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Is your brand as strong as it could be? Do your customers know why you are different from…

Articles by Melina

  • Uh oh, Got a 1-star rating? 😭

    Uh oh, Got a 1-star rating? 😭

    It’s time to be real: negative reviews will happen. It sucks.

    5 Comments
  • Why Everyone (Else) Is A Hypocrite

    Why Everyone (Else) Is A Hypocrite

    This week at The Brainy Business, we are exploring the intricacies of decision-making and the psychology of persuasion.…

  • How to Winter

    How to Winter

    As the seasons change, so too do our moods and behaviors. Winter, often associated with cold, darkness, and isolation…

  • What's the Buzz About?

    What's the Buzz About?

    Leadership isn't just about barking orders from the top. It's about building relationships, inspiring others, and…

    1 Comment
  • Let's Apply Behavioral Economics!

    Let's Apply Behavioral Economics!

    Hello, hello there! You know I love a behavioral case study, and this week we have TWO! This week at The Brainy…

    1 Comment
  • A History of Choice

    A History of Choice

    This week, we're taking a historical journey to the 1920’s to explore the evolution of consumer choice. I can’t wait to…

    3 Comments
  • Context Matters

    Context Matters

    In today's competitive marketplace, it's easy to fall into the trap of thinking that the only way to increase sales is…

    3 Comments
  • What's the Real Problem?

    What's the Real Problem?

    This week, we're diving into the heart of innovation: identifying and solving customer problems in new and exciting…

    2 Comments
  • What's Your Story?

    What's Your Story?

    Trust is the bedrock of any successful business. It builds loyalty, drives customer retention, and fosters long-term…

    2 Comments
  • 🐠What does a fish on the beach have to do with your team?

    🐠What does a fish on the beach have to do with your team?

    This week at The Brainy Business, we are exploring the practical application of behavioral science within…

    6 Comments

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  • The Brainy Business

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Licenses & Certifications

Volunteer Experience

  • Elizabeth Gregory Home Graphic

    Board Member

    Elizabeth Gregory Home

    - 2 years 1 month

    Our Mission
    Elizabeth Gregory Home provides a welcoming and respectful refuge where homeless and at-risk women have access to compassionate care.

    Our Vision
    Homeless and at-risk women have the power to transform their lives.

    Our Values
    We build our services on the following values:
    Inclusion – Accepting and celebrating difference;
    Respect – Honoring individuality;
    Empathy – Listening with compassion and understanding;
    Community – Engendering a sense of…

    Our Mission
    Elizabeth Gregory Home provides a welcoming and respectful refuge where homeless and at-risk women have access to compassionate care.

    Our Vision
    Homeless and at-risk women have the power to transform their lives.

    Our Values
    We build our services on the following values:
    Inclusion – Accepting and celebrating difference;
    Respect – Honoring individuality;
    Empathy – Listening with compassion and understanding;
    Community – Engendering a sense of belonging.

  • Board President

    King County Chapter of Credit Unions

    - 5 years 10 months

    KCCCU has been bringing credit union people in King County together since 1991. We are steadfast in our commitment to provide credit unions and their employees relevant educational and networking events and look forward to engaging with you.

Honors & Awards

  • GRIT Future List 2022 Honoree

    Greenbook

    Greenbook's GRIT Future List recognizes leadership, professional growth, personal integrity, and a passion for excellence in the next generation of insights leaders. These honors have outstanding multi-disciplinary career performances, and a wide range of research, community roles, and entrepreneurial ambitions. They’ve published research, launched companies, received numerous awards and accolades, and spoken at industry conferences around the world. From hundreds of nominations, 20…

    Greenbook's GRIT Future List recognizes leadership, professional growth, personal integrity, and a passion for excellence in the next generation of insights leaders. These honors have outstanding multi-disciplinary career performances, and a wide range of research, community roles, and entrepreneurial ambitions. They’ve published research, launched companies, received numerous awards and accolades, and spoken at industry conferences around the world. From hundreds of nominations, 20 professionals from around the world are selected each year.

  • Greenbook Future List Honoree 2022

    Greenbook

    The GreenBook Future List is an annual recognition and celebration of leadership, personal integrity, and passion for market research, consumer insights, and marketing strategy.

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