challenge. 🙌 #OOH #MarketerMindset #FutureOfAdvertising

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If you think it's been a tough environment for CPGs, buckle in. This 1-pager highlights the five market forces disrupting the industry and provides actionable insights on how to turn them into competitive advantages. #CPG #Retail #Consumer #Commerce Interpublic Group (IPG) Inc. Magazine

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GREAT Content Disrupted episode with Skyword EVP, Dan Baptiste and NPR CMO, Michael Smith where they discuss that a brand’s voice isn’t just a stylistic choice—it’s a critical market differentiator. AND, overreliance on GenAI risks diluting this voice, resulting in content that, while plentiful, lacks the emotional impact and authenticity essential for audience engagement and trust. Take a listen and let me know if you agree.

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The holiday shopping season presents an annual but unique opportunity for brands and agencies to engage with an eager and motivated audience. By planning early, leveraging data, and incorporating an omnichannel strategy, media marketers can effectively reach holiday shoppers and drive meaningful results. Read more in our latest blog post! #mediaplanning #mediabuying

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From a more simplified buying experience for advertisers to better viewer experiences for consumers, leaders at Comcast Advertising make six predictions about multiscreen TV's ongoing evolution. - Via Ad Age #FreeWheelEmp https://bit.ly/4gxeAK9

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Is your media measurement all grown up? 🌱 Take LiveRamp's quick 5-minute assessment to find out where your strategy stands—and unlock tips that’ll help you boost ROAS, engage your audience, and fill in the gaps.https://https://lnkd.in/dgpP5Rwg

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"Podcasts are inescapable. More time is spent with podcasts than TikTok every day in the U.S. in 2024 per data gathered by iHeart that was shared with ESSENCE. What’s more, 67% of the U.S. has now listened to a podcast and monthly reach is 47% and weekly reach is 34%. The platform also says that podcast listeners are replacing time with social media (70%), YouTube (50%), streaming audio (46%), and TV (28%)". https://lnkd.in/dsGNpkpH

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